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The Programmable Car
Brian Mulloy
@landlessness
Apigee
@apigee
Apps, APIs, Data and Ecosystems
groups.google.com/group/api-craft
groups.google.com/group/app-craft
youtube.com/apigee
slideshare.net/apigee
@landlessness
@apigee
http://www.entertainmentearth.com/prodinfo.asp?number=RC452#.UZuueCuAewQ
http://bentley.umich.edu/research/guides/automotive/images/gmlineworkers.jpg
http://techcrunch.com/2010/05/22/an-insiders-look-at-fords-virtual-reality-design-tools/
http://techcrunch.com/2010/05/22/an-insiders-look-at-fords-virtual-reality-design-tools/
The Programmable Car - Apps, APIs, Data and Ecosystems
http://www.examiner.com/slideshow/chevrolet-to-show-spark-ev-at-la-auto-show-first-pure-electric-for-gm
The amount of software in the average vehicle
has grown exponentially — a typical new car has
about 100 million lines of code — with the
advent of sophisticated, cloud-connected
infotainment systems. Software has become a
competitive advantage as vital to General Motors
or Toyota as it is to Apple or Google.
“
Doug Newcomb
“The Next Big OS War Is in Your Dashboard”
Wired, December 3rd, 2012
http://idealab.talkingpointsmemo.com/2013/01/toyota-test-driving-autonomous-vehicles-in-michigan.php
For developers who have been making apps for
smartphones…
http://afterdarkmusings.blogspot.com/2013/02/why-samsung-galaxy-siv-release-is-good.html
…and open source hardware…
http://scoolbell.wordpress.com/2012/10/30/how-arduino-is-open-sourcing-imagination/
…the car is a dream platform.
http://www.netcarshow.com/bmw/2013-4-series_coupe_concept/
Three programmable car scenarios:
1. Smartphone App within the Car
2. Smartphone App without the Car
3. Head Unit App
Smartphone App within the Car
Example: using the car’s display and controls to
play music on the developer’s smartphone app.
Bluetooth
Head Unit Smartphone
App
Ford AppLink provides Android and iOS SDKs for
developers.
For Android, the developer adds Ford’s .jar files to
the app project.
For iOS, the developer imports Ford’s XCode
project files and links them to the app’s project.
public void onOnButtonPress(OnButtonPress notification) {
if(notification.getButtonName() == OK) {
_audioDetails.startAudioPlayer();
}
}
Android
Ford AppLink SDK Examples
- (void) onOnButtonPress:(FMOnButtonPress*) notification {
if (notification.buttonName == [FMButtonName OK]) {
[audioController startMusic];
}
}
iOS
Smartphone App without the Car
Example: start the car parked at the airport
parking lot while the user is at baggage claim.
Car Company
Data Center
Smartphone
App
WebWeb
Car
HTTP API
Proprietary
SMS
MQTT
GM provides a simple web API for developers.
The developer registers at GM’s developer portal
and requests an access token.
HTTP & OAuth 2.0
GM Remote API
POST /api/v1/account/vehicles/{vin}/commands/start
Authorization: Bearer 490699ea3c903790c600f82042f27947
Head Unit App
Head Unit
App
App Developer’s
Mobile Backend
Web
HTTP API
GM provides an HTML5 and JavaScript internet
apps framework and emulator for developers.
The developer submits a developer agreement,
downloads the SDK, builds the app and submits it
to the GM AppShop.
gm.system.getSpeed();
gm.info.getRadioInfo(success, failure);
gm.comm.webServiceRequest(success, failure, options);
JavaScript
GM In-Vehicle JavaScript API
The progress is tangible.
What are the risks?
The Programmable Car - Apps, APIs, Data and Ecosystems
Traditional software platforms must account for
two key vectors:
Features
Security
Three-legged auth helped us a bunch.
The car as platform must add an important third
vector:
Physical safety
http://redtri.com/seattle/forget-the-sunscreen-a-cool-indoor-sand-oasis-for-seattle-kids/
There’s another inherent issue.
Car: $30,303
Washing Machine: $1,012
Smartphone: $200
Car: 10 years
Washing machine: 10 years
Smartphone: 21 months
There is a frequency mismatch between consumer
electronics and automobiles.
And then there’s culture.
App
User
Platform
Company
APIApp
App
Store
App
Developer
Customer Car
Company
Tiers of
Suppliers
CarCar
Dealer
Customer Car
Company
Tiers of
Suppliers
CarCar
Dealer
Car
APIsApp
App
Developer
?
The Programmable Car - Apps, APIs, Data and Ecosystems
Customer
Car
Company
Tiers of
Suppliers
Car
Car
APIs
App
App
Developer
Car
Dealer
Tinkering
Mechanical
Engineering
Electrical
Engineering
Consumer
Electronics
Software
Platforms
FordBenz Kettering Galvin Musk
APIs make cars a software platform, not just a
hardware platform. That is where the high
velocity innovation is going to happen.
Running a platform is like running a small
town. A lot of it is about governance and
policies -- very little is about the tech. The
most valuable platforms provide a large
audience + user acquisition or unique data.
Cars have the potential to offer both.
Ryan Sarver @rsarver
Director, Twi er API & Pla orm
Cranbrook ’98
“
Ryan Sarver
Product/BD, Platform Team
Twitter
Running a developer platform is difficult.
It’s about winning the hearts and minds of app
developers.
The Programmable Car - Apps, APIs, Data and Ecosystems
Minds: Vehicles Sold in Q1 2013
Tesla GM
4,900 2,360,000
Hearts: ZOMG Tesla has an API!
Except they don’t.
A developer reverse-engineered the API used by
Tesla’s apps.
Which is exactly what happens when you when
the heart of a developer.
What is Apigee’s role in the programmable world?
OEM Data Center
Web
Smartphone
within the Car
Smartphone
without the CarHead Unit
Developer Channel
App
Developer
MAx MAx MAx
API Gateway App ServicesAPI Analytics
Bluetooth
http://bentley.umich.edu/research/guides/automotive/images/gmlineworkers.jpg
The Programmable Car - Apps, APIs, Data and Ecosystems
The car is a compelling component of the internet of things.
Questions?
THANK YOU
Subscribe to API webinars at:
youtube.com/apigee
THANK YOU
Questions and ideas to:
groups.google.com/group/api-craft
THANK YOU
Contact me at:
Brian Mulloy
@landlessness
brian@apigee.com
@apigee

