PITCH.docx
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This document provides details on a proposed series of movie reviews for Cineworld. The reviews will be 1-3 minutes long and take inspiration from popular YouTube channels like FamilyFoodDude and Jeremy Jahns. Research was conducted on the styles of several popular movie review channels. The series will use a three-point lighting setup and focus on coming of age films. Episode 1 will review Perks of Being a Wallflower. The target audience is teenagers and young adults. A budget is provided for equipment rental, crew costs, and use of the college TV studio and editing suite. Copyright laws will be followed using fair use of film clips and music.
PITCH.docx
- 1. PINTSIZED REVIEWSBy a Pint-sized Powerlifter
- 2. PITCH I have been tasked to create a six-episode-long series of movie reviews in association with Cineworld. The concept of my idea is simple; playing on the idea that people prefer watching shorter videos that don’t ramble too much and get to the point quickly, ranging from 1 minute to 3 minutes long. I took inspiration mainly from a YouTube and Instagram channel called Powered By Ice Cream (recently renamed FamilyFoodDude)
- 3. RESEARCH
- 4. FamilyFoodDude / Fun Size Reviews Eric Koenreich, age 36, runs his YouTube and Instagram channels based around reviews of junk food, with his wife and son getting involved. He also posts fitness and ‘fitspiration’ posts, encouraging a healthy lifestyle and a balanced attitude to fitness. His review style is short, sharp, and to the point; mainly because of the time constraints that Instagram impliments, limiting each video to roughly 57 seconds (?). This, in turn, has earned him over 10,000 Subscribers on YouTube, and 87,000 Instagram followers.
- 5. Jeremy Jahns Subscriber Count – 1.4 million Notable Qualities: - MOSTLY FACE-CAM - SIMPLE BACKDROP - VERY INFORMAL - DOESN’T SEEM SCRIPTED (makes notes and goes on tangent) - 3-4 minutes long - SET introduction to review (professional look without being overly formal) - VERY KNOWLEDGEABLE ON MOVIES - Aimed at both new and old consumers of the media Channel Link - https://www.youtube.com/watch?v=K6kE_dLw0C8
- 6. Nostalgia Critic / Channel Awesome Subscriber Count – 1 million Notable Qualities: - Crude humour - Comedy, in-character skits - VERY opinionated and not ‘diluted’ content to please masses - Mix between source material (movie) and recorded footage - CoOperative input (2 people giving review) - 30-40 minute long reviews - Not just limited to reviews – also ‘first viewings’ and gaming videos, too - Aimed at old consumers of the media Channel Link - https://www.youtube.com/watch?v=XbxRYpuJqDU
- 7. CinemaSins Subscriber Count – 7.5 Million Notable Qualities: - Satirical (extremely) - Scepticism - NO recorded footage – ENTIRELY based around source media - No set time limit to videos, varying from 3 – 15 minutes - Voice over used in place of avatar or face cam - No set used - Editing skills used a lot to get it within time needed - Scripted - Aimed at OLD consumers of the media Channel Link - https://www.youtube.com/watch?v=9rleGD8gGd4&list=PLMWfZxj1nTkQBy4AeRGG4xH5d2IIApNPj&index=9
- 8. IGN Subscriber Count – 9.4 Million Notable Qualities: - Based around footage of source material with voiceover - NOT Movies but mainly video games, same format as others - Very knowledgeable about the topics – clearly lots of research - Clearly scripted - Very unbiased, while maintaining sense of personal opinion, too - Aimed at new consumers Channel Link - https://youtu.be/iHGWpsPHSE8
- 9. Floor Plan
- 10. Each arrow in the diagram above represents a separate light, having chosen to use Three-Point lighting in order to keep my reviews bright and well-illuminated. I will do this by using the following: - Key Light - Fill Light - Back Light I chose this particular method because it has been used to great success in similar products to my own, ranging from Photography Shoots to online videos, giving the final piece a sharp image.
- 11. Episodes & Target Audience Episode 1 – Perks of Being a Wallflower (2012) Episode 2 – Juno (2007) Episode 3 – Ferris Bueller’s Day Off (1986) Episode 4 – The Breakfast Club (1985) Episode 5 – 17 Again (2009) Episode 6 – The Fault in Our Stars (2014) Target Audience: Teenagers and Young Adults The reason I chose to aim my product at teenagers (mainly) is because, despite there being a plethora of channels out there aiming at different age groups, I feel that this particular age group tends to be neglected. Most people brush off ‘teen’ films or coming of age stories as ‘cheesy’ and ‘uninteresting’, but I want to present them in a way that makes them fun, and makes the audience want to watch, even if only out of morbid interest (to see how bad the movie actually is).
- 12. Finance, Personnel, Contributors and Time (Episode 1) Kit Rental Cost Per Day Days Cost Canon DSLR £35 1 £35 Tripod £19 1 £19 Mic – NTG2 £15 1 £15 Field Recorder £30 1 £30 I decided to give my series a homemade feel, so thus do not need any fancy equipment to make this happen. All I would need is a camera, tripod, and microphone; the rest will fall into place on the day. Crew Hire Cost Per Day Unit Days Cost Director £420 1 1 £420 Editor £346.50 1 1 £346.50 I am to be actor, director, producer, writer, and editor, so thus the only two I felt worth noting were the roles of director and editor, seeing as it is a solo project.
- 13. Facilities and Locacations I am going to be filming on my college’s campus, hopefully either within the TV studio, or in the editing suite. I am hoping to be able to use the editing suite, as it would seem most appropriate when in relation to the subject matter; with possibly an image of whatever I am reviewing on the double screens behind me. I will not need written permission, as I am doing this production via college; only verbal will be needed.
- 14. Materials No materials will be needed other than, of course, my copy of the DVD, and also the novel itself.
- 15. Codes of Practice First thing to note is the Fair Use Law surrounding copyright for Perks of Being a Wallflower. I will be able to use clips from the film, as long as I provide more content than I am taking. This also applies to the soundtrack, as all music within the film is licensed.