User Experience
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The document discusses user experience (UX) integration, focusing on the balance between user needs, content, and business goals through user-centered design and information architecture. It outlines methodologies including stakeholder interviews and usability testing, and provides examples of projects that enhance the experience for complex customer segments. Key success factors for effective UX are highlighted, emphasizing the alignment of user needs with business objectives and intuitive navigation.
User Experience
- 2. © Copyright 2012 Axis Technology, LLC User Experience - About Orients system design to the needs and expectations of the users Balances the needs of the end users with the goals of the business and the context in which the application is being built A user-centered design that focuses on enabling users to easily find information and perform tasks Navigation and content categorization are presented in a way that fits the users’ thought process, creating a compelling user experience that allows users to intuitively find information and perform tasks. 2 Our methodology is built around an Information Architecture approach that optimally seeks to balance the integration of: Users, Content, and Business Context
- 3. © Copyright 2012 Axis Technology, LLC User Experience - Approach 3 Information Architecture Interaction Design Visual Design Interaction Modeling Functionality Matrix Interviews Requirements Personas Scenarios User Needs Matrix Mental Model Taxonomies Sitemap Wireframes Page Flows Visual Design Interaction Model Usability Testing Functional Specification DesignDefine Inspect TransferOptimize (Context, users, content)
- 4. © Copyright 2012 Axis Technology, LLC User Experience - Approach 4 Projects typically involve a core set of activities: • Identify business goals • Stakeholder and user Interviews • Data/Content Analysis • Organization and Design • Usability Testing • Conduct user interviews/analysis • Establish requirements
- 5. © Copyright 2012 Axis Technology, LLC User Experience - Expertise 5 • Private Wealth division of a large Bank - When it comes to providing financial information to ultra-high net-worth investors and family offices, the number of people consuming the data is significant. These investors have multiple third party advisors, a staff dedicated to the administration of their wealth, position advisors, tax preparers, estate lawyers and more. Each group needs their investor’s data for a different purpose, and each needs it in a different way. Our client partnered with Axis to help define needs of the Family Office segment, and build an online service offering to meet the information demands of all of the parties involved. The Axis User Experience team developed a new approach that put the needs of a complex financial customer in the spotlight and allowed family offices improved efficiencies. By streamlining their existing processes and aiding with the dissemination of information to third party advisors, family office staffers have more time to focus on their strategic goals: growing family wealth and meeting the family members’ financial needs. • Startup focusing on rights management - Our client had a unique proposition – to give content authors online the ability to build their reputation and make money through reuse of their content. The company needed an application that would give their users the tools they needed to manage content licensing across their sources – from blogs to photo albums, podcasts to Web video – all targeted toward a user community that demands excellence, and thrives on rich Web experiences. The client’s service needed to be sensitive to the changing needs and trends of a diverse and demanding audience. Axis designed an application that embodies the client’s value proposition – a solid core of license management at the center of a dynamic and evolving world of online content reuse and community involvement. With a flexible information architecture and ideas for the future, our client was ready to take user generated content to the next stage in its evolution.
- 6. © Copyright 2012 Axis Technology, LLC User Experience - Drivers Key Success Factors • Target user groups/types and their respective needs • Relationships between users and the business – How a site facilitates this relationship – Why a user will return to the site • Tactical and strategic considerations 6 Successful User Experience Alignment of user needs with the goals of the business An understanding of who the primary users are and their goals Ability to categorize and group information, data and tasks Techniques and processes for navigating and searching through information Allow users to intuitively find information and perform tasks Business drivers, goals, and objectives Navigation and content categorization presented in a way that fits the users’ thought process
- 7. © Copyright 2012 Axis Technology, LLC www.AxisTechnologyLLC.com 70 Federal Street Boston, MA 02110 (857) 445-0110 7