E-commerce Forum 2015: Introduction by Screen Pages
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The document summarizes an agenda for an e-commerce forum discussing trends, best practices and case studies. Attendees from various online sales sectors and roles will hear from speakers on topics like online marketing, platforms and analytics. The day-long event includes sessions from companies like Google, Christopher Ward and Magento, and ends with a panel and networking.
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E-commerce Forum 2015: Introduction by Screen Pages
- 1. E-commerce Forum 2015 Roger Willcocks
- 3. Who’s here? • Online sales: < £1m, £1-10m, £10m+ • Sector: clothing/fashion, lifestyle, B2B, food & drink • Role: e-commerce, owner/manager, sales/marketing
- 4. Themes for today E-commerce trends & statistics Industry perspectives Case studies Best practice Online marketing, search, email marketing, targeted content, e-commerce platforms Panel session Networking
- 5. Timings 09:45 Welcome & introduction 10:00 Google 10:40 Christopher Ward 11:20 Tea & coffee 11:35 Smart Insights 12:15 dotMailer 12:55 Lunch 13:25 Magento 13:55 Donald Russell 14:35 iVantage 15:05 Tea & coffee 15:20 Nosto 16:00 Panel session 16:40 Screen Pages 17:20 End
- 9. Lifetime value & orders increasing
- 10. Channels that drive revenue
- 12. Overall barriers to growth
- 13. What’s hot in 2015
- 14. #EcommForum