The Basics of Using Facebook for Business
Download as PPTX, PDF0 likes270 views
Facebook is a popular social media platform with over 500 million active users. Businesses can create Facebook pages to promote their brand and interact with customers. The document provides tips on using profiles, pages, tabs, links, and advertising on Facebook. It stresses the importance of engaging with customers, being helpful and grammatically correct in posts, and focusing on building relationships through social media.
The Basics of Using Facebook for Business
- 1. The Basics of Using Facebook to Promote Your Business
- 2. some facebook factsOver 500 million active users, HALF log on every day61% of users are over 3562% earn at least $60,000Second most popular website in U.S.People have Profiles; Businesses have Pages
- 3. commonly used tools2011 Social Media Marketing Industry ReportSocial Media Examiner
- 4. benefits2011 Social Media Marketing Industry ReportSocial Media Examiner
- 5. profile
- 6. page
- 8. examples
- 9. advertisingCan promote website or Facebook pages, events, applications and groupsDaily budgetScheduleTarget audience Location DemographicsLikes and interestsConnections
- 10. exampleDemographics Over 18 years old, within 25 miles of Denver, NOT fan of my Page$10 daily budget404,229 impressions75 clicks throughs$1.31 cost per click$98.61 spent
- 11. tips & techniquesBe a resource AND ask questions
- 12. 70/30 rule
- 13. Don’t be one-dimensionaltips & techniquesDon’t let people forget you
- 14. Grammar, spelling and punctuation DO count!
- 15. Be responsive AND say Thank You!tips & techniquesDo not ever lie, swear, tell bad jokes and so on
- 16. Do not ever post something you don’t want “someone” else to seeit’s all about…Relationships,Relationships,Relationships!
Editor's Notes
- #8: Add tabs to personalize your pageSearch in FB for apps or look on other pages to see what they useTo change tab name, go to Edit Info, Apps, Edit SettingsCan have “more” tabs – rearrange to have those you want show. Wall and Info cannot be moved.