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Trends in
   Knowledge
  Management
Carla O’Dell, CEO
Cindy Hubert, Executive Director of
Delivery Services
SIKM 19 February 2013
                                      #KM
Agenda
   1. Three
                                                  3. Promising
Transformative                     2. KM trends
                                                  Development
    Forces




©2013 APQC. ALL RIGHTS RESERVED.        2
APQC’s Work in KM
    1995- 1st global conference on KM
    Annual KM conference – 18 years
    30 major research consortia
    Worked with over 500 organizations
    Huge collection of best practices, tools, cases, and
     presentations in APQC’s Member Knowledge Base


©2013 APQC. ALL RIGHTS RESERVED.   3
Example of APQC’s Membership




               Premier Inc.




©2013 APQC. ALL RIGHTS RESERVED.   4
2012 Americas MAKE Award
                                   Congratulations to 8th time MAKE
                                   Award Winner APQC and to all the
                                   2012 Americas Most Admired
                                   Knowledge Enterprises award winners
                          Amazon.com                  Fluor
                          Apple                       Google
                          APQC                        IBM *
                          ConocoPhillips *            Microsoft *
                          Ecopetrol *                 Schincariol

©2013 APQC. ALL RIGHTS RESERVED.                5
1. Three Transformative Forces




                                     Social
  Consumerization                                Age of
                                   Media Goes
                 of IT                          Analytics
                                    to Work



©2013 APQC. ALL RIGHTS RESERVED.       6
2. It Takes Three Years
to Make a Trend



                                       #KM
©2013 APQC. ALL RIGHTS RESERVED.   7
2. KM TRENDS
A.       Desire grows to embed KM in the flow of work
B.       KM’s technology portfolio expand
         1.        SharePoint dominates as a standard KM platform,
                   but the KM portfolio grows
         2.        Enterprise social networking and microblogging find
                   some homes
         3.        Personalization of search results is goal
         4.        Mobile access: KM needs an app for that
C.       Using analytics to tie results to KM




     ©2013 APQC. ALL RIGHTS RESERVED.           8
A. Embedding KM in the Flow of
              Work




©2013 APQC. ALL RIGHTS RESERVED.   9
Above the Flow                           In the Flow

•KM Program: governance,                 •Build sharing and capture into
strategy, design, implementation         work flow
and measurement                          •Build learning cycles into
•Asking experts to evaluate every        projects and processes
best practice                            •Observe and analyze behavior
•Asking users to stop and rank,          •Capture dialogue
rate or share
                                         •Create an enterprise wide
                                         approach




©2013 APQC. ALL RIGHTS RESERVED.    10
B. KM’s Technology Portfolio
Poll: Does your organization use
SharePoint as its KM repository?

                No, 35%




                                                Yes, 65%




                                        N=129


©2013 APQC. ALL RIGHTS RESERVED.   11
Mobile Devices




      80% of the world’s
       population has a cell
       phone subscription
                                      “Smartphones and Tablets Drive
      The Weather Channel
       gets more traffic from          7 Percent of U.S. Digital Traffic”
       phones and tablets             “IPads Outstrip iPhones in
       than it does from the           Internet Traffic”
       desktop.                       Tablets account for 40% of
(Digiday http://t.co/2ch3ZYOI)
                                       Internet access in Brazil.
                                   (Comscore April 2012)
©2013 APQC. ALL RIGHTS RESERVED.       12
Mobile Technology
  Billions of people communicate, socialize and trade in real time using
  one handheld device from anywhere in the world.




                            Source: PMI Global Dynamics of Innovation and Program Management

                                                                                               13
3. Promising Development:
Using Analytics to Tie KM to
Business Results
•   Predictive (Knowledge) analytics emerges out of
    business and social analytics
•   KM maturity tied to results
Knowledge AnalyticsSM




©2013 APQC. ALL RIGHTS RESERVED.   15
Tying Knowledge Sharing Behaviors to
Business Results
In the Flow




 ©2013 APQC. ALL RIGHTS RESERVED.   16
Tying Knowledge Sharing Behaviors to
Business Results (cont’d)




©2013 APQC. ALL RIGHTS RESERVED.   17
Higher Knowledge Management Maturity =
    2x Better Financial Performance*

                                                                  Dynamic
                                                                  Knowledge


                                                            Leveraged
                                                            Knowledge


                                                   Applied
                                                   Knowledge

                                           Ad Hoc
                                           Knowledge

         APQC’s Levels of Knowledge Management Maturity™

©2013 APQC. ALL RIGHTS RESERVED.    18
                                         * 2010 Research: Yokell, M.R.
Does KM Maturity Matter to Customers?
“To what degree do your internal KM capabilities
matter* to your customers/stakeholders?”

