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COMM 202
tutorial 1: intro & LinkedIn
T24 & T25
Yuwei Wei
agenda
• who am I? why am I here?
• course expectations
• action items
• LinkedIn
who am I?
my strengths
• achiever
• empathy
• harmony
• developer
• responsibility
my saboteurs
• stickler
• pleaser
• hyper-achiever
• hyper-rational
• hyper-vigilant
Yuwei 202 tutorial 1
PRE-
UBC
Year 1 Year 2 Year 3 Year 4 Year 5
Yuwei 202 tutorial 1
what else?
• Accounting Recruit, Consulting Recruit
• Mentorship Programs (BMMP, SCMP)
• Case Competitions
• Instruments (piano)
• TV (Grey’s Anatomy, Criminal Minds)
• Sports (football, soccer, ultimate frisbee)
• Mentorship
• Board games (Taboo, Catan)
• Sushi
• Dogs
why am I here?
Logo VS. Brand
one on ones
• Sign up for a 10-minute chat with me:
https://docs.google.com/spreadsheets/d/1fL9bflKELagKx
XVPsC42Wnx6ZzLIuTnWzc0tNeiIEkg/edit#gid=0
• Chat about:
• COMM 202 (What are you excited about? What are you nervous
about?)
• Your career goals? Or goals for this semester?
• Anything we have in common or you’re interested in!
student advisory committee
• email comm202@sauder.ubc.ca by Friday, January
20th @ 11:59pm with a brief intro of yourself and an
explanation of why you would be an excellent SAC
Member including your tutorial section, TA Name and the
subject line: 202 SAC Application.
contact me!
Yuwei Wei
comm202.3@sauder.ubc.ca
include your tutorial section
General/Administrative Questions
COMM202@sauder.ubc.ca
Office Hours
sign up on COOL. search “202”. find date and RSVP.
Questions?
course expectations
treat this course like a…
a safe place to practice
professionalism
10% of your grade!
Be present
Contribute and
spark
conversation
In class/email
etiquette
Come punctual
and prepared!
No technology
class prep assignments
• Each tutorial you will prepare one assignment
• Each assignment is worth ~2% for a total of 15%
in the course
• Assignments will be collected in the first 5 minutes
of class. All assignments handed in late will
receive a grade of zero!
LinkedIn Profiles
Yuwei 202 tutorial 1
LinkedIn versus resume
• LinkedIn is social!
o be personable, speak in first person, show your personality (conversational)
o more flexibility & creativity
• LinkedIn is all about you!
o your profile is tailored to your professional brand more so than to a company
o include broader experiences, projects, skills, and interests in a variety of formats
o written documents are formal, company-specific, direct ask and intention
before we start
turn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed your
Profile?”
customizing your URL
2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing
personality!
key elements
of a profile
professional-looking headshot
• reasonably close-up
(from the shoulders
up)
• high quality, good
lighting, looks like
you!
headline
• it is your 120
character hook
• should be about what
you do
• be memorable and
enticing people to
look at your profile
headline
headline
headline
summary
• 2,000 characters to summarize your background and future goals
summary elements
showcase personality &
brand
think cover email…
make it conversation
leverage your hook –
grab their attention
background = skills +
accomplishment
short, easy to read
sentences
expand on your headline
summary
summary: what to write about
education
what you’re about:
personal work style,
character traits
awesome facts about
yourself or
accomplishments
additional portfolio links
or platforms
finish with call to
action: invitation to
connect, contact
information
any other suggestions?
summary
professional experience
include all roles in reverse
chronological order
use accomplishment
statements
show examples of your
work i.e. videos, awards,
presentations
be concise! get to the point
resume to LinkedIn
other components
• experiences
o try not to copy-paste from your resume
o talk about the challenges you faced and a couple key wins
o prove your accomplishments by showing examples of your work (i.e. video projects,
presentations, photography…)
• education
o join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components
• projects
o list academic or extra-curricular projects as you see fit
• skills
o searchable, so aim for brand-specific not generic
• influencers
o follow your idols! Helps others to see who inspires you
action items
• Sign up for one on one meetings!
• Interview Stream due Sunday, Jan. 22
– Instructions on Course Blog
• Next week: Lecture
Puppy of the week!

