Running an idea generation workshop
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This document provides guidance on running an effective idea generation session, including recommended structures, techniques, and considerations. It recommends beginning with scene setting to understand the audience, problem, or product. Quantity techniques like quick-fire post-its and pairs exercises aim to generate many initial ideas. Quality techniques like building on ideas and De Bono's 6 Hats help refine and develop ideas. The document includes an example agenda and emphasizes preparation, facilitation, and getting feedback to conclude the session.
Running an idea generation workshop
- 1. Running the a structured Idea Generation Session
- 2. The Golden Rules 1. Be clear on what your aims are for the session 2. No negativity! Leave current processes and strong internal views at the door 3. Write down and record everything! 4. Love your participants 5. Always start with an ice breaker 6. Don’t start with a solution in mind 7. Be strict with your timing 8. Prepare, prepare, prepare!
- 3. The Environment 1. Consider your location 2. Keep people fuelled 3. Try to get a mix of people in the room 4. Timing: morning always wins! 5. Pre work 6. Think about stimulus, (images, samples, quotes) 7. Plan your materials ahead of the session
- 4. Structure SCENE SETTING QUANTITY This part of a session should be all about volume of ideas – it’s always a really fun part where you can really let your inner creative run free! Here, you need to get as many new starting points as possible, no matter how crazy they might seem. Quality/Refining After reviewing and selecting the golden nuggets from the first session, this part of the session is all about building on and refining ideas. Small number of clear propositions
- 5. Ice breaker Think about how well a group know each other before planning your ice breaker – keep it fun and keep it quick! • https://www.thebalance.com/top-ice-breakers-1918426 Scene Setting Techniques
- 6. Get to know the audience • If a session is geared around a certain audience type, really useful to do this. • Best to ask specific questions for people to answer individually/in small groups. • Even is a session is based on a product, ask questions about the existing audience types. • Stimulus always really useful here Scene Setting Techniques
- 7. Get to know a product • Customer dissatisfaction • Competitors • SWOT analysis Scene Setting Techniques
- 8. Scene Setting Techniques Get to know the problem – The 5 Why’s
- 9. Quick Fire Post It – 5 minutes Start with a few broad topics e.g. “A tea party host” With 1-2 minutes on the clock – how many words can you associate with that one word? OR Asking a set of specific questions e.g. “Things men do in their past time” With 1-2 minutes on the clock, write as many answers as possible Quantity Techniques
- 10. Crazy 8’s – 5 minutes • Giving a specific challenge e.g. fundraising ideas for women 45-55 • Get people to fill up as many of the 8 tiles as possible with 3-4 mins on the clock • Aim is to generate 8 ideas. It can be a drawing, a sentence – anything goes! Quantity Techniques
- 11. Pairs – 10 minutes • If you’ve had a post it session, in pairs, take 3 random post its from the wall and use the words to inspire an idea. • Once you’ve formed one idea, revisit the wall • Aim is to produce as many ideas as possible in the given timeframe (usually about 10 minutes). Quantity Techniques
- 12. Sharing • After each high volume session you do (and I’d recommend doing at least 2), it’s important that the participants regroup and share their best ideas. • Taking in turns, go around the room sharing your best ideas. Quality Techniques
- 13. De Bono’s 6 Hats • White Hat: Calls for information. “The facts, just the facts” • Yellow Hat: This is for positivity and optimism. What’s good about it? • Black Hat: Caution and critical thinking – do not overuse! • Red Hat: Emotion: feeling, hunches and intuition. • Blue Hat: Manages the thinking process. This might be the chair of the meeting guiding the thinking process. • Green Hat: Creativity – possibilities, alternatives and new ideas. Quality Techniques
- 14. Build upon • Depending on the size of the group, split them into groups of 3 – 6 • Ask them to decide as a group which idea they would like to take forwards and build upon. • Task them with now building on this idea to a more solid, robust, workable concept. • You might want to guide this exercise by having specific questions on a screen. Quality Techniques
- 15. Today’s case study: developing a new fundraising product for men aged 45 - 60 “I love accomplishing a challenge” “I love creating something” “Completing something is my biggest motivator”
- 16. Sample agenda – 2 hour session Time Activity 10:00 Ice breaker (10 mins) 10:10 Audience questions (15 mins) 10:25 SWOT analysis (15 mins) 10:40 Quick fire post-it session (5 mins) 10:45 Pairs (15 mins) 11:00 Comfort break (5 mins) 11:05 Crazy 8’s (10 mins) 11:15 Refining ideas x 2 (30 mins – 15 mins per idea) 11.45 Sharing and scoring (10 mins)
- 17. • At the end of the session, ask your participants to present their big idea back to the room. • To facilitate this, ensure they have answered your key questions. • If you feel key questions haven’t been answered, challenge your participants to try and answer them. Session Summary
- 18. Reading list • Ben Cohen (head of innovation at British Red Cross) – daily blog #23 https://medium.com/@cohenburg/how-to-make-an-ideas-works hop-productive-and-not-just-fun-779ccc497ad1 • Runnin