The document discusses how the media product, a music magazine called Wireless, uses many forms and conventions of real magazines to make it recognizable. Some ways it follows conventions include using a large masthead on the contents page and including a "puff" describing what's inside. However, it also challenges some conventions, such as putting the masthead at a diagonal angle and using two cover photographs that bleed off the page instead of one. The magazine is also in landscape orientation rather than portrait to appeal to higher society classes. While it uses conventions like black and white photographs, it aims to have an indie appeal and be recognizable as its own unique product through small rule-bending design choices.