Pmdc Smdc Technical Overview 24 Mar2010

Editor's Notes

• #3: New data center infrastructure decisions This slide has no audio.
• #5: You need to optimize data center operations costs around energy because they are up to 50 percent of the facilities lifetime operational costs This chart highlights where the operational cost go to run the physical data center facility – this does not include the IT equipment and IT staff. Using this chart, let’s say the capital cost of the data center was about 50 million dollars; using a range of 1,500 to 2,500 dollars per square foot and looking at a 20,000-square-foot data center. Your cost will vary depending on your cost per square foot, which needs to include the design point on availability, energy efficiency and other aspects. Over a 20-year lifespan you would spend 3 to 5 times the capital costs in operational costs. At a 3x rate, this is an incremental amount of 90 to 150 million dollars to support that 50-million-dollar original data center build. So the operational cost, which in many organizations has not been considered, represent three to five times what will eventually be spent on the data center itself. What deserves significant focus as well is that as much as half of that operational cost—the single largest element—is energy. That assumes that energy’s only going to increase by 10 percent a year, which has been the historical trend up until the last two years where we’ve seen double-digit increases just in the past year. These cost curves, the green bars that represent energy, could accelerate even far beyond assumptions that we’ve used on this chart. The red line shows the potential impact of designing the data center for a leadership energy efficiency: showing the impact on operational costs from what IBM has seen in the past year on the average DCiE (43 percent) to a leadership design point of 66 percent. So again, when you look at the electrical and mechanical systems, those are the things that draw all the energy from the data center and then the energy, so the capital cost, 60 percent of the capital cost is associated with energy-related components and more than 50 percent of the ongoing operational cost is associated with energy-related components. By focusing on energy-optimized solutions, even at the data center design and build levels, IBM is going to help optimize the overall cost structure for your business. The expense curve as illustrated by the horizontal bar graph is based on data center design which operates at a 2.4+ efficiency. This is based on typical data center operations. The red line illustrates the EMDC which is designed to operate at a PUE of 1.43. 1.43 can easily be improved through adoption of more energy efficient technologies. However EMDC was not designed for a specific site, therefore knowing what technologies we could take advantage of is ambiguous. Therefore we have only taken advantage of those technologies that are industry accepted and globally available regardless of site.
• #6: IBM’s data center family We’re announcing a comprehensive family of datacenters. What we're really signaling to the market is that IBM is moving from a custom data center design business to a more standardized repeatable data center design business which has huge benefits for our clients in scalability, in repeatability, in fine-tuning that solution over time, in energy efficiency. We can spend a lot more focus in the actual design elements that we repeat over and over again than we can if we do each and every design individually with an individual customer. We are going to continue to be in the custom-design business, so that business isn't going to go away for we are going to shift our portfolio into four new members or four members of a standardized design family. The first is the one you should already be familiar with, the scalable modular data center which we’ve installed over 43 installations of this in the last 12 months around the world. It’s a turnkey datacenter that basically is a whole datacenter from walls to cooling to fire prevention to security. Typically scales between 500 to 2500 square feet or 50 to 250 square meters, generally installed from customer contract to final hands over in eight to 12 weeks, typically costs about 20 percent less than a traditional IBM datacenter design and because it uses very energy efficient components, in (row) cooling, state of the art UPS technology, we found generally the energy efficiency of the customer site improves by 15 to 30 percent. We’ve learned we can apply the same principles we learned in this deployment in much larger datacenter environments. The first much larger datacenter environment that we’re announcing is the enterprise modular data center. This is for 5,000 to 20,000 square foot environment. It is an environment where we really believe the bulk of the data centers are based on market research. It's leadership in terms of energy efficiency, so of every dollar spent on energy, 66 cents is being used to drive the IT equipment, the servers, the storage, the telecommunications here only 33 percent of that is being spent on the power and cooling infrastructure even though this is at a very high level of resiliency. Because it is a standardized design, we believe that the deployment will be about 25 percent faster and we're actually opening up this architecture to the rest of the market so that the market can provide new enhancements, new capabilities, new features to this data center in the same way as the market provides, you know, many features to a standardized Ford Mustang, whether that's exhaust systems or upgrades. The third member of the family is the portable modular datacenter. It is in essence a data center in a shipping container-like structure, 20 feet or 40 feet, focused on portability, meaning you could locate these in remote locations. They're a complete data center in a box with its own UPS and cooling capacity, so you don't need to put in another UPS or cooling pod beside it. This data center in a container is basically self-contained. It can also be used if customers have completely run out of capability in an existing data center and while they're expanding their current facilities and need some temporary capacity. This container also in essence fits any industry standard technology, so whether the customer is an HP customer or a Dell customer or an EMC customer or a Sun customer, you can put those technologies inside of it. I will tell you, however, that we have preconfigured these for IBM solutions as well and know that we have, for instance if you're using iDataplex, we can fit more processors into one of these devices and power and cool them than any kind of portable technology in the marketplace The final new member of the family - High Density Zone - is really targeted to those clients who already have existing datacenters but are running out of cooling and potentially UPS capacity and may want to install some high density servers or storage devices. This is, in essence, a plug and play solution, a high density zone that provides a client the opportunity to install this zone in an existing datacenter. All they really have to provide is the power and the zone itself is self-contained and can provide the cooling and can also provide the UPS capacity if required. This is done with very low cost in an existing datacenter where we typically see, compared to retrofitting, it’s at about 35 percent lower cost for a retrofit than a retrofit in an existing environment would have and obviously with minimal disruption. So now that’s the overview of our family of datacenter family. Let me know describe enterprise modular data center in a little more detail.