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Yuwei 202 tutorial 1

  • 1. COMM 202 tutorial 1: intro & LinkedIn T24 & T25 Yuwei Wei
  • 2. agenda • who am I? why am I here? • course expectations • action items • LinkedIn
  • 4. my strengths • achiever • empathy • harmony • developer • responsibility
  • 5. my saboteurs • stickler • pleaser • hyper-achiever • hyper-rational • hyper-vigilant
  • 7. PRE- UBC Year 1 Year 2 Year 3 Year 4 Year 5
  • 9. what else? • Accounting Recruit, Consulting Recruit • Mentorship Programs (BMMP, SCMP) • Case Competitions • Instruments (piano) • TV (Grey’s Anatomy, Criminal Minds) • Sports (football, soccer, ultimate frisbee) • Mentorship • Board games (Taboo, Catan) • Sushi • Dogs
  • 10. why am I here?
  • 12. one on ones • Sign up for a 10-minute chat with me: https://docs.google.com/spreadsheets/d/1fL9bflKELagKx XVPsC42Wnx6ZzLIuTnWzc0tNeiIEkg/edit#gid=0 • Chat about: • COMM 202 (What are you excited about? What are you nervous about?) • Your career goals? Or goals for this semester? • Anything we have in common or you’re interested in!
  • 13. student advisory committee • email comm202@sauder.ubc.ca by Friday, January 20th @ 11:59pm with a brief intro of yourself and an explanation of why you would be an excellent SAC Member including your tutorial section, TA Name and the subject line: 202 SAC Application.
  • 14. contact me! Yuwei Wei comm202.3@sauder.ubc.ca include your tutorial section General/Administrative Questions COMM202@sauder.ubc.ca Office Hours sign up on COOL. search “202”. find date and RSVP. Questions?
  • 16. treat this course like a… a safe place to practice
  • 17. professionalism 10% of your grade! Be present Contribute and spark conversation In class/email etiquette Come punctual and prepared! No technology
  • 18. class prep assignments • Each tutorial you will prepare one assignment • Each assignment is worth ~2% for a total of 15% in the course • Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!
  • 21. LinkedIn versus resume • LinkedIn is social! o be personable, speak in first person, show your personality (conversational) o more flexibility & creativity • LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a company o include broader experiences, projects, skills, and interests in a variety of formats o written documents are formal, company-specific, direct ask and intention
  • 22. before we start turn off “Notify your network” when making many small changes don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you • after too many IDK’s, LinkedIn will ban them from the network found on the right side of your profile under “Who’s Viewed your Profile?”
  • 24. 2. Attention Grabbing Headline 1. Professional Headshot 3. Complete Experiences 4. Connections, Contact Info, Customized URL 5. Interesting summary showcasing personality! key elements of a profile
  • 25. professional-looking headshot • reasonably close-up (from the shoulders up) • high quality, good lighting, looks like you!
  • 26. headline • it is your 120 character hook • should be about what you do • be memorable and enticing people to look at your profile
  • 30. summary • 2,000 characters to summarize your background and future goals
  • 31. summary elements showcase personality & brand think cover email… make it conversation leverage your hook – grab their attention background = skills + accomplishment short, easy to read sentences expand on your headline
  • 33. summary: what to write about education what you’re about: personal work style, character traits awesome facts about yourself or accomplishments additional portfolio links or platforms finish with call to action: invitation to connect, contact information any other suggestions?
  • 35. professional experience include all roles in reverse chronological order use accomplishment statements show examples of your work i.e. videos, awards, presentations be concise! get to the point
  • 37. other components • experiences o try not to copy-paste from your resume o talk about the challenges you faced and a couple key wins o prove your accomplishments by showing examples of your work (i.e. video projects, presentations, photography…) • education o join UBC and Sauder (AND the alumni communities!) • honours/awards
  • 38. other components • projects o list academic or extra-curricular projects as you see fit • skills o searchable, so aim for brand-specific not generic • influencers o follow your idols! Helps others to see who inspires you
  • 39. action items • Sign up for one on one meetings! • Interview Stream due Sunday, Jan. 22 – Instructions on Course Blog • Next week: Lecture Puppy of the week!