Online strategy: A shift towards the millennial generation
- 1. How we facilitated a shift towards the millennial generation Jorn de Vreede, UX & Strategy theFactor.e @jorndevreede
- 5. Time Members
- 6. Time Members
- 9. Automation
- 10. Automation
- 11. Globalisation
- 12. Ageing
- 15. Job security
- 16. Job security Wages & Benefits
- 17. Job security Wages & Benefits Working conditions
- 18. Job security Wages & Benefits Working conditions Fair & Just supervision
- 19. Job security Wages & Benefits Working conditions Fair & Just supervision Powerlessness
- 20. Job security Wages & Benefits Working conditions Fair & Just supervision Powerlessness Need to belong
- 22. Time Members
- 26. Membership Retention New young members
- 27. Group
- 28. Group Individual
- 29. Information
- 44. Group Individual
- 45. Group Individual
- 46. Facilitate Individual: Membership Retention DIY (information) DIT (community) DIFM (services)
- 50. Lifecycle child young adult midlife old age birth death
- 51. Lifecycle child young adult midlife old age birth death 80 yrs
- 52. Lifecycle child young adult midlife old age child young adult midlife old age child young adult midlife child young adult child
- 54. Generations Baby boomers Gen X Millennials Gen Z 1943 1960 1981 2005
- 55. Gen X Gen ZBaby boomers idealist reactive adaptive job security work-life balance security & stability Television Personal computer No UI / Smart tech Digital immigrants “Technoholics”Early IT adopters Email / TextingTelephone Email / Texting Millennials civic freedom & flexibility Smart devices Digital Natives Texting / Social Media Online / mobile Face to face Facetime Handheld /integrated
- 56. Millennials A just, righteous society
- 57. WHAT HOW WHY
- 58. Mission & Brand story Position & role of CNV in society, involve and connect members on themes Proposition: Information and services, tailor made to suit the individual
- 62. Millennials A just, righteous society Freedom & flexibility Engagement is hard Not willing to commit
- 64. Approach knowing you exist follower engage in discussion (free) account creation member
- 67. 301.043 10.000+ 150k+ 2100+ 1000+ 650+ 171.652 FB reach Likes Shares Reactions Tweets Linkedin Pageviews
- 77. Why? External / Internal How? Engagement strategy What? Platform / People
- 78. Q&A