PRDP Right angles
The PRDP is a 6-year development program implemented by the Department of Agriculture that aims to increase farmers' incomes and promote a more market-oriented and climate-resilient agriculture sector. It partners with local governments and the private sector to provide infrastructure, facilities, and technology. Science-based tools are used for innovation, product development, and marketing of agricultural enterprises. Farmers are provided inputs to identify market opportunities and develop competitive advantages for their commodities. Infrastructure projects adhere to quality and transparency standards to ensure efficient spending and climate change adaptation. The program also supports champion commodities and community participation in project implementation to fully integrate farmers into markets.
PRDP Right angles
- 2. How many triangles do you see?
- 4. • PRDP is a 6-year DA-implemented development program that aims to increase farmers' income and develop a more market- oriented, climate-resilient agriculture and fisheries sector
- 5. • PRDP partners with LGUs and the private sector in providing key infrastructure, facilities and technology to raise incomes, productivity, and competitiveness in the countryside.
- 6. I-PLAN • PRDP uses science-based tools for creation, innovation, product development and marketing of agri-fishery enterprises.
- 7. VCA • enterprises and individual farmers are provided relevant inputs to identify and develop the linkages and interrelationships between activities that create value, profitability and competitive advantage of a certain commodity along segments of the market chain.
- 8. VSA • is a tool employed by the Bureau of Soils and Water Management adopted by PRDP as guide for strategic commodity planning which considers the agro-edaphic (soil) conditions of commodities and the vulnerability of farm locations to natural calamities such as erosion, flood, typhoons, and the like.
- 9. E-VSA • EVSA, an online tool (accessible through the PRDP website, (www.daprdp.net) • takes into account both agro-climatic data, and socio- economic indicators such as poverty magnitude and incidence, number of farmers and fishers and size of production area, among others as bases in targeting interventions and formulating strategies for investments.
- 10. Geotagging • Geotagging, is an information technology application that associates digital resource such as photos and videos with geographic and location information with high degree precision. • It facilitates easy and accurate locations of infrastructure, livelihood and agri-fishery facilities on a map enabling virtual monitoring and supervision of sub-project implementation.
- 11. I-BUILD • PRDP Infra projects adhere to quality and transparency measures to ensure efficient use of public funds. • DA-PRDP infrastructure projects adapts to climate changes. • PRDP is aligned to DA’s Adaptation Mitigation Initiatives in Agriculture (AMIA).
- 12. I-REAP • PRDP engages farmers towards full market integration. • PRDP supports and develops provincial champion commodities.
- 13. I-SUPPORT • PRDP encourages strong community participation in project implementation.
- 15. Content Avoid “Jargon” NPCO gives NOL2 to IBUILD SPs RPAB approves P178-M subprojects NPCO, PSO Luzon A, RPCO Caraga promote GRM Website: Luzon A PSO, Luzon B PSO
- 16. Content Adopt the “mainstream practice” Know your outlet Assistance = aid Approve = okayed Support = boost
- 17. Content Sound bites: Officials, beneficiaries, policy-makers, private Individual Previous DA assistance Research: Data/Figures (source: VCA)
- 18. Content Pitch on the right time and day. Source: shift.com