The document outlines the Luce Foundation Center's role in innovation at the Smithsonian American Art Museum, emphasizing interactive kiosks and audio tours designed to enhance visitor experiences. It discusses alternate reality games (ARGs) as a method to engage participants through real-world narratives and their potential impact on visitors' perceptions of the museum. Additionally, it highlights future plans for a mission-based game aimed at transforming visitors into active players and improving interactions with museum collections.