Snapchat User Manual No Password

For Internal Use by GoAbroad.com
Snapchat User
Manual

2Snapchat User Manual
Contents
3
4
6

8
20
24
26
Note from the authors
Basic Controls and Application Layout
Account Management
Creating Snaps
Receiving Snaps
Monitoring and Evaluation
Additional Resources
Graphic courtesy of CNBC.com

A note from the authors
Welcome to the GoAbroad.com Snapchat User Manual! This manual
provides step-by-step instructions, tips, suggestions, and guidelines for
Snapchat to be used by GoAbroad.com employees. Now, before we get
to snapping, let’s review what Snapchat is!
Snapchat is a mobile-only messaging application that uses photographs
and videos to connect with friends. The content is only available for a
short amount of time and then disappears forever. Until recently, Snapchat
was only capable of direct photo and video messaging, but has now
expanded to a one-to-many social platform. The main focus for
GoAbroad.com is creating stories: a sequence of Snaps that is shared
with everyone in the friend network. The Story is similar to sharing content
on your Facebook wall for all your friends to see.
Graphic courtesy of instructables.com

Basic Controls and
Application Layout
Main DisplayChat Screen Story Screen
Swipe to the left and right to toggle
between displays
Graphics courtesy of quietly.com

•  Block- Prevents identified users from viewing Story and
sending direct Snaps
•  Chat- Sending direct messages to another user
•  Discover- A section exclusive to top publishers and
sponsored accounts where content is curated daily
•  Friends- Users in the network who can send and receive
Snaps and view the Story
•  Filter- Features that can be added to photos and videos for
effects
•  Geofilter- A custom filter available only within specific
geographic parameters
•  Lense- Uses facial mapping to create interactive filters
•  Screenshot- When a user captures their screen while
Snap is viewable
•  Snap- Picture and video files sent or received by users on
Snapchat
•  Stickers- The emoticons that can be pinned to photos and
videos
•  Story- Compilation of Snaps to create a narrative and is
viewable by everyone in the friend network
•  Username- The unique identity for each individual/
organization on Snapchat
Key Terms to Know

Account Management
Once the application is
downloaded open Snapchat to
log in. Snapchat can be
downloaded in the App Store
on your device.
Username: GoAbroad
Password:
Logging in and Out
Once you have finished your awesome, amazing, inspiring Story, complete
the logout process.
1.  Select the Ghost icon at the top of the screen (see Basic Controls
image, pg 4) and then select the gear icon in the upper right corner
2. Click and confirm logout
While partners have access to the Snapchat account, the admins reserve
the right to log in and intervene on Stories as deemed necessary.
Intervention may include deleting content, adding content, and revoking
further access to the account by changing the password.

The account preferences
under “My Account” and
“Who Can” are set and
should not be altered.
“More Information” provides
additional support from
Snapchat to help you
navigate and understand the
application.
Settings
The gear icon will take you to the profile settings. In this area you can
manage the Username, notifications, privacy, and more.
To change the password:
²  Select password >>> enter the current admin password>>>
enter new guest password >>> save
²  Once a partner is finished with the account, follow these
steps to change credentials back to admin password
Managing Additional Services:
²  Turn on “Filters” in this section to access the filters, lenses,
and geofilters on your device
²  Permissions need to be granted for Location, Camera,
Microphone, and Photos for creative Story creation. Ensure
these are granted
²  Travel mode helps reduce the data Snapchat uses by turning
off Snaps from loading in the background. If you are
concerned about your data usage then turn this on

You can create a Snap using the front-facing (selfie) and back-facing
cameras. To change the camera, click on the Camera icon in the top
right corner. Now that you have everything set for the perfect shot…
what’s next?
1.  If you need flash, press the lightning icon in
the top left corner. The front facing camera
also has flash capabilities on some mobile
device models.
2.  Click the large circle in the center of the
camera display to take a picture. Hold down
the circle to begin filming video. You must
continue to hold the circle while you are
recording; the outer line of the circle will turn
red indicating the time of your video. Videos
can be a maximum of 10 seconds long. Once
you complete your video, release the circle.
3.  The photo or video will then display with
effect options.
CreatingSnaps
A Snap is a single photo or video; these are combined and uploaded to
create Stories. To create a Snap, start on the camera display. This is the
default display; however slide your finger left or right across the screen
to toggle displays.
Shooting Content

Adding Effects
To delete the Snap
and start over, tap
the “X” in the upper
left hand corner.
To add the Crayon effect,
click on the crayon icon. A
color palette will display; slide
your finger along the color bar
to select. On some devices
you can slide your finger
away from the slider to unlock
more colors such as Black
and White.
²  Slide your finger
toward the upper
left corner for White
²  Slide your finger
toward the lower left
corner for Black

To add stickers and emoticons, click the square icon. The
emoticon keyboard will display. To move or resize the emoticon, drag
or pinch your fingers around the image.
Stickers can be pinned to videos by holding them down at the point you
wish to pin. The sticker will now move, rotate, and scale with the object in
the video.

