Twitter: Next
Steps
School of Environmental
and Biological Sciences
October 22, 2013
Andy Campbell - @ac_andycampbell
SEBS ITS - @SEBS_ITS
Getting Started with Twitter

What Is Twitter?
• twit·ter /ˈ
twitər/
– Verb - (of a bird) Give a call consisting of repeated light tremulous
sounds.
– Noun - A series of short, high-pitched calls or sounds.
– Synonyms verb: chirp - tweet - chirrup - chatter – warble
noun: chirp - tweet - chirrup - warble – chatter

• Twitter (twitter.com)
–
–
–
–

Information network made up of 140-character posts called Tweets
Social (friends/connections) Media (news/information)
Personal Learning Network
Networking, Marketing, Information Exchange

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Why Twitter?

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Terminology & Culture
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Tweet – a post of up to 140 characters
Followers – accounts that follow you publicly
Following – accounts that you follow publicly
Handle – your Twitter Username (@ac_andycampbell)
#Hashtag – an index/keyword feature using the # symbol
Trending – the most popular topics being discussed
RT – Retweet, like an email forward
MT – Modified Tweet, forward with modifications
DM – Direct Message, private message
@Reply – to respond to a Tweet
Favorite – to mark a Tweet as a favorite
Mentions/Interactions – list of activity for interaction with your account
Lists – a means to organize information & accounts
Search – powerful tool to locate information in Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Information Overload

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Engagement is Key
•
•
•
•
•
•
•
•

Send a tweet
Follow some accounts
Reply to messages, ask questions, favorite items, retweet
Search for hashtags & keywords, add them to your tweets or
use them to discover new accounts, new conversations
Look for scheduled, topical chats – great way to engage with
others and learn the community norms
The line between professional & personal lives blurring
Safety & security
Be yourself

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Compose a Tweet

Start Here

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Our first Tweets!

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Engagement & Interactions

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Reply Retweet using RT

Basic Retweet

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

#Hashtags & Keywords
•
•
•
•
•

Search for information via # Hashtag or keyword
Tag Your Tweets with Hashtags
Helpful to organize, analyze & collect data
Anything goes #icanmakeupanythingiwanthere
Create unique hashtags for events,
presentations, etc.- search for them first to avoid
cross-conversations
• Include Hashtags on promotional materials to
get people talking & searching
SEBS ITS - @SEBS_ITS
Getting Started with Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Using Lists in Twitter

• Lists help organize & filter information
• You can add Twitter accounts to multiple
lists
• Don’t need to follow the account to add to
a lists
• Lists can be Public or Private
• Make your personal news/information
network
SEBS ITS - @SEBS_ITS
Getting Started with Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Change Your Search Mindest

• Twitter vs. Google
• Real-Time Information
• Valid vs. Invalid Sources
• Trending Topics
• Use Your Lists
SEBS ITS - @SEBS_ITS
Getting Started with Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

SEBS ITS - @SEBS_ITS
Getting Started with Twitter
Why the 140 Limit: http://www.mediabistro.com/alltwitter/twitter-basics-why-140-charactersand-how-to-write-more_b1124
Twitter Glossary: https://support.twitter.com/articles/166337-the-twitter-glossary
25 Tips to Tweet Like a Pro: http://list25.com/25-twitter-tips-to-help-you-tweet-like-a-pro/
Twitter for Beginners: http://mashable.com/2012/06/05/twitter-for-beginners/
Visual Guide for Beginners: http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
Top 10 Tips for Beginners: http://www.pcmag.com/article2/0,2817,2341095,00.asp
Twitter 101: http://socialmediatoday.com/justin-wilson/1252026/twitter-101-beginners-guide
Beginners Guide: http://readwrite.com/2012/01/09/a-beginners-guide-to-twitter
Hashtags: http://www.hashtags.org/
Proper Use of Hashtags Rant: http://socialmediatoday.com/node/1613406
Hashtags Guide: http://www.makeuseof.com/tag/clueless-everything-you-need-to-knowabout-twitter-hashtags/

SEBS ITS: https://twitter.com/SEBS_ITS
Andy Campbell: https://twitter.com/AC_AndyCampbell
Getting Started with Twitter: http://www.slideshare.net/ac_andycampbell/getting-started-withtwitter-26557442
SEBS & NJAES Social Media Channels: http://execdeanagriculture.rutgers.edu/community/
Rutgers Guide to Social Media: http://ur.rutgers.edu/web-ecommunications/using-socialmedia

