Using Social Networking to Promote Your Business
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This document discusses using social networking to promote a business. It outlines the major social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform it describes the target demographics and some key statistics about user behavior. It also provides tips for setting goals and measuring results when developing a social media marketing plan. Business owners are encouraged to be active on multiple sites to build relationships and take advantage of free advertising opportunities.
Using Social Networking to Promote Your Business
- 1. Using Social Networking to Promote Your Business
- 2. what is social networking?Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
- 5. who is online?62% are25-54years old
- 6. planPlan THEN actIncorporate into existing marketing effortsDefine goals and objectives Target market Action to take Budget Resources
- 7. planMeasure results Goals Costs ROIRevise
- 9. tips & techniquesDon’t be one-dimensional
- 10. Be a resource AND ask questions
- 11. 90/10 rule
- 12. Don’t let people forget you
- 13. Be responsive AND say Thank You!
- 14. Grammar, spelling and punctuation DO count!
- 15. Do not ever lie, swear, tell bad jokes and so on
- 16. Do not ever post something you don’t want “someone” else to seestrategy
- 17. focus!blog
- 18. facebookOver 500 million active users, HALF log on every day61% of users are over 3562% earn at least $60,000Second most popular website in U.S.People have Profiles; Businesses have Pages
- 19. profile
- 20. page
- 21. examples
- 22. examples
- 23. advertisingCan promote website or Facebook pages, events, applications and groupsDaily budgetScheduleTarget audience Location DemographicsLikes and interestsConnections
- 24. linkedinOver 85 million members 71% are over 35 years old69% earn at least $60,00048% have attended college37th largest website in U.S.
- 25. profile
- 26. connections
- 27. company page
- 28. groups
- 29. answers
- 30. advertisingAs low as $10 per dayTarget audienceGeographyIndustryJob function
- 31. twitterOver 175 million registered usersOver 100 million tweets sent every day30% of users earn over $100,00024% are 35-4949% have some college education
- 32. page
- 33. youtubeOver 2 billion videos watched every day36% are 18-34 years old29% earn over $100,00013% have attended graduate school4th largest website in the U.S.“90% of Internet traffic will be video by 2012” (Nielsen)
- 34. channel
- 36. bloggingAlmost 150 million blogs25% of bloggers are 25-34 years old29% are 35-44 years old21% are 45-54 years old50% post 1-3 times a week67% of bloggers are men
- 37. example
- 38. but I don’t have time!
- 39. time management
- 40. why?Word of mouth onsteroids!!
- 41. tell people!
- 42. it’s all about…
- 43. final thought…