For my media product, a music magazine focused on electronic dance music (EDM), I both challenged conventions of real magazines and developed conventions:
- On the front cover, I challenged conventions by placing cover lines in a non-formulaic way to match the random tempo of EDM beats, but developed conventions using the "Z technique" and "rule of thirds".
- The contents page adhered to conventions for an easy structure, while linking colors and fonts to the front cover for consistency.
- A double page spread developed conventions like a pulled quote to excite readers, while conforming to conventions like well-written reviews using creative techniques. The choice of a review over interview also developed conventions for the target 18