• #8: I have been mentioning some of the benefits of the PMDC solution, the PMDC also has some very unique features that are not found in any other containerized solution. As I have mentioned, this solution provides a complete data center infrastructure, including UPS system, batteries, chiller, cooling systems, fire detection and suppression, remote monitoring and so on. This solution also provides a user friendly environment which is comfortable to work in and provides adequate service area. The entire PMDC can be designed to an N+1 or 2N design and is very efficient with a data center infrastructure efficiency of between 66% and 74%. A unique feature to this solution is the special interior lining of the container which extends the environmental protection offered by the contianer itself. The lining provides additional water, humidity, fire and smoke protection as well as Radio Frequency Interference and ElectroMagnetic Interference. The container lining also controls temperature swings which prevents condensation concerns within the container. And the PMDC is manufactured in a controlled environment so you are sure every PMDC will be consistent, of the highest quality and is tested prior to shipment. On the left side of the chart you can see a few pictures of the inside of a PMDC. Now we will look at a few sample configurations of the PMDC, please turn to chart 10
• #41: Extend the life by adding cooling and UPS capacity This highlights the high-density zone, a racking system that comes with its own UPS capability and its own cooling capability, which really is comparable to a client taking their current data center, ripping it apart, and putting extra UPS and cooling capacity in. This, in essence, can provide that extra capacity at minimal disruption. When we’ve done the cost analysis comparing the high-density zone versus a retrofit, it’s typically about one-third lower cost than a retrofit and clearly has minimal disruption. All you really need is access to floor space, access to a power source, and access to a liquid cooling source from your chillers. So this is a way that customers can extend the life of their data center, even if they’re completely tapped out.
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• #47: IBM Unveils Austria's First Green Data Center at kika/Leiner From "Green Philosophy" to "Green IT" at kika/Leiner     ST. PÖLTEN, AUSTRIA - 31 Mar 2008: IBM (NYSE: IBM) and kika/Leiner today announced the construction of a new energy efficient "green" data center which will reduce electric power consumption by up to 40 percent. The new data center offers kika/Leiner a way to extend their environmental vision beyond traditional business areas. As kika/Leiner expands throughout central Europe and the Middle East, their need for information technology (IT) services has increased considerably. To meet this demand, the market-leading furniture retailer in Austria turned to IBM to design an energy efficient data center using new "green" technologies that are part of IBM's Project Big Green. The new data center is planned to begin operation in May. IBM Site and Facilities Services team started out with a risk analysis, then developed a data center concept, drafted the construction plans, and as the general contractor established the entire data center infrastructure, including the electrical system, emergency power supply and the climate control system. IBM will support kika/Leiner in moving equipment to the new location and also will take over a major part of the IT operation. The building is a free-standing cube with about 1,000 square feet of IT space that fulfils all state-of-the-art technical security requirements of a data center. It is locked, has no windows, is equipped with an automatic fire-extinguishing system, and is protected against flooding. The data center does not contain any working space and entrance is restricted. Free cooling will be used in cold months, meaning the air conditioning for the data center will come directly from the cold outside air. Only on warm days will the data center be automatically cooled. "kika/Leiner perfectly combines ecology and economy," said Leo Steiner, general manager of IBM Austria. "The additional work and expense for green technology pays off within a few months, and the benefit for the environment pays off from the very first day." A separate high density computing area ensures the separation of IT equipment with higher or lower heat emissions and optimizes the cooling calculation, capacity and efficiency. This area of the data center features racks with the newest IBM BladeCenter technology. IBM BladeCenter integrates servers, networks, storage and business applications in highly efficient one-inch systems that sit in a rack like books in a shelf. IBM BladeCenter uses up to 24 percent less energy than competitive systems. IBM Cool Blue technology provides a method to control and monitor BladeCenter power and heat requirements. Hot air from the IT equipment is reduced to room temperature by water-cooled heat exchangers attached to the BladeCenter racks. The high density area covers about a third of the data center IT space and, if required, can be extended. Another