SDL 07 Holistic Innovation
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This document discusses strategic design and holistic innovation. It advocates taking a customer-driven approach that incorporates customer insights, ethnography, market studies, and user stories to understand user needs. The document recommends strategic design techniques like co-designing with stakeholders, integrating different perspectives, and answering true user needs. The goal is to develop meaningful innovations through a process that considers personas, needs versus functions, user requirements, and tests usability.
SDL 07 Holistic Innovation
- 1. SDL – Holistic Innovation Industrial Design 2012, Georgia Institute of Technology www.florianvollmer.com @florianvollmer Tuesday, September 25, 2012
- 2. Tuesday, September 25, 2012
- 3. Tuesday, September 25, 2012
- 4. Tuesday, September 25, 2012
- 5. © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 6. Tuesday, September 25, 2012
- 7. Best Tuesday, September 25, 2012
- 8. Best Better Tuesday, September 25, 2012
- 9. Best Better Good Tuesday, September 25, 2012
- 10. Best Better Better Tuesday, September 25, 2012
- 11. Best Planned Better Obsolescence Better Tuesday, September 25, 2012
- 12. Sources of Innovation meaning fad Fashion Features Capacity Services User Needs Tuesday, September 25, 2012
- 13. Activities and Value Activities and Resources to Proposition Resources to Produce Market Cost Profit/ Loss Income Tuesday, September 25, 2012
- 14. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Market Cost Profit/ Loss Income Tuesday, September 25, 2012
- 15. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Offer-Driven Market Cost Profit/ Loss Income Tuesday, September 25, 2012
- 16. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Offer-Driven Customer-Driven Market Cost Profit/ Loss Income Tuesday, September 25, 2012
- 17. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Offer-Driven Customer-Driven Market Finance-Driven Cost Profit/ Loss Income Tuesday, September 25, 2012
- 18. Sources of Innovation? meaning fad Offer-Driven Customer-Driven Resource-Driven Features Fashion Capacity Services User Needs Finance-Driven Tuesday, September 25, 2012
- 19. Corporate Identity Corporate Value Corporate Systems Corporate Strategy © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 20. Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 21. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 22. Meaningful Innovation Tuesday, September 25, 2012
- 23. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 24. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Platform Strategy Target Segments Business Models Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 25. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Platform Strategy Personas Target Segments Needs vs. Functions Business Models User Requirements Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 26. Strategic Design Usability Testing Co-Designing Focus Groups Stakeholder Integration Answering True Needs Platform Strategy Personas Target Segments Needs vs. Functions Business Models User Requirements Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 27. Strategic Design Usability Testing Co-Designing Focus Groups Stakeholder Integration Answering True Needs Platform Strategy Personas Target Segments Needs vs. Functions Business Models User Requirements Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories Innovation Management © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 28. Meaningful Innovation Tuesday, September 25, 2012
- 29. Meaningful Innovation User Benefit & Corporate Value Tuesday, September 25, 2012
- 30. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.com Tuesday, September 25, 2012
- 31. Problem Solution Tuesday, September 25, 2012
- 32. Problem Solution Discovery & Observations Tuesday, September 25, 2012
- 33. Problem Solution Discovery & Observations Opportunities & Gap Analysis Tuesday, September 25, 2012
- 34. Problem Solution Discovery & Observations Opportunities & Prioritization Gap Analysis Tuesday, September 25, 2012
- 35. Problem Solution Discovery & Observations Opportunities & Prioritization Gap Analysis Modeling Tuesday, September 25, 2012
- 36. Problem Solution Discovery & Observations Refine Opportunities & Prioritization Gap Analysis Modeling Tuesday, September 25, 2012
- 37. Problem Solution Discovery & Prototypes Observations Refine Opportunities & Prioritization Gap Analysis Modeling Tuesday, September 25, 2012
- 38. Tuesday, September 25, 2012
- 39. Mass Customization Tuesday, September 25, 2012
- 40. Mass Customization Distributed Manufacturing Tuesday, September 25, 2012
- 41. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use Tuesday, September 25, 2012
- 42. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use Social Entrepreneurship Tuesday, September 25, 2012
- 43. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Tuesday, September 25, 2012
- 44. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Crowdfunding Tuesday, September 25, 2012
- 45. Mass Customization Disruptive Business Models Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Crowdfunding Tuesday, September 25, 2012
- 46. Mass Customization Disruptive Business Models Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Low-threshold distribution Crowdfunding Tuesday, September 25, 2012
- 47. Drivers of Innovation Mass Customization Disruptive Business Models Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Low-threshold distribution Crowdfunding Tuesday, September 25, 2012
- 48. Tuesday, September 25, 2012
- 49. visual Tuesday, September 25, 2012
- 50. visual verbal Tuesday, September 25, 2012
- 51. visual quantitative verbal Tuesday, September 25, 2012
- 52. visual quantitative qualitative verbal Tuesday, September 25, 2012
- 53. visual quantitative qualitative Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 54. visual Recording quantitative qualitative Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 55. visual Recording Artifact Collection quantitative qualitative Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 56. visual Recording Artifact Collection Model Collection quantitative qualitative Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 57. visual Recording Artifact Collection Model Collection Observation quantitative qualitative Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 58. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 59. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Oral Histories Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 60. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Oral Histories Group Interviews Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 61. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Archiving Oral Histories Group Interviews Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 62. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 63. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Surveys Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 64. visual Recording Artifact Collection Model Collection Statistical Data Observation Participation quantitative qualitative Surveys Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 65. visual Recording Research Artifact Collection Methods Model Collection Statistical Data Observation Participation quantitative qualitative Surveys Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbal Tuesday, September 25, 2012
- 66. Tuesday, September 25, 2012
- 67. Summarizing Findings: Personas Tuesday, September 25, 2012
- 68. Summarizing Findings: Personas Tuesday, September 25, 2012
- 69. • Enable “serial empathy” • Avoid stereotyping Summarizing • Enable mnemonics Findings: • Focus on actionable Personas traits • Root in research • Text, graphics, visuals Tuesday, September 25, 2012
- 70. SDL – Holistic Innovation Industrial Design 2012, Georgia Institute of Technology www.florianvollmer.com @florianvollmer Tuesday, September 25, 2012