How Important Are Keywords For My URLs?
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While keywords in URLs can help with rankings, it is more important to focus on readability, preventing cannibalization between product and category pages, and consistency. Keywords should not be stuffed in URLs, which should read like normal English phrases when said aloud. Cannibalization occurs when one page is inadvertently optimized over another, such as when keywords are included in product page URLs but not category pages. URLs also need to be consistent in their use of www, http/https, file extensions and capitalization to avoid duplicate content issues.
How Important Are Keywords For My URLs?
- 2. How important is it to use keywords in your URLs?
- 3. Including keywords in URLs can actually have a negative impact on your rank. VERY important, BUT…
- 4. The 3 Most Important Questions to Ask Yourself about Your Ecommerce URL Structure
- 5. 1. Do your URLs sound like normal English when read aloud?
- 6. Do NOT keyword stuff! Search engines like URLs that read like regular English and give those sites preference in rank.
- 8. How to Double-Check Your URL Readability: 1. Read them out loud 2. Remove anything that sounds “off” 3. Restructure
- 9. 2. Are your URLs cannibalizing?
- 10. Cannibalization occurs when you inadvertently optimize one page over another.
- 12. Incorrectly using keywords can have a negative impact.
- 15. How to Fight URL Cannibalization: 1. Remove keywords from product page URL & metadata 2. Replace with brand & model # 3. Add keywords to your category page URLs 4. Let search engines index 5. Watch category pages rise in rank!
- 16. 3. Are your URLs consistent?
- 17. Most ecommerce websites use automatically generated URLs and sitemaps. EFFICIENT CONSISTENT
- 18. If your URLs are inconsistent, you risk creating duplicate content. Source: Moz.com
- 19. Common Inconsistencies: 1. www.domain versus http://domain 2. http versus https 3. Using .html, .htm or no filename 4. Capitalization
- 21. Thanks for watching! See you next time.