Sales & Retention Convention - Part 6
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This document discusses three aspects of digital lead generation: Google AdWords, Facebook advertising, and Google Business. It provides details on features of Google AdWords like geographic and phrase targeting, ad extensions, and remarketing. It also covers options for targeting on Facebook like age, gender, location. Finally, it discusses setting up a Google Business page to be found on local searches with added features for social interaction.
![Keyword Match Types
Exact: [formal shoes]
Matches: formal shoes
Phrase: “formal shoes”
Also matches: black formal shoes, formal shoes for men...
Modified Broad: +formal +shoes
Also matches*: formal shoes, formal evening shoes...
Modified Broad: formal +shoes
Also matches*: evening shoes, black dress shoes...
Broad: formal shoes
Also matches*: formal footwear, evening footwear, men’s dress wingtips...](https://image.slidesharecdn.com/sarciipresentationsession4-161114135904/85/Sales-Retention-Convention-Part-6-13-320.jpg)
Sales & Retention Convention - Part 6
- 1. Digital Lead Generation – Online Three Aspects •Google AdWords •Facebook Advertising •Google Business
- 2. Why Google?
- 3. Google Search Algorithms – Non Geo Search Phrase
- 4. More examples as above The fold
- 6. Google AdWords Features • Phrase Targeting – Keywords – Text Ads • Geographic Targeting • Ad Extensions • Product Listing Ads • Remarketing
- 11. Ad Extensions – Site Links
- 12. Keyword Match Types – Target Phrases • Different Types of Ad Groups for different types of targeting
- 13. Keyword Match Types Exact: [formal shoes] Matches: formal shoes Phrase: “formal shoes” Also matches: black formal shoes, formal shoes for men... Modified Broad: +formal +shoes Also matches*: formal shoes, formal evening shoes... Modified Broad: formal +shoes Also matches*: evening shoes, black dress shoes... Broad: formal shoes Also matches*: formal footwear, evening footwear, men’s dress wingtips...
- 14. Keyword Match Types Exact Match Phrase Match Broad Match Modifier Broad Match More Control More Volume
- 15. Negatives • What are negatives and why are they so important ?
- 16. No Negative KeywordsNo Negative Keywords
- 17. Scheduling • Key Times of Day and Bid Adjustments
- 18. Remarketing
- 19. Quality Score – Relevance! • The customers phrase – e.g. Gyms in Warwick • The Ad Text & Set Up (Broad vs Formal) • The Websites Landing Page • The Ad Performance - CTR • Overall Credibility of AdWords Campaign and Company Website Google cannot lose credibility!
- 20. The Secret is Quality Score • Here is how it works – Gyms neat me Centre Name Bid Price Quality Score Rank Score Centre Blue £1.20 2 2.4 Centre Orange £0.60 6 3.6 Centre Pink £0.40 10 4.0
- 21. Facebook Advertising • Anyone tried it? • Lets look at some available options
- 22. Facebook Advertising Options • Anyone tried it? • Options that are available
- 23. Targeting Based on Income Age Gender Location Occupation Industry Education Parental status Ethnicity Language
- 24. Scheduling Cost per Impression Cost per click Budget Timings Set area
- 26. Facebook Advertising – Other functionality Target or exclude your current fans Upload your email subscriber list and it will target those contacts Target fans of other Facebook pages i.e. competition
- 27. Google+ for Business Google Local (Google Places) Google Business
- 28. Google Business • Gets you found on geographic searches with added features • Social interaction between you and your customers
- 38. Setting Up Your Google Business Page • Log into Google, you will need a Gmail account • Set up Place Page • Photos/Video that show off your services • Description of your business • “Claim” other pages • Name, Address and Phone number, etc.
- 39. Any Questions
- 40. Thank You