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The Programmable Car - Apps, APIs, Data and Ecosystems

Editor's Notes

  • #2: Creative Commons Attribution-Share Alike 3.0 United States License
  • #10: Designed with virtual reality software
  • #11: Designed with virtual reality software
  • #12: Manufactured by Roboticists
  • #13: electric powertrains
  • #14: Paraphrase auto engineer who said, “we stopped driving our cars years ago. Today we make gestures with our hands and feet and the software determines the appropriate action”
  • #16: Anecdote: conversation between a military roboticist and a vehicle manufacturer: blown away by lower costs and higher quality
  • #18: Anecdote: conversation between a military roboticist and a vehicle manufacturer: blown away by lower costs and higher quality
  • #20: Anecdote: conversation between a military roboticist and a vehicle manufacturer: blown away by lower costs and higher quality
  • #22: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #23: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #24: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #25: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #27: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #28: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #29: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #30: Handles as part of query string parameters in the header
  • #31: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #32: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #34: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #35: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #36: Handles as part of query string parameters in the header
  • #37: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #39: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #40: We follow the “pragmatic REST” philosophy .Currently most of our internal services are all SOAP based and we sometimes do spend cycles RESTifying them and externalize.There is a push to ensure that internal services are designed with REST principles so they can be exposed externally with minimal effort, unlocking their value faster.
  • #41: Handles as part of query string parameters in the header
  • #42: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #43: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #44: The CNN moment
  • #45: If metadata is requested, we can return it as part of the response header or modify the response body as needed by the client.
  • #46: If metadata is requested, we can return it as part of the response header or modify the response body as needed by the client.
  • #47: If metadata is requested, we can return it as part of the response header or modify the response body as needed by the client.
  • #48: If metadata is requested, we can return it as part of the response header or modify the response body as needed by the client.
  • #49: If metadata is requested, we can return it as part of the response header or modify the response body as needed by the client.
  • #50: If metadata is requested, we can return it as part of the response header or modify the response body as needed by the client.
  • #52: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #53: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #54: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #55: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #56: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #57: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #58: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #59: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #60: harman / kardon - http://www2.mercedes-benz.co.uk/content/unitedkingdom/mpc/mpc_unitedkingdom_website/en/home_mpc/passengercars/home/new_cars/models/s-class/_w221/facts_/overview/telematics.0006.htmlbose - http://blog.donwheaton.com/2013/04/15/2013-buick-encore-premium-awd-review/bang & olufsen - http://www.seriouswheels.com/2009/a/2009-Audi-Q7-Bang-Olufsen-4-1280x960.htm
  • #61: Opportunity: Monetize Dell services, solutions, capabilities through API Tool for Dell to open our portfolio of solutions to our customersBuild on success and expand API services to generate revenueEnable high ROI programsStarted as an innovation center incubation project to explore the best possible options to connect partners and customers with valuable Dell internal services.
  • #63: The ones that have generated the most discussion are those around defining service levels and throttling limits. We have found that it is an ever changing definition, getting refined with over time with new API and associated clients. We need to adapt the service levels to the needs of our clients and the constraints of our internal services, which has been a challenging, but a nice intellectual exercise.The other is around versioning and how do we manage communication around internal service version changes and how it affects clients usign our API’s