Tutorial 4 - Ali
- 1. COMM 202Tutorial 4: Resumes & Personal Branding LAPTOPS & PHONES AWAY! NAME TENTS OUT! t21+ T28
- 3. Course Timeline Skills matrix due Friday! week 6 week 10week 7 week 9week 8 • tutorial: resumes / cover letters • due: skills matrix final submission (6 success stories, 2 failure stories) • tutorial: resume & cover letter peer review • due: 2 copies of resume draft & cover letter draft & job posting • tutorial: LinkedIn / networking • due: LinkedIn due before class • tutorial: event networking / informational interviews • Due: cover letter & resume due Tuesday, March 7th @ 2:00PM • networking event on March 9th reading break
- 7. Activity • Take 2 min to write down 4-5 words that describe you – Have them be related to your skills, personality, etc. THINK LIKE THIS: IF YOU HAD JUST 30 SECONDS TO DESCRIBE WHO YOU ARE.. WHAT WOULD YOU SAY?
- 9. The application process Cover Email Resume & Cover Letter interview Get Hired!
- 10. Resume vs. Cover Letter
- 11. Resume is about you Cover Letter is about them!
- 13. Elements of a resume profile education work & volunteer experience personal formatting branding
- 14. Formatting Be consistent Font size, font style, spacing, bullet points, alignment, punctuation, date & abbreviation format, hyphens vs dashes First impression Pick a colour scheme (if you don’t want black-and-white, which is also fine) and use white space wisely; be concise with your resume page count Third person Always speak in third person and maintain a professional tone; no slang or personal pronouns (he, she, we, I) Proofread No grammar mistakes, typos, spelling errors - proofread then proofread again
- 15. Header • Name is preferred name with (given name) in brackets • Phone and address are included • Linkedin URL is personalized
- 16. Profile/Key Competencies What is it? No more than 4 line summary of what to expect in your resume Key questions: • Does it match the job posting (multiple references)? • Does it provide a clear, convincing link to the rest of the resume (i.E. Is there PROOF elsewhere in the document?) What to include? • Strengths, past experiences, interests, languages, technical skills
- 17. Another example
- 18. Education What is it? Summary of your schooling journey Key questions: • Is there any ambiguity with respect to the info provided? • Does it match the job description?
- 19. Education What to include? • Degree (write it out fully) and specialization • GPA –score/%/letter grade, indicating the school scale • No laundry lists of courses: only specific, relevant courses • Key/relevant projects and awards: write in accomplishment statement form • Don’t include high school stuff unless you’re still in first year!
- 20. Work Experience What is it? Collection of relevant experiences – the real meat Key questions: • Are experiences achievement based? • Do numbers clearly quantify achievements where appropriate? • Do statements have accomplishment, proof, transferrable skills, and scope of action? • Does language indicate familiarity with industry/company? Does it match the job description?
- 21. Work experience What to include? • Reverse chronological order by end date • You can include explanation sentences of companies/experiences if necessary • Written in third person • Keep it to one sentence (2 lines is best) • Accomplishment statements as bullet points
- 22. RATS STATEMENTS
- 23. STAR to RATS… From STAR stories to RATS statements Employers don’t want to read your story on your resume, they want to read your accomplishments
- 25. Start with an accomplishment verb ATTAINED EXCEEDED ELIMINATED INCREASED DECREASED MAXIMIZED MINIMIZED REDUCED SAVED SURPASSED IMPROVED CREATED GENERATED ENHANCED OPTIMIZED ESTABLISHED
- 26. Results Qualitative • ***Be descriptive • Positive feedback • Promotion/increase in responsibilities • Implementation • Awards Quantitative • How much? • How many? • Numbers / percentages
- 27. ACtion DO YOUR RESULTS MATCH UP WITH YOUR ACTIONS? ARE THOSE SKILLS RELEVANT TO THE JOB? WHAT SKILLS DID YOU SEE?
- 28. Situation & task WHAT WAS THE CHALLENGE? PAINT THE SETTING (WHO, WHAT, WHERE?) DESCRIBE THE CONTEXT
- 29. Duty-based vs. accomplishment (RATS) Duty-based Responsible for contacting corporate clients and organizing a tournament Accomplishment VS.
- 30. Duty-based vs. accomplishment (RATS) Duty-based Responsible for contacting corporate clients and organizing a tournament Accomplishment VS. this is a job description!
- 31. Duty-based vs. accomplishment (RATS) Duty-based Responsible for contacting corporate clients and organizing a tournament VS. this is a job description! Accomplishment Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
- 32. RATS Statement example achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience RESULT
- 33. RATS Statement example achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience ACTION + TASK
- 34. RATS Statement example achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience SITUATION
- 35. One more example Results Actions Task/situation Led varsity volleyball team to the pacwest BC provincial championship gold medal by exemplifying camaraderie and teamwork in both practices and high-pressure games
- 37. Interests ARE YOU CATERING TO YOUR AUDIENCE? GOAL: SHOWCASE PERSONALITY & DIFFERENTIATE YOURSELF! HOW DO YOU WANT TO BE REMEMBERED?
- 38. Interests What is it? A chance to showcase your personality & stand out Key questions: • Do the interests show personality? Are they specific? Are they relevant to the job (not always necessary)? • Do they differentiate the candidate? Are they memorable? What to include? • Side interests & hobbies • Cool personal experiences • Be fun, specific, and stay appropriate *Note for the candidate: be able to speak about these interests extensively!
- 39. interests
- 40. branding Does this reflect your personal brand? If the employer were to describe you based on your resume or cover letter would they perceive you the way you want to be perceived? Does this align with your employer’s brand? Investment banks will look for different personal brands from advertising agencies. Are you tailoring the best and most applicable parts of yourself to the company?
- 41. Tips to help you get that “A”
- 42. TIP #1
- 43. TIP #2
- 44. TIP #3
- 45. HOW TO GET AN ‘A’ • Ask friends for feedback! • Sign-up and show up to Office Hours! • Work on your cover letter everyday for 20 minutes!
- 46. Some admin stuff… • Turnitin registration: • T21 CLASS ID: 14562161 • T28 CLASS ID: 14562172 • Password for both is: comm202 • Family day holiday: • Make up classes: same time wednesday • Or any other tutorial that week
- 47. One last thing
- 48. Action items 1. Skills Matrix due Feb 10th @ 11:59PM on TURNITIN 2. SIGN UP FOR OFFICE HOURS 3. Resume & cover letter draft due next tutorial…bring 2 copies + job posting 4. Have an awesome week