Simply Smart: Web Writing with Users in Mind
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The document emphasizes the importance of web writing tailored for user usability, highlighting that visitors seek specific information and often scan content. Key recommendations include using a conversational style, organizing content with meaningful headers, and simplifying language while ensuring trustworthiness. The guide also suggests practical content structuring techniques, such as utilizing tables, clear instructions, and consistent communication among team members.
Simply Smart: Web Writing with Users in Mind
- 1. Simply Smart: Web Writing with Users in Mind Samantha Barry Rebecca Blakiston #edUi_smart
- 2. How users read on the web
- 3. We visit websites for information. How much is tuition? When do I register for classes? Can I checkout a laptop?
- 4. The usability of your web writing is important.
- 6. Make your content accessible.
- 7. Writing for usability Writing for usability
- 11. Relax.
- 12. Relax.
- 13. Relax.
- 14. Be direct and simple.
- 15. Be direct and simple. Jargon Simple language Interlibrary loan Borrowing from other libraries Periodical databases Articles Pathfinders Research by topic Databases Finding an article Library catalog Finding a book
- 16. Before
- 17. After Learn how find print, electronic, and multimedia resources.
- 18. Before
- 19. After
- 20. Be trustworthy.
- 21. Organizing copy
- 23. Before After
- 26. Before
- 27. After
- 28. Use the power of parallelism.
- 29. Don’t hide links in paragraphs of text.
- 31. Use tables for organizing related content.
- 32. Use numbers for steps in a process.
- 33. Share your love for web writing
- 35. Ensure consistency. Reviewer edits the page Provider talks to Content Manager Requestor talks to provider Content Manager creates the page Publisher launches the page