Sponsored Listings: A Definitive Guide
- 1. SPONSORED LISTINGS 101 HOW THE INNOVATIVE AD UNIT CAN DRIVE NEW REVENUE STREAMS
- 2. WHAT ARE SPONSORED LISTINGS?
- 3. SPONSORED LISTINGS: Promoted organic listings - usually shown as the user is browsing or searching a site/app Also known as “promoted listings”, “sponsored products”, and“product listing ads”
- 4. Sponsored listings enable you to drive incremental revenue by turning your sellers, vendors, and users into advertisers
- 5. They’re often added to the same portal used for managing organic listings - with simple forms that make it easy to opt-in
- 6. v Vendors and brands you work with pay to have their product listing promoted, and the click goes to the on-site product page SPONSORED LISTINGS EXAMPLES: BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS
- 7. v Sellers can pay to have their listings highlighted, driving more visibility SPONSORED LISTINGS EXAMPLES: BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS
- 8. v BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS Businesses pay for their listing to be promoted, based on the user’s location, search, and browsing behavior SPONSORED LISTINGS EXAMPLES:
- 9. v Any brand with listings/categories/ search results can benefit from sponsored listings SPONSORED LISTINGS EXAMPLES: BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS
- 10. YOU CAN PUT SPONSORED LISTINGS ANYWHERE SEARCH RESULTSCATEGORY PAGES
- 11. PUT SPONSORED LISTINGS ANYWHERE HOMEPAGE CAROUSELS AD PRODUCT PAGES AD
- 13. Replacing a non-paid organic listing with a paid one instantly adds a new revenue stream PRO #1: INCREMENTAL REVENUE
- 14. Not only do buyers often see positive ROI and can scale, but many have extra promotion budget that now goes to you PRO #2: VENDORS/ SELLERS LOVE IT -Josh Hudner, Software Engineer at Chairish “Building our sponsored listing program was easy and fast with Adzerk - and our sellers love it. Additionally, the paid listings usually sell 2-3 times faster.”
- 15. PRO #3: HIGH CPMS NO ADS REPLACE LISTING WITH PROGRAMMATIC ADS SPONSORED LISTINGS - ADZERK AVERAGE SPONSORED LISTINGS - TOP 10% ADZERK CLIENTS $0 CPMS $0.35 - $1.00 $3 - $6 $175 - $200
- 16. PRO #4: GREAT USER EXPERIENCE PAGE-SLOWING, OBTRUSIVE BANNER ADS OR FAST SERVER-SIDE ADS THAT MIRROR ORGANIC CONTENT
- 17. PRO #5: KEEPS USERS ON YOUR SITE Click keeps user on site - helping drive more conversions, unlike off-site programmatic ads
- 18. SPONSORED LISTINGS - SELF SERVE
- 19. Self-serve interfaces can be built into your vendor/seller portal - making it easy for users to opt-in and give you new revenue
- 20. ADD IT AS A TAB TO YOUR DASHBOARD Enables users to manage campaigns and get reporting by themselves - minimizing work for you
- 21. AND INCREASE ADOPTION WITH EASY SET-UP FORMS
- 22. HOW ADZERK CAN HELP
- 23. Adzerk provides APIs for building a fully customized sponsored listings platform in weeks ABOUT ADZERK
- 24. REQUEST Pass decision data via RESTful API RESPONSE Adzerk responds in JSON with decision data APIS GIVE YOU ACCESS TO: • Ad Decision Engine • Flexible pricing options: Offer pricing based on CPC, CPMs, and more • Ad Pacing and eCPM Algorithms • Custom Event Tracking: Likes, Shares, Comments, etc • Custom Targeting: Search, Demographic, Interest, Contextual, Behavioral, Geo, Platform, Device, etc • 1st-Party Data Management Platform USE ADZERK’S APIS TO POWER YOUR SPONSORED LISTINGS PLATFORM SERVER-TO-SERVER (NO PAGE-SLOWING JAVASCRIPT) Adzerk is also 100% GDPR compliant
- 25. FEATURES • Create Interest Segments based on a user’s past behavior • Demographic Targeting using data users have given you • Frequency Cap even across devices Server-side, cookie-less DMP for storing targeting data Adzerk cross references userDB before showing sponsored listing ACCESS TO YOUR OWN DMP TO PERSONALIZE THE AD EXPERIENCE
- 26. 20 40 60 From scratch Using Adzerk’s APIs BUILD A SPONSORED LISTINGS PLATFORM IN WEEKS, NOT YEARS Number of months to build platform 3 Engineers 1 Full-Time Engineer
- 27. 18x AND IT PAYS FOR ITSELF Monthly revenue ROI over Adzerk platform fee #1 - Niche eCommerce marketplace 80x Monthly revenue ROI over Adzerk platform fee #2 - Unicorn business finder website ADZERK EXAMPLES
- 28. TRUSTED BY INNOVATIVE BRANDS LIKE “We didn’t have to build a platform from scratch because of Adzerk’s APIs. Their tools solved our problem well.” — Andrew Kuklewicz, CTO at PRX
- 29. LEARN MORE ADZERK Adzerk provides a suite of APIs for building your own sponsored listings platform in weeks, not years. Reach out to adzerk.com/ contact for more info. DURHAM, NC 501 Washington Street Durham, NC 27701 SAN FRANCISCO, CA 156 2nd Street San Francisco, CA 94105