Not Just a Blog: Using WordPress for eCommerce
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The document outlines essential SEO practices divided into basic, e-commerce-specific, and channel expansion strategies. It emphasizes the importance of meta tags, product descriptions, and user-friendly URLs for enhancing online visibility. Additionally, it offers practical tips like using high-quality product images, optimizing short descriptions, and considering pricing adjustments for e-commerce success.
Not Just a Blog: Using WordPress for eCommerce
- 1. WILL HANKE
- 2. Three Parts Basic SEO (all sites) Ecommerce-specific SEO Channel Expansion
- 3. Get Your SEO in Order! Meta Page Titles Meta Descriptions Friendly URLs XML Sitemap Site & Product Schema Mobile Friendly Blogs/Content Creation
- 4. 1. Meta tags <meta name=“keywords”> <meta name=“description”>
- 10. 4. Friendly URLs
- 14. 5. Rich Snippets aka “MicroData”
- 20. 6. XML Sitemap
- 28. SEMRush.com
- 31. 17 Point SEO Checklist bit.ly/RCM17SEO
- 32. Ecommerce-Specific SEO Needs SKUs Product Titles Produce Short Description Product Description Product Pictures UPCs
- 33. SKUs “Stock Keeping Unit” Unique per item Alphanumeric
- 34. Product Titles
- 35. Product Titles 70 Characters (site) 199 Characters (Amazon)
- 37. Product Short Descriptions 2-3 sentences that explain the product Think benefits, not features “Hit the feels”
- 38. Product Descriptions Explain your product in detail Features, sizes, colors, etc Think of SEs, not everyone will read this area
- 39. Product Pictures
- 40. Product Pictures Clear, crisp, good resolution White background The more, the better
- 42. Bullet Points 1-5 quick hits about product Benefits, not features Bonuses, free shipping, etc
- 43. Pricing Adjustments Amazon 15-18% Compete with yourself Shipping fees
- 44. UPCs Try to Make Your Vendor Pay for them First If not, buy them and take off your next invoice
- 45. UPCs
- 46. Make Sure You’re Tracking Sales analytics.google.com
- 47. Is Your Website Ready? redcanoemedia.com/lp/seo-audit/
- 48. What Questions Do You Have?
- 49. Thank You! Take a Resource List 314-514-5SEO