URBACT Summer University 2013 - Labs - Open Innovation - Session 1
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The document outlines the structure and objectives of the URBACT Lab 1 session, focusing on stakeholder engagement and problem definition in urban contexts. It includes introductions to facilitators, a framework for action planning, and the importance of stakeholder participation in urban planning processes. Participants will work in groups to develop proposals, culminating in a 'Dragons' Den' presentation where the best ideas are evaluated.
URBACT Summer University 2013 - Labs - Open Innovation - Session 1
- 1. URBACT LAB 1 SESSION 1 Getting started
- 2. WELCOME TO THE LAB! 2URBACT LAB 1 SESSION 1
- 3. GETTING TO KNOW YOU URBACT LAB 1 SESSION 1 3
- 4. INTRODUCTIONS • Lab Manager: Sally Kneeshaw ULSG Coordinators: Patrick van Geel Des Gardner Miguel Sousa Joao Pedro Rosa URBACT LAB 1 SESSION 1 4
- 5. LAB AND ULSG@WORK 4 LAB Sessions • conceptual framework, tools and techniques Each LAB followed by a ULSG@work session • 3 small groups working on the city case • Simulated ULSG • Trying out/applying the tools together • Deliverable (s) for each session • Building a portfolio towards a LAP • FINAL LAB Dragons Den for the 3 groups to present an action plan URBACT LAB 1 SESSION 1 5
- 6. URBACT LAB 1 SESSION 1 6 LAB Open Innovation USU
- 7. TOOLS FOR ACTION PLANNING URBACT LAB 1 SESSION 1 7
- 8. ACTION PLANNING MODEL URBACT LAB 1 SESSION 1 8 Problems Stakeholders Evidence Results Ideas Actions Resources Check Consultation Launch Problems Stakeholders Evidence Results Ideas Actions Resources Check Consultation Launch
- 9. THE DRAGONS’ DEN • Lab 5 Each of the 3 ULSG makes a presentation (pitch) to peer panel (Dragons’ Den), based on portfolio building towards LAP for Allium • Winning ULSG gets award in USU plenary URBACT LAB 1 SESSION 1 9
- 10. DRAGONS’ DEN CRITERIA FOR SUCCESS (SCORE EACH CRITERION FROM 1 TO 5) URBACT LAB 1 SESSION 1 10 Criteria 1. Coherence between problem, actions and results 2. Addressing the deputy mayor’s challenge 3. Feasibility 4. Integrated approach 5. Quality of presentation Total
- 11. RESOURCES • ULSG Facilitators support • Handouts and briefings • URBACT Local Support Group Toolkit • Student volunteers URBACT LAB 1 SESSION 1 11
- 12. LAB RULES URBACT LAB 1 SESSION 1 12
- 13. LAB RULES • Timekeeping • Listening • Mobile phones on silent • Avoid jargon • Participate URBACT LAB 1 SESSION 1 13
- 14. URBACT LAB 1 SESSION 1 14
- 15. LAB 1 • PART 1 - INTRODUCTION TO THE CASE STUDY • PART 2 -DEFINING THE PROBLEM • PART 3 –MAPPING STAKEHOLDERS • PART 4 – INTRODUCTION TO THE ULSG AT WORK SESSION URBACT LAB 1 SESSION 1 15
- 16. LAB 1 • PART 1 - INTRODUCTION TO THE CASE STUDY • PART 2 -DEFINING THE PROBLEM • PART 3 –MAPPING STAKEHOLDERS • PART 4 – INTRODUCTION TO THE ULSG AT WORK SESSION URBACT LAB 1 SESSION 1 16
- 17. CITY CASE OVERVIEW URBACT LAB 1 SESSION 1 17
- 18. QUIZ ON THE ALLIUM CITY CASE 1. Which industry sectors provided economic growth in the 1960s and 70s? 2. What developments have reduced the medieval town centre’s role as a gathering point? 3. What steps have been taken to address the issues in Allium’s northern suburb? 4. Specifically, where does the city’s money come from? 5. Where is Allium University campus located? 6. Where was Allium ranked in the 2012 National Innovation scoreboard? URBACT LAB 1 SESSION 1 18
- 19. QUIZ ON THE ALLIUM CITY CASE 1. Which industry sectors provided economic growth in the 1960s and 70s? 2. Metal and pharmaceutical 3. What developments have reduced the medieval town centre’s role as a gathering point? 4. Non commercial and housing space changing to commercial/tourist use 5. What steps have been taken to address the issues in Allium’s northern suburb? 6. Social programmes, (parenting, education, NGO activity) sports complex 7. Specifically, where does the city’s money come from? 8. 25% local tax (property 10% tourist 1E), national and EU funding. 9. Where is Allium University campus located? 10. 3km south of city centre 11. Where was Allium ranked in the 2012 National Innovation scoreboard? 12. Bottom third URBACT LAB 1 SESSION 1 19