 Not a factor in their deliberations                     12%


                                   A small factor              26%


      A moderately important factor                            24%


                             A significant factor               29%

                   A very significant factor
                                                     8%               N=116


                                   0%      20%    40%    60%      80%    100%
*“matter” = affect their purchasing or funding
decisions of your products and services        Percentage of responses

©2013 APQC. ALL RIGHTS RESERVED.                    19
Does KM Maturity Matter to Customers? SIKM
“To what degree do your internal KM capabilities
matter* to your customers/stakeholders?”




                                                           n= 14




*“matter” = affect their purchasing or funding decisions
of your products and services

©2013 APQC. ALL RIGHTS RESERVED.             20
Conference Logistics                                                                     Keynotes
May 2–3 at The Houstonian Hotel, Club & Spa

Theme
Using KM to Boost Creativity, Innovation, & Competitiveness
As organizations race to stay on the leading edge, leaders are looking to translate
new tools into better products and services, smarter decisions, and happier               Dr. Carla O'Dell
                                                                                            CEO, APQC
customers. Explore the knowledge and knowledge processes organizations are
using to boost creativity, innovation, and competitiveness.

Breakout Session Speakers
Accenture, APQC, Aspen Technology, Conoco Phillips, Deloitte Touche, Ernst &
Young, ExxonMobil, Kraft Food Groups, Marathon Oil, Nalco, Northrop                       David Eagleman
Grumman, Petrobras SA, Pfizer Global Supply, Unisys, Vale                             Renowned Neuroscientist
                                                                                         and International
                                                                                         Bestselling Author
Workshops Logistics
April 29–May 1 at APQC’s Headquarters & The Houstonian Hotel, Club & Spa

Workshops Offered
•   Knowledge Management Strategy (Apr 29)                                                Charles Duhigg
•   Knowledge Elicitation: An Approach to Retain Valuable Knowledge (Apr 30–May 1)       Bestselling Author
•   Communities of Practice: KM’s Killer App (Apr 30)
•   Measuring the Impact of Knowledge Management (Apr 30)
•   Knowledge Mapping (May 1)
•   Change Marketing: A Different Way to View Change (May 1)

                 Visit www.apqc.org/kmconf13 for full conference details.              Matthew Heim, Ph.D.
                                                                                      Independent Innovation
                                                                                        and Strategy Advisor
Your Turn: Discussion and Q&A
                                           Predictions
                                          and Promising
                                          Developments

                                   KM: What’s
                                    Trending?


                 Transformative
                     Forces


©2013 APQC. ALL RIGHTS RESERVED.           22
©2013 APQC. ALL RIGHTS RESERVED.   23

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Trends in knowledge management