To add text, click the T icon.
A text box will display in which
you can type two lines of text.
Click the T again to change
the font size and justification
of the text.

Tap the text to display the color bar
and change font color.
Select portions of text to alter the
font color of the selection.
Use a variety of
colors to keep
the audience
interested in
your Story!

To add filters, swipe the screen toward
the right. There are standard filters (i.e.
sepia, black and white, speed,
temperature, time/date) and geofilters.
Geofilters are only available in pre-
determined boundaries.
Always check if a geofilter is available in
your area to show viewers where you
are live!
Add multiple filters by
holding down on the
screen while your swipe

Adding Lenses
Lenses are filters that use
facial mapping to interact with
your motion. You can take
photos and videos with lenses
applied. Lenses are updated
periodically.
1.  Turn the camera to front-facing.
2.  Hold down on the center of the screen
(BEFORE TAKING SELFIE) until facial
mapping appears. You may need to
adjust the focus or zoom out slightly.
3.  Swipe through the lenses and have
some fun!
4.  When you are ready to take the photo/
video, tap/hold the circle.
This lens features
the Earth and Sun
orbiting my head. In
a video, the planets
move. Some lenses
have actions when
you open your
mouth or raise your
eyebrows.

Posting Your Snap
When you have finished your masterpiece:
1.  Set the time limit for the photo to display. The user will have that many
seconds to engage with the photo. Photos should not exceed 4 seconds
(unless you want the user to screenshot or other special circumstance).
Remember, the audience only needs a few seconds to understand a
photograph and they get bored quickly!

2. Click the upload icon on the bottom of the screen. This will add the Snap
directly to the Story. If you need to send a direct message, click the blue
arrow in the right corner. This will display everyone in the friend list; select
the recipients and press the blue arrow again.

You can set your phone to airplane mode to prevent Snaps
from uploading. They will be saved, so you can upload them all
once Story is finished. If you are using Memories in the Story,
you will need to upload Snaps previous to Memories.
1.  Record all Snaps
2.  Navigate to the Story display screen. You will see the
number of Snaps that failed to post.
3.  Click My Story to open the Snap drop down. Tap each Snap
to retry upload once Airplane Mode is turned off and you
have a Wi-Fi or cellular signal.
Reupload from the bottom up; Snaps are
saved in order they are filmed. Memories are
uploaded chronologically from the date they
were taken. Ensure all Snaps are uploaded in
order manually.

Length
²  Stories should not exceed 3 minutes in total length
²  Photographs should not exceed 4 seconds in length depending on
text/content
²  In general the user only needs a few second to understand the photo
²  Videos are cut off after 10 seconds
Sound
²  Many users keep their phones on silent mode, make sure to warn
them if sound is necessary in the next Snap---See sample Snap
section
²  Use music to make videos more engaging or interesting
²  Try to minimize unnecessary background noise in Snap videos
Each story should be created using the following checklist
ü  Identify content theme: The best Stories are clear narratives with a
beginning, middle, and end. You can be flexible with the specific
shots, but plan the overall concept
ü  Storyboard
ü  Outline the general shots, text, sound, characters, and props for
the complete Story
ü  Prepare to shoot
ü  Collect all necessary materials as storyboarded above
ü  Record Snaps
ü  Add text, filters, and stickers as necessary
ü  Proofread-- at least three times and then upload
ü  Ensure that each Snap is successfully uploaded before moving on to
the next Snap to prevent the Story from becoming out of sequence
Story Guidelines

Memories
As of July 2016 Snapchat allows users to upload, save, and share
previously taken content to the platform. To access Memories, swipe up
from the camera display screen. This will display the Memories screen
comprised of Snaps, Stories, Camera Roll, and My Eyes Only options.
To save a Snap to the Memory
server, follow the previously
outlined steps for Snap creation
and then click the inbox icon. This
will save that individual Snap; to
save a complete Story click the
icon under the Story options. The
Story is now available under
“Stories” in the Memories display.
Creating a Story from Memories:
1.  Click the check mark in the upper right hand corner and select the
content you wish to curate. Content can be sourced from the Snapchat
server and the photo library on your device.
2.  Once all of the content is selected, click the Arrow icon to access the
Send To screen. Here you can send the Story to a direct user or select
My Story. The Memory will then be posted for the network view.
3.  You cannot be in Airplane Mode when using Snaps from Memories. The
Snaps will not upload in order.
Posting a Memory will have a slightly different display for the user to
indicate that the content is not within the past 24 hours. A Memory will
be outlined in white when placed within the Story.