- 20. THE DEPUTY MAYOR’S CHALLENGE OPEN INNOVATION FOR SUSTAINABILITY URBACT LAB 1 SESSION 1 20
- 21. THE DEPUTY MAYOR’S CHALLENGE 1 Involve actors in the Smart City Strategy 2 Take better advantage of the University 3 Chamber of Commerce ‘club’ needs fresh blood 4 Do more with less $ - citizen led ideas 5 Carbon targets: waste, recycling, energy efficiency 6 Better communication, less top down Sustainable networks for innovation URBACT LAB 1 SESSION 1 21
- 22. LAB 1 • PART 1 - INTRODUCTION TO THE CASE STUDY • PART 2 -DEFINING THE PROBLEM • PART 3 –MAPPING STAKEHOLDERS • PART 4 – INTRODUCTION TO THE ULSG AT WORK SESSION URBACT LAB 1 SESSION 1 22
- 23. ACTION PLANNING MODEL URBACT LAB 1 SESSION 1 23 Problems Stakeholders Evidence Results Ideas Actions Resources Check Consultation Launch Problems Stakeholders Evidence Results Ideas Actions Resources Check Consultation Launch
- 24. DEFINING PROBLEMS URBACT LAB 1 SESSION 1 24
- 25. URBACT LAB 1 SESSION 1 25 “If I had one hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
- 26. WHY DOES IT MATTER? • Most cities come into URBACT with a problem already defined… • Often, this is a broadly stated problem…defined by a particular stakeholder/s • As natural ‘fixers’ we often jump to solutions too quickly • Under scrutiny, the problem is often redefined – sometimes more specific, other times transformed • The process of defining and agreeing the problem fosters openness, transparency and a shared approach URBACT LAB 1 SESSION 1 26
- 27. URBACT LAB 1 SESSION 1 27 EFFECTS PROBLEM CAUSES
- 28. URBACT LAB 1 SESSION 1 28
- 29. URBACT LAB 1 SESSION 1 29
- 30. LAB 1 • PART 1 - INTRODUCTION TO THE CASE STUDY • PART 2 -DEFINING THE PROBLEM • PART 3 –MAPPING STAKEHOLDERS • PART 4 – INTRODUCTION TO THE ULSG AT WORK SESSION URBACT LAB 1 SESSION 1 30
- 31. ACTION PLANNING MODEL URBACT LAB 1 SESSION 1 31 Problems Stakeholders Evidence Results Ideas Actions Resources Check Consultation Launch Problems Stakeholders Evidence Results Ideas Actions Resources Check Consultation Launch
- 32. STAKEHOLDERS – WHO ARE THEY? URBACT LAB 1 SESSION 1 32
- 33. “Any individual, groups of people, institutions or firms that may have a significant interest in the success or failure of a project / plan (either as implementers, facilitators, beneficiaries or adversaries) are defined as ‘stakeholders’.” URBACT LAB 1 SESSION 1 33
- 34. CRITICAL FOR SUCCESS AND SUSTAINABILITY URBACT LAB 1 SESSION 1 34
- 35. STAKEHOLDERS ARE CRITICAL FOR SUCCESS AND SUSTAINABILITY • Improve content and planned results • Motivate engagement of those that will benefit from the actions • Cross check relevance and need for the actions • Create consensus, support and build relationships around planned actions • Higher chance of successful results • Reduce risks URBACT LAB 1 SESSION 1 35
- 36. WHY STAKEHOLDER PARTICIPATION? • More knowledge and information • Better suited to change processes • Co-creation brings about better quality results • Increases motivation • Ensures commitment for the implementation phase URBACT LAB 1 SESSION 1 36
- 37. ACHIEVING COMMITMENT Commitment is not an action you can make an agreement on! Commitment is a process everyone has to go through! + add a parallel path with the steps of planning URBACT LAB 1 SESSION 1 37 Participation •Involvement in reflection Insight •Background, alternatives, views Acceptance •Ownership, positive feelings Commitment