  • 1. Trends in Knowledge Management Carla O’Dell, CEO Cindy Hubert, Executive Director of Delivery Services SIKM 19 February 2013 #KM
  • 2. Agenda 1. Three 3. Promising Transformative 2. KM trends Development Forces ©2013 APQC. ALL RIGHTS RESERVED. 2
  • 3. APQC’s Work in KM  1995- 1st global conference on KM  Annual KM conference – 18 years  30 major research consortia  Worked with over 500 organizations  Huge collection of best practices, tools, cases, and presentations in APQC’s Member Knowledge Base ©2013 APQC. ALL RIGHTS RESERVED. 3
  • 4. Example of APQC’s Membership Premier Inc. ©2013 APQC. ALL RIGHTS RESERVED. 4
  • 5. 2012 Americas MAKE Award Congratulations to 8th time MAKE Award Winner APQC and to all the 2012 Americas Most Admired Knowledge Enterprises award winners  Amazon.com  Fluor  Apple  Google  APQC  IBM *  ConocoPhillips *  Microsoft *  Ecopetrol *  Schincariol ©2013 APQC. ALL RIGHTS RESERVED. 5
  • 6. 1. Three Transformative Forces Social Consumerization Age of Media Goes of IT Analytics to Work ©2013 APQC. ALL RIGHTS RESERVED. 6
  • 7. 2. It Takes Three Years to Make a Trend #KM ©2013 APQC. ALL RIGHTS RESERVED. 7
  • 8. 2. KM TRENDS A. Desire grows to embed KM in the flow of work B. KM’s technology portfolio expand 1. SharePoint dominates as a standard KM platform, but the KM portfolio grows 2. Enterprise social networking and microblogging find some homes 3. Personalization of search results is goal 4. Mobile access: KM needs an app for that C. Using analytics to tie results to KM ©2013 APQC. ALL RIGHTS RESERVED. 8
  • 9. A. Embedding KM in the Flow of Work ©2013 APQC. ALL RIGHTS RESERVED. 9
  • 10. Above the Flow In the Flow •KM Program: governance, •Build sharing and capture into strategy, design, implementation work flow and measurement •Build learning cycles into •Asking experts to evaluate every projects and processes best practice •Observe and analyze behavior •Asking users to stop and rank, •Capture dialogue rate or share •Create an enterprise wide approach ©2013 APQC. ALL RIGHTS RESERVED. 10
  • 11. B. KM’s Technology Portfolio Poll: Does your organization use SharePoint as its KM repository? No, 35% Yes, 65% N=129 ©2013 APQC. ALL RIGHTS RESERVED. 11
  • 12. Mobile Devices  80% of the world’s population has a cell phone subscription  “Smartphones and Tablets Drive  The Weather Channel gets more traffic from 7 Percent of U.S. Digital Traffic” phones and tablets  “IPads Outstrip iPhones in than it does from the Internet Traffic” desktop.  Tablets account for 40% of (Digiday http://t.co/2ch3ZYOI) Internet access in Brazil. (Comscore April 2012) ©2013 APQC. ALL RIGHTS RESERVED. 12
  • 13. Mobile Technology Billions of people communicate, socialize and trade in real time using one handheld device from anywhere in the world. Source: PMI Global Dynamics of Innovation and Program Management 13
  • 14. 3. Promising Development: Using Analytics to Tie KM to Business Results • Predictive (Knowledge) analytics emerges out of business and social analytics • KM maturity tied to results
  • 15. Knowledge AnalyticsSM ©2013 APQC. ALL RIGHTS RESERVED. 15
  • 16. Tying Knowledge Sharing Behaviors to Business Results In the Flow ©2013 APQC. ALL RIGHTS RESERVED. 16
  • 17. Tying Knowledge Sharing Behaviors to Business Results (cont’d) ©2013 APQC. ALL RIGHTS RESERVED. 17
  • 18. Higher Knowledge Management Maturity = 2x Better Financial Performance* Dynamic Knowledge Leveraged Knowledge Applied Knowledge Ad Hoc Knowledge APQC’s Levels of Knowledge Management Maturity™ ©2013 APQC. ALL RIGHTS RESERVED. 18 * 2010 Research: Yokell, M.R.
  • 19. Does KM Maturity Matter to Customers? “To what degree do your internal KM capabilities matter* to your customers/stakeholders?” Not a factor in their deliberations 12% A small factor 26% A moderately important factor 24% A significant factor 29% A very significant factor 8% N=116 0% 20% 40% 60% 80% 100% *“matter” = affect their purchasing or funding decisions of your products and services Percentage of responses ©2013 APQC. ALL RIGHTS RESERVED. 19
  • 20. Does KM Maturity Matter to Customers? SIKM “To what degree do your internal KM capabilities matter* to your customers/stakeholders?” n= 14 *“matter” = affect their purchasing or funding decisions of your products and services ©2013 APQC. ALL RIGHTS RESERVED. 20
  • 21. Conference Logistics Keynotes May 2–3 at The Houstonian Hotel, Club & Spa Theme Using KM to Boost Creativity, Innovation, & Competitiveness As organizations race to stay on the leading edge, leaders are looking to translate new tools into better products and services, smarter decisions, and happier Dr. Carla O'Dell CEO, APQC customers. Explore the knowledge and knowledge processes organizations are using to boost creativity, innovation, and competitiveness. Breakout Session Speakers Accenture, APQC, Aspen Technology, Conoco Phillips, Deloitte Touche, Ernst & Young, ExxonMobil, Kraft Food Groups, Marathon Oil, Nalco, Northrop David Eagleman Grumman, Petrobras SA, Pfizer Global Supply, Unisys, Vale Renowned Neuroscientist and International Bestselling Author Workshops Logistics April 29–May 1 at APQC’s Headquarters & The Houstonian Hotel, Club & Spa Workshops Offered • Knowledge Management Strategy (Apr 29) Charles Duhigg • Knowledge Elicitation: An Approach to Retain Valuable Knowledge (Apr 30–May 1) Bestselling Author • Communities of Practice: KM’s Killer App (Apr 30) • Measuring the Impact of Knowledge Management (Apr 30) • Knowledge Mapping (May 1) • Change Marketing: A Different Way to View Change (May 1) Visit www.apqc.org/kmconf13 for full conference details. Matthew Heim, Ph.D. Independent Innovation and Strategy Advisor
  • 22. Your Turn: Discussion and Q&A Predictions and Promising Developments KM: What’s Trending? Transformative Forces ©2013 APQC. ALL RIGHTS RESERVED. 22
  • 23. ©2013 APQC. ALL RIGHTS RESERVED. 23