ReceivingSnaps
GoAbroad might receive direct Snaps from followers. When a direct Snap
is received, the notification tab will turn blue on the camera display
screen. Click or swipe to the inbox display screen. Most Snaps will not
merit a response. If the admin deems necessary, GoAbroad.com can
interact with Snappers. Circumstances can include footage of meaningful
travel, questions directly related to the brand, or partner organizations
reaching out.
To the left, to left.
All of my Snaps
on a screen to the
left.

In the chat display, all of the Snaps you have sent and received are
shown. Received Snaps are marked with a SQUARE and sent Snaps
are marked with an ARROW. Red denotes a photo while purple denotes
a video message. When the shapes are filled, the message has not
been opened. Once opened, it becomes an outline with the date it was
opened on.

You cannot delete or “unsend” a direct
Snap to a user.

Blocking Users
Although we hope this is unnecessary, some accounts may
need to be blocked. If a user sends spam or other inappropriate
content to the GoAbroad account, the user can be blocked from
the friend list. A blocked user cannot view the GoAbroad
Story or send direct Snaps.
1.  Click on the Ghost
icon>>>My Friends
2.  Select the user >>>
Settings >>>Block
If you need to unblock a user
1.  Click on the Ghost icon>>>
Settings >>> Account Actions at
the bottom of the menu
2.  Select Blocked >>> Click the
“X” beside the Username

Monitoring and
Evaluation
The primary means of evaluating and monitoring
Snapchat are Views and Retention Rate. To view the
statistics for each Story and Snap, swipe right to the
Story display screen. The GoAbroad Story is listed at
the top of the screen with the date and time the Story
was uploaded. Click the three vertical dots to expand
menu.
This purple eye is the
number of users who
viewed the story.
This will display for all Snaps in the Story
so you can see where viewership
dropped off and the percentage that
stayed through to the end (Retention
Rate).

Record data into the Snapchat
Tracking and Content Calendar
ü  The total number of Snaps uploaded to the
Story
ü  The viewership peak: Highest number of views
ü  The viewership low: Lowest number of views
ü  The average viewership will be calculated
within the spreadsheet
ü  The Retention Rate: Calculate by dividing the
views on the last Snap by the views on the first
Snap
ü  The number of Screenshots taken: Indicated
with a green arrow and number
ü  Any additional notes you feel should be
included
***Don’t forget! The Story will expire
24 hours after uploading. If you have
not collected the viewership data
before then, it will be lost forever. Try
to collect this data as close to 24
hours as you can for the most
accurate information.***

AdditionalResources
Adding Friends
There are several options to add friends (and how
friends can find GoAbroad)
²  Take a Snap of another user’s Snapcode. This is
similar to a QR code that identifies unique accounts.
Confirm the friendship and the user is automatically
added to your friend list.
²  Select the Ghost icon to display profile options >>>
Add Friends. You now have the option to add by
Username, from your Address Book, by Snapcode, or
Nearby.
²  Share Username allows you to directly copy the
Username to a text message, email, or
connected social media platform.
²  To add by Username, you must know the exact
Username of the friend to search.
²  To add by Snapcode, take a screenshot or photo
of a Snapcode using your regular camera. You
will be directed to your photo gallery >>> select
that screenshot/photo
²  To add by nearby, be next to the user while they
have add nearby open

Helpful Links and Light Reading
https://support.snapchat.com/en-US
https://www.thrillist.com/tech/nation/11-tips-to-make-good-snapchat-stories
http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/
http://www.socialmediatoday.com/social-networks/snapchat-essentials-curious-newbies
https://www.youtube.com/watch?v=nm1RfWn0tQ8
https://later.com/blog/how-to-make-a-snapchat-story/

Sample Storyboard
Photo to Open
the story and
draw the
a0en1on of
the user.
Make this fun
and engaging
Introduce full
topic and
outline of the
story
4-5 Snaps of
videos and
pictures to tell
your Story
Don’t forget
anima1ons,
s1ckers, and text
while you move
through content
Begin to close
the story and
thank the
viewers
Remind them
what they
learned or saw
in the Story
Ask them to
share the
Snapchat
account with
their friends
Tell them to tag
their travel
photos and
videos with
#GoAbroadSnap

Sample Snaps

Snapchat is a highly creative platform
that rewards spontaneous, off-the-cuff
content. This is your chance to give our
audience an inside look at
GoAbroad.com, let them see the world,
and inspire the viewers to engage in
meaningful travel.
In wanderlust we trust

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