third of the data center is space for conventional computing servers with low heat emissions. The last third will remain empty for future expansion. kika/Leiner centrally operates the IT for all their international locations from St. Pölten. This covers merchandise management, the compilation of electronic catalogues, e-mail traffic, time recording, the data warehouse and much more. The various furniture stores and branches in the eastern European countries and the Middle East are connected with the data center. Local sites connect to the network via thin clients and are ready to go -- an instant model for quick expansion. The new data center also contributes to increased IT security and business continuity because the old data center serves as a backup location to the new center. IBM's partnership with kika/Leiner plays to both companies' beliefs in environmental sustainability. For example, by implementing well-directed lighting and by using energy-saving lights, kika/Leiner managed to reduce its own electric power consumption by 18 percent in Austria in 2007. In new stores in Brünn and Pilsen in the Czech Republic, a completely new lighting concept has been implemented using energy efficient lighting. Sustainability is paramount to kika/Leiner's "Grüne Linie" (Green Line). Their furniture is made with natural materials and the company provides one of the most distinguished and best known ecological furniture trademarks in Austria. All "Grüne Linie" products are certified with internationally approved environmental seals, including the "Österreichisches Umweltzeichen" (Austrian Environmental Seal of Approval) and the "Europäische Umweltzeichen" (European Environmental Seal of Approval). Consumers are offered more transparency and it also raises the awareness for lasting products. The brand was recently re-launched and is available in 50 kika and Leiner furnishing stores
• #48: Leverage IBM’s experience to help So I really do appreciate your participation and hope you appreciate how IBM can help you save costs. There is a variety of sources that different sources based on their interests. If they’re interested in the green aspects, there’s a www.ibm.com address. If they’re CIOs, there’s a focus for CIOs. If they’re a facilities organization, there are places where the facilities people can go. But I also would highlight for you, as salespeople and delivery people, that all of this information is also available on SalesOne, with many, many client references. We now have about 100 client references that are available for you to use in videos, in write-ups, in press releases, et cetera. And we’ve found that it’s very powerful to use customer references associated with your industry or your location. You know, understanding that a neighbor just across the street was able to do something kind of brings that home.
• #54: these kinds data center builds, are not just for our clients. We also do the same thing within IBM. You may know that we recently announced the opening of our largest green data center in North America in Boulder in June 2008. This chart represents some of the new green techniques that are used in the center. This includes not only the IT related items, but also facility and industry related activities to build a comprehensive, integrated plan. In the interest of time I’m not going to go through each one of these particular items but will talk to a couple of things of interest that will allow us to design with the most energy efficiency: We are building a data center modularly in fashion from a power density standpoint. We’re going to start at 90 watts a square foot and over time increase the power density. It is designed with that modularity and the reserved capacity in mind. Allows for 2.25 times the standard power density of IT equipment, based on its watts per square foot rating This is a level 3+ data centre and in addition to the existing square footage of data centers that is in the Boulder Campus we will bring up the amount of data center space in that facility to over 300,000 square feet. Retrofitted an entire building on the Boulder campus: 98 percent of original building’s shell reused, 65 percent of materials from original building recycled, 25 percent of newly purchased material from recycled products We are designing the space to have a low PUE energy metric We will continue to plan for aggressive server and storage virtualization Due to favorable Boulder climate, center can switch to free or pre-cooling mode, utilizing a water economizer to dramatically reduce energy consumption 75% of the year Center’s mechanical system design is 40 percent more efficient than one without heat exchangers for free-cooling, equating to a reduction of approximately 6,550 tons of carbon dioxide emissions Variable speed pumps and motors installed in cooling systems to balance capacity to actual load, further reducing energy usage and costs Partially powered by alternative energy sources, with more than one million kilowatt hours per year of wind-powered electricity being purchased, resulting in a reduction of approximately two million pounds of carbon dioxide produced per year
• #55: Talking points for the RTP LDC