Editor's Notes

  • #3: The power of threes: like cycles of improvement or the impact of “fun“ activities. The ones that are deeper, more meaningful and based on substance – their power and stature grows over time.
  • #7: On a ship and see the passing scene. But if you don’t look more closely, you might miss an opportunity.Today is just a glimpse but the opportunity is to see how these trends can keep your KM relevant and constantly improving.
  • #8: It takes three years to make a trend (see: Rogers Adoption of Innovation Curve)Year 1: an intriguing idea emerges, gets some buzzYear 2: promising approach– a few organizations are trying itYear 3: has gone mainstream. Many organizations implementing or seriously considering. The power of threes: like cycles of improvement or the impact of “fun“ activities. The ones that are deeper, more meaningful and based on substance – their power and stature grows over time.
  • #9: 3 and to understand the flow of knowledge process
  • #10: Nudge instead of force – make it easier for people to do what you want them to.Three ways to nudge in KM Put it in the flow of workMake career progression a pay offHave something for all levels of people at all stages of their career. – across the employee life cycle.
  • #11: The Big IdeaKM: above the flow and in the flowThe biggest enduring barriers in KM areGetting senior management attention and fundingGetting people to participate and advocateWorking in the flow overcomes those problems.At IBM if you want best practices, you will find them through your knowledge sharing communities and networksAt MITRE, you have to fill out a time sheet, and you find it on the KM portal.At Fluor or ConocoPhillips, if you want the best engineering knowledge, you have to participate in communities. Are you doing KM or are you doing the business of collaborative knowledge work?Above the flow is critical to enable in the flowAsking people to step out of the flow of their work is resource intensive – requires branding, Persuasion, business case, demonstrated results. It is easier to build with their flow in mind? That’s why APQC advocates design teams made of people who do the work.
  • #15: Using analytics to tie KM to business resultsPredictive (Knowledge) analytics emerges out of business and social analyticsKM maturity tied to resultsVisualization and imagery growing as a way to portray informationWhat else?
  • #16: It all starts with big data – you have got to have a lot of it – not as much as Target, but moRe than a dozen. As people participate in KS activities – whether on line or face to face– if you begin to track it you can begin to correlate with measures your organization cares about. It requires a mashup of data from KM and process.Examples of sensemakingAmazon and Netflix recommendation systems, predictive analytics LIKE Target and have a slide for sentiment analysis (could transform HR surveying)When you click on a web page, Before the site even loads, 10 ad and marketing agencies/departments have profiled you or found your (nameless) profile and are tracking you to target ads to you. over 24 hours dozens can be tracking you.Payoff to you is targeted content. In exchange, the tradeoff is that you let them have insights about how to enticSmarter analytics—uses more advanced statistics to do Predictive analytics: defined as understanding patterns of behavior that will allow you to predict with grater accuracy what your “custoemrs” will do next.e you. It also leads to predictive analytics – what will people want or do next – digitally?
  • #17: 2 min1 quarter of data – Q1 Fy11 (Oct – Dec)1st chart - As the number of CoP participants increases, the percentage of defects that escape upstream in the process decreases. Positive correlation.2nd chart – As the number of articles related to Mbe increased in Epedia knowledge base, the percentage of defects that escape upstream in the process decreases. Positive correlation.Moving up in the assessment we need to start focusing on measures.Still trying to prove the correlation is “real” – still very anectodal, too many variables.
  • #20: For those who voted 3-5, ask them to raise their hands or say why in the chat feature.Respond via twitter -
  • #21: For those who voted 3-5, ask them to raise their hands or say why in the chat feature.Respond via twitter -