Using Social Networking to Promote Your Business 2011
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This document discusses using social networking to promote businesses. It outlines the major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provides tips on setting goals and measuring results when developing a social media marketing plan. Key advice includes focusing on building relationships, being helpful and engaging your audience through questions and responses. The overall message is that social media is about connecting with people and promoting through word-of-mouth.
Using Social Networking to Promote Your Business 2011
- 1. Using Social Networking to Promote Your Business
- 2. what is social networking?Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
- 5. who is online?62% are25-54years old
- 6. benefits2011 Social Media Marketing Industry ReportSocial Media Examiner
- 7. planPlan THEN actIncorporate into existing marketing effortsDefine goals and objectives Target market Action to take Budget Resources
- 8. planMeasure results Goals Costs ROIRevise
- 10. tips & techniquesBe a resource AND ask questions
- 11. 70/30 rule
- 12. Don’t be one-dimensionaltips & techniquesDon’t let people forget you
- 13. Grammar, spelling and punctuation DO count!
- 14. Be responsive AND say Thank You!tips & techniquesDo not ever lie, swear, tell bad jokes and so on
- 15. Do not ever post something you don’t want “someone” else to seestrategy
- 16. focus!blog
- 17. commonly used tools2011 Social Media Marketing Industry ReportSocial Media Examiner
- 18. facebookOver 500 million active users, HALF log on every day61% of users are over 3562% earn at least $60,000Second most popular website in U.S.People have Profiles; Businesses have Pages
- 19. profile
- 20. page
- 22. examples
- 23. advertisingCan promote website or Facebook pages, events, applications and groupsDaily budgetScheduleTarget audience Location DemographicsLikes and interestsConnections
- 24. exampleDemographicsOver 18 years old, within 25 miles of Denver, NOT fan of my Page$10 daily budget404,229 impressions75 clicks throughs$1.31 cost per click$98.61 spent
- 25. twitterOver 200 million registered usersOver 140 million tweets sent every day30% of users earn over $100,00024% are 35-4949% have some college education
- 26. page
- 27. linkedinOver 100 million members 71% are over 35 years old69% earn at least $60,00048% have attended college37th largest website in U.S.
- 28. profile
- 29. connections
- 30. company page
- 31. groups
- 32. answers
- 33. advertisingAs low as $10 per dayTarget audienceGeographyIndustryJob function
- 34. bloggingAt least 150 million blogs25% of bloggers are 25-34 years old29% are 35-44 years old21% are 45-54 years old50% post 1-3 times a week67% of bloggers are men
- 35. example
- 36. youtubeOver 2 billion videos watched every day36% are 18-34 years old29% earn over $100,00013% have attended graduate school4th largest website in the U.S.“90% of Internet traffic will be video by 2012” (Nielsen)
- 37. channel
- 39. but I don’t have time!
- 40. time management
- 41. why?Word of mouth onsteroids!!
- 42. tell people!
- 43. it’s all about…
- 44. final thought…
Editor's Notes
- #20: Add tabs to personalize your pageSearch in FB for apps or look on other pages to see what they useTo change tab name, go to Edit Info, Apps, Edit SettingsCan have “more” tabs – rearrange to have those you want show. Wall and Info cannot be moved.