UVCFall15Class6.2
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This document provides an overview of semiotic analysis and key concepts in semiotics. It discusses Ferdinand de Saussure's concept of the sign as consisting of a signifier and signified. It also explains Charles Sanders Peirce's three types of signs: icons, which resemble what they signify; indexes, which are physically connected to what they signify; and symbols, which are socially constructed representations. The document uses several artworks as examples to illustrate how semiotic analysis can help determine different possible meanings that signs and images may communicate depending on their context.
UVCFall15Class6.2
- 1. Module 6.2 Semiotic Analysis A r t 1 0 0 U n d e r s t a n d i n g V i s u a l C u l t u r e
- 3. sign Sign=signifier + signified Signifier (discrete visual element) Signified (meaning)
- 4. signifiers on the left, and possible signifieds on the right. signifiers signifieds
- 5. Semiotic analysis is as good a way as any—and perhaps a better way—of determining meaning. What does the art REALLY mean? does it mean what the artist thinks it means? or what the artist says it means? or does it mean what it says it mean?
- 6. How do these insights help us to understand the language of visual imagery? Let’s work with an example: the semiotics of the color red.
- 7. What does red mean in this context?
- 8. What does red mean in this context?
- 9. What does red mean in this context? Jessica Alba for Campari Limited edition calendar, 2009
- 10. There is no simple equation (signifier (red)=signified (x). The signified depends in part upon the context in which you find the signifier.
- 11. So, what do you think red means in these next examples?
- 12. Mark Rothko Untitled, 1960 oil on canvas 56 1/8 x 54 1/8 inches
- 13. Gerhard Richter, Party, 1963 Oil, nails and cord on canvas and newspaper 72 x 60 inches
- 14. Charles Saunders PEIRCE (“purse”) (1839-1914) American thinker, mathematics, science, logic, semiotics http://www.iupui.edu/~peirce/
- 15. three types of signs types icon: represents the object through some similarity or resemblance index: represents the object by being a physical trace of it symbol: represents the object by convention (social agreement) examples example of icon: smiley face, representational art example of index: fingerprint example of symbol: pretty much all of language, in which words have no necessary
- 16. explanation of three of Peirce’s sign types
- 18. index: a type of sign that is physically connected to its making
- 19. index: a type of sign physically connected to its making
- 20. Robert RAUSCHENBERG, Automobile Tire Print, 1953 paint on 20 sheets of paper mounted on fabric, 16 1/2 in. x 264 1/2 inches, SFMOMA, © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY use of indexical marks in art
- 21. Gabriel OROZCO Chicotes (Whips) 2010 installed at the Tate Modern use of indexical marks in art
- 24. Christoph NIEMANN, Coffee, New York Times blog, December 2, 2008