Top Tips for Optimising your Facebook Page
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The document provides 6 tips for optimizing a Facebook page from Mel Andrews, Head of Digital Media at the RSPCA. The tips are: 1) Treat Facebook as a community, not just a channel. 2) Define what success looks like for your organization. 3) Get ready for the new Facebook Timeline format. 4) Think beyond just your Facebook page and look at how fans engage across other platforms. 5) Understand your different types of fans. 6) Have a risk management plan to deal with potential issues on your page.
Top Tips for Optimising your Facebook Page
- 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
- 2. Six tips for optimising your Facebook page @mel_RSPCA Mel Andrews, Head of Digital Media, RSPCA
- 3. #1: It is not a channel, it’s a community
- 4. #1: It is not a channel
- 5. #2: Define what success looks like for you Image source http://www.flickr.com/photos/nchoz/243216008/
- 6. #2: Define what success looks like for you
- 7. • Insert screen grab of rspca report
- 8. #3: Get ready for Timeline
- 9. Cover image 851x315 px Tabs move to here – Fill in your choose your ‘About’ top 3 + section photos (Max 12 tabs) Change the name and Will image used automatically on your go live on 30th tabs/apps March
- 10. ‘Pin’ a post to the top of your page for up to 7 days
- 11. ‘Star’ a post to span both columns
- 12. Manage You and your page your fans from the can send admin panel direct messages Watch www.learnfacebookpages.co m
- 13. #4: Think beyond your page Image source : http://www.flickr.com/photos/dustpuppy/5176123328/
- 14. #4: Think beyond your page
- 15. #5: Understand your fans • Wall of fans
- 16. #5: Understand your fans
- 17. #6: Have a risk management plan Image Source: www.flickr.com/photos/jhf/2535449690/
- 18. #6: Have a risk management plan
- 19. Six tips for optimising your Facebook page