- 38. MAP AND KNOW YOUR STAKEHOLDERS • Identify - who are they? • Analyse– who is important, who is interested, who is not? Who has power and influence? • Engagement – what do the stakeholders want? What do you want? How can you help them deliver what you want? How can you shift their positions? URBACT LAB 1 SESSION 1 38
- 39. A GOOD STARTING POINT IS TO CONSIDER THE INDIVIDUALS AND ORGANISATIONS: • You want/expect to benefit; • Who complain that you’re not doing anything to resolve an issue; • Who have similar issues to address; • Who may already be rolling out a programme that may be working towards common goals; • Who may wish to fund or co-fund a project; • Who don’t know about what you are trying to achieve but who are quick to criticise; • Who may be adversely affected by your project; • The media. URBACT LAB 1 SESSION 1 39
- 40. ANALYSING AND PRIORITISING STAKEHOLDERS URBACT LAB 1 SESSION 1 40 High Importance / Low influence They require special attention if their interests are to be protected. High Importance / High Influence Develop good working relationships with these stakeholders to ensure support. Keep informed throughout the process they are unlikely to be the focus of the activity . Low importance / Low Influence These stakeholders may be ‘deal breakers’ and could constitute a serious risk. Low importance / High Influence Influence high Importance high low
- 41. SOCIAL NETWORK MAPPING • A way of grouping stakeholders around topics/interests • Shows relational ties URBACT LAB 1 SESSION 1 41
- 42. WORKING WITH STAKEHOLDERS • Be clear about what you are seeking to achieve; • Find out what makes key stakeholders tick; • Understand your impact on others; • Look for common ground; • Be flexible and adapt your approach for different audiences. URBACT LAB 1 SESSION 1 42
- 43. URBACT EXAMPLES URBACT LAB 1 SESSION 1 43
- 44. GETTING THE BEST OUT OF STAKEHOLDERS • Make sure a wide set of views and opinions can be expressed; • Create an inclusive and positive environment; • Ensure that everyone (Community) gets a voice in the most appropriate way; • Presentations, workshops, focus groups; traditional and social media can be used to encourage discussions and agreement at different stages. URBACT LAB 1 SESSION 1 44
- 45. KEY INGREDIENTS OF GOOD MEETINGS • Clear structure • Efficient use of time • All participants are active – all the time • People enjoy the meeting and are motivated • Leads to collective, structured views • Leads to visible results, commitment • People leave the meeting in good mood URBACT LAB 1 SESSION 1 45
- 46. LAB 1 • PART 1 - INTRODUCTION TO THE CASE STUDY • PART 2 -DEFINING THE PROBLEM • PART 3 –MAPPING STAKEHOLDERS • PART 4 – INTRODUCTION TO THE ULSG AT WORK SESSION URBACT LAB 1 SESSION 1 46
- 47. ULSG@WORK 1 • 1400hrs- After lunch meet your ULSG facilitator to head to your ULSG rooms; • Objective: to participate in some learning by doing exercises relating to problem definition and stakeholder analysis; • Tasks: to use a problem tree to define the core problems; to review stakeholders on the list and assess importance and influence using the carpet; • Tool: Blank poster for tree and Stakeholder analysis carpet; • Deliverables: Completed problem tree poster, Validated stakeholder list; • Report back to LAB2: tomorrow at 0930 • After ULSG: Masterclass, Talks and City Hall Reception URBACT LAB 1 SESSION 1 47
- 48. IMPROVING STAKEHOLDER ENGAGEMENT URBACT LAB 1 SESSION 1 48 Increase motivation Consider ways to increase their interest Connect to things they are interested in Actively engage Value as key stakeholders Invest time and effort here crucial to success Minimal effort but don’t invest inappropriate effort Keep informed Limited means to influence, keep informed but don’t invest inappropriate effort Keep interested Influence high Importance high low
- 49. URBACT LAB 1 SESSION 1 49