SEBS ITS - @SEBS_ITS
Getting Started with Twitter

Thank you!
SEBS ITS - @SEBS_ITS

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Twitter Next Steps

  • 1. Twitter: Next Steps School of Environmental and Biological Sciences October 22, 2013 Andy Campbell - @ac_andycampbell SEBS ITS - @SEBS_ITS
  • 2. Getting Started with Twitter What Is Twitter? • twit·ter /ˈ twitər/ – Verb - (of a bird) Give a call consisting of repeated light tremulous sounds. – Noun - A series of short, high-pitched calls or sounds. – Synonyms verb: chirp - tweet - chirrup - chatter – warble noun: chirp - tweet - chirrup - warble – chatter • Twitter (twitter.com) – – – – Information network made up of 140-character posts called Tweets Social (friends/connections) Media (news/information) Personal Learning Network Networking, Marketing, Information Exchange SEBS ITS - @SEBS_ITS
  • 3. Getting Started with Twitter Why Twitter? SEBS ITS - @SEBS_ITS
  • 4. Getting Started with Twitter Terminology & Culture • • • • • • • • • • • • • • Tweet – a post of up to 140 characters Followers – accounts that follow you publicly Following – accounts that you follow publicly Handle – your Twitter Username (@ac_andycampbell) #Hashtag – an index/keyword feature using the # symbol Trending – the most popular topics being discussed RT – Retweet, like an email forward MT – Modified Tweet, forward with modifications DM – Direct Message, private message @Reply – to respond to a Tweet Favorite – to mark a Tweet as a favorite Mentions/Interactions – list of activity for interaction with your account Lists – a means to organize information & accounts Search – powerful tool to locate information in Twitter SEBS ITS - @SEBS_ITS
  • 5. Getting Started with Twitter Information Overload SEBS ITS - @SEBS_ITS
  • 6. Getting Started with Twitter Engagement is Key • • • • • • • • Send a tweet Follow some accounts Reply to messages, ask questions, favorite items, retweet Search for hashtags & keywords, add them to your tweets or use them to discover new accounts, new conversations Look for scheduled, topical chats – great way to engage with others and learn the community norms The line between professional & personal lives blurring Safety & security Be yourself SEBS ITS - @SEBS_ITS
  • 7. Getting Started with Twitter Compose a Tweet Start Here SEBS ITS - @SEBS_ITS
  • 8. Getting Started with Twitter Our first Tweets! SEBS ITS - @SEBS_ITS
  • 9. Getting Started with Twitter Engagement & Interactions SEBS ITS - @SEBS_ITS
  • 10. Getting Started with Twitter Reply Retweet using RT Basic Retweet SEBS ITS - @SEBS_ITS
  • 11. Getting Started with Twitter SEBS ITS - @SEBS_ITS
  • 12. Getting Started with Twitter #Hashtags & Keywords • • • • • Search for information via # Hashtag or keyword Tag Your Tweets with Hashtags Helpful to organize, analyze & collect data Anything goes #icanmakeupanythingiwanthere Create unique hashtags for events, presentations, etc.- search for them first to avoid cross-conversations • Include Hashtags on promotional materials to get people talking & searching SEBS ITS - @SEBS_ITS
  • 13. Getting Started with Twitter SEBS ITS - @SEBS_ITS
  • 14. Getting Started with Twitter Using Lists in Twitter • Lists help organize & filter information • You can add Twitter accounts to multiple lists • Don’t need to follow the account to add to a lists • Lists can be Public or Private • Make your personal news/information network SEBS ITS - @SEBS_ITS
  • 15. Getting Started with Twitter SEBS ITS - @SEBS_ITS
  • 16. Getting Started with Twitter SEBS ITS - @SEBS_ITS
  • 17. Getting Started with Twitter Change Your Search Mindest • Twitter vs. Google • Real-Time Information • Valid vs. Invalid Sources • Trending Topics • Use Your Lists SEBS ITS - @SEBS_ITS
  • 18. Getting Started with Twitter SEBS ITS - @SEBS_ITS
  • 19. Getting Started with Twitter SEBS ITS - @SEBS_ITS
  • 20. Getting Started with Twitter Why the 140 Limit: http://www.mediabistro.com/alltwitter/twitter-basics-why-140-charactersand-how-to-write-more_b1124 Twitter Glossary: https://support.twitter.com/articles/166337-the-twitter-glossary 25 Tips to Tweet Like a Pro: http://list25.com/25-twitter-tips-to-help-you-tweet-like-a-pro/ Twitter for Beginners: http://mashable.com/2012/06/05/twitter-for-beginners/ Visual Guide for Beginners: http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/ Top 10 Tips for Beginners: http://www.pcmag.com/article2/0,2817,2341095,00.asp Twitter 101: http://socialmediatoday.com/justin-wilson/1252026/twitter-101-beginners-guide Beginners Guide: http://readwrite.com/2012/01/09/a-beginners-guide-to-twitter Hashtags: http://www.hashtags.org/ Proper Use of Hashtags Rant: http://socialmediatoday.com/node/1613406 Hashtags Guide: http://www.makeuseof.com/tag/clueless-everything-you-need-to-knowabout-twitter-hashtags/ SEBS ITS: https://twitter.com/SEBS_ITS Andy Campbell: https://twitter.com/AC_AndyCampbell Getting Started with Twitter: http://www.slideshare.net/ac_andycampbell/getting-started-withtwitter-26557442 SEBS & NJAES Social Media Channels: http://execdeanagriculture.rutgers.edu/community/ Rutgers Guide to Social Media: http://ur.rutgers.edu/web-ecommunications/using-socialmedia SEBS ITS - @SEBS_ITS
  • 21. Getting Started with Twitter Thank you! SEBS ITS - @SEBS_ITS