Rohan Chandran, Director of Product, Telenav - Data Driven Product Development
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This document discusses principles of data-driven product development including establishing clear goals and defining a strategy to meet those goals. It emphasizes measuring key performance indicators and leading indicators to track success and avoiding stagnation by listening to instincts as well as data. The document concludes by thanking the reader.
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Rohan Chandran, Director of Product, Telenav - Data Driven Product Development
- 2. Decisions
- 3. “Nothing is more difficult, and therefore more precious, than to be able to decide”
- 11. Goal: Finding on the go
- 15. Predictive
- 16. Measurable
- 17. Persistent
- 18. Actionable
- 19. Yes Yes Yes Yes No Yes Yes No KPI vs. Leading Indicator for Losing Weight Calories Predictive Measurable Persistent Directly Actionable Weight
- 20. Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 KPI – Visit Frequency LI – Stop Success < 10% > 35%
- 21. Choose wisely 0% 10% 20% 30% 40% 50% 60% Internet Explorer Chrome + FireFox Safari Other
- 22. Choose wisely 0% 10% 20% 30% 40% 50% 60% 70% Internet Explorer Chrome + FireFox Safari Other
- 23. Look beyond the surface
- 24. Avoid Stagnation
- 25. Yield to your instincts