Ecommerce Forum: Screen Pages introduction
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The document summarizes an e-commerce forum that will discuss trends, best practices, and case studies. It will include presentations on personalization, usability, fulfillment, search, content marketing, and platforms. There will also be a panel session and time for networking. Benchmark data from 14 retailers with £500k-£10m in online sales will be presented, including traffic sources, mobile usage, engagement rates, and which sources most effectively drive conversions.
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Ecommerce Forum: Screen Pages introduction
- 1. E-commerce Forum 2013 Sarah Willcocks
- 3. Screen Pages • E-commerce since 2000 • Magento specialists since 2009 • Focus on “best practice” • Full service agency: design, build, host, support, update & advise
- 4. Themes for today • E-commerce trends & statistics • Best practice – Personalisation, usability, fulfilment, search, content marketing & platforms • Case studies • Panel session • Networking
- 5. Screen Pages
- 7. Data • 2.3m retail site visitors (Feb-Mar 2013) • 14 retailers • Niche brands (mostly own brand) • £500k-£10m online sales
- 8. Traffic Generic searches 8% Email 14% Brand searches 15% URL entry 19% Paid search 19% what can you easily manage?
- 10. Engagement 36% 39% come to the home page and 22% leave. waste.
- 11. What converts? Brandsearches5.0% (15%) Email3.7% (14%) Paidsearch3.1% (19%) Generic search 1.4% (8%)