Triviala is a developer and publisher known for its interactive social trivia games and has evolved to include a live quiz show named 'Triviala Live' that allows players to participate via smartphones or PCs in real time. The platform supports free and pay-to-play models, claiming to be the first social TV show where players can engage directly while watching. With rapid user growth and significant data capture, Triviala aims to integrate advertising and sponsorship opportunities within its gaming ecosystem.