This document discusses strategies for communicating effectively with various stakeholders as a school librarian. It identifies the main stakeholder groups as students, teachers, administrators, and parents. For each group, it suggests priorities to focus the message on, such as student growth and creativity for students and teachers. It then provides examples of communication tools and strategies for each stakeholder, such as using social media, video, and infographics in tailored ways. The overall message is to keep communications concise, focused on stakeholder priorities, and develop a consistent brand across the tools and platforms used.