Ux policy primax
- 1. 使用者經驗設計策略實行 執行用戶經驗設計管理政策對產品 開發的影響 Sean Chiu UX team, Primax Electronics LTD
- 2. Questions
- 3. Primax User eXperience Team • 2007 團隊成立, Usability Lab 完成 設置 • 重點工作~2009年大部份為 Usability Tests • 2009~ 加入Interaction Design, 並 將工作項目一直往UCD lifecycle 前面移動 • 2011 年計劃加深UX 對企業策略 的影響 • 2012 年正式執行UX流程政與管 理
- 4. Product Experience - Input and output devices, Wireless storage device, Set top box, Websites, Desktop software, Mobile Apps- 4
- 5. Understand the situation Don Norman's argument during a past CHI conference that UX personnel must strive to be treated as peers rather than resources.
- 6. • Mature usability practice • Only being a shop front Ｓ Ｗ • Accumulated diversified product • Weak business insight UX knowledge • Usability usually is a lag indicator • Proactive characteristic • No significant design credit • Deliverables templates ready • Strong top-management support • Lack of business strategic influence • Deep relationship with some business • Lack of financial measurement • • key members Ｏ Strong usability service credits Awareness from our customers • • • Ｔ No regular activities with BUs Can’t reach OEM projects No gating and usability assurance power
- 7. Primax UX Maturity Primax UX position 2011 http://johnnyholland.org
- 10. Mission • UX team is empowered to drive important product and business decisions.
- 11. Organization influence • Irrelevant Corporate BU BU RD RD UX
- 12. Organization influence • Weak insight & integration power Corporate Design BU Center/Marketing UID ID VC (GUI) RD UX
- 13. Organization influence • Responsive, but ad-hoc Corporate UX BU User UID Usability RD research
- 14. Organization influence • Genetically unavoidable UX Corporate User UID Usability BU research RD
- 15. Get real & Get going • UX governance (regulation for alignment) – UX framework (Process, Criteria, gating documents) – UX ROI metrics – UX tools, methods & deliverables • Organization Re-Engineering – Identify change agents to serve – New team structure and R&R – Set up both regularly and occasionally communication meetings and educational training session.
- 16. • When you don’t have enough strategy influence yet, you do not create a new regulation
- 17. What regulation we can leverage? • Manufacturing Process Management System – Product Development Process – Project management Process – Material supplies management – Financial & logistic system
- 18. New Process Design • Identify gating point, timing and gating documents format. • Reform UX process and creating necessary documents that are suitable and can be managed on MPMS. • Create criteria for product whether entering UX process. • Re-implement MPMS and place UX management templates for stakeholders.
- 19. Primax UX SOP 1 PDM 2 UX Need UX No Service needs End Project Register service? assessment Yes 1. Product development management (PDM) project register should co-sign 3 UX Project Planning with UX representative (UL) 2. UX team assesses the needs of usability study according to product UX Project kick- RD Flow (PDM) 4 Execution types and its nature. off Alignment 3. Design Study/Test plan for the project 4. Execution the plan during PDM life End cycle
- 20. Current PDM flow PPM Project Preliminary (Project Planning Module) Start Design Project Register (PS phase) (PD Phase) (PR phase) Engineering Design Mass-production Detail Design Verification Verification Verification (DD Phase) (EVT Phase) (DVT Phase) (MVT Phase)
- 21. PDM facilitated with UX Process PPM Project Preliminary (Project Planning Module) Start Design Project Register (PS phase) (PD Phase) (PR phase) Research Analysis Design/Evaluation Engineering Design Mass-production Detail Design Verification Verification Verification (DD Phase) (EVT Phase) (DVT Phase) (MVT Phase) Evaluation
- 22. Criteria according to product types UX Pro ce s s Re se a rch An a lys is De sign Eva lu a tio n Co n ce p t No e va lu a tio n Prim a x Co n te xt in q u iry Pro d u ct Typ e s Use r s tu d y Be n ch m a rk Usa b ility is a Ta s k/Fu n ctio n a l Te s tin g Typ e A p ro ve n Ye s In te rfa ce De sign An a lys is m a rke t? Be n ch m a rk Co gn itive He u ris tic wa lkth ro u gh Eva lu a tio n Exp e rt Re vie w/ Ye s Fo a m Mo d e l Eva lu a tio n Pro to typ e te s t Te stin g is a Ne w Typ e B No co n ce p t? Ye s is u se r Typ e C In te rfa ce No En d ch a n ge d ? Typ e D En d EVT/DVT/ PR PS PD/DD MVT PDM
- 23. Creating UX measurement What’s the value of UX to company? A Strategic Approach to Business Metrics: The Balanced Scorecard - Carl W. Turner, Ph.D., PMP, Journal of Usability Studies Vol. 6, Issue 2, February 2011, pp. 52-59
- 24. Primax UX BSC （平衡計分卡） Finance Customer Improve sales with UX service as benefit Improve customer intimacy to customers Recognition of as core competence Increase productivity rate by •lower re-manufacturing errors •lower the customer design complain Process Employee Reusable knowledge generation KPI measurement Innovative idea generation Project execution efficiency
- 25. UX ROI Metrics Perspective Objective Measure Target Initiative Financial Profitable gross Sales feedback 10% Decrease RMA, Yield Design Complaints 0 Loss Customer Increase customer Sales feedback 10 Intimacy Customer 90% Satisfaction Survey rating Process Reusable knowledge Reports 100 Papers Product plans Design documents Number of project Project number execution 100 Employee KPI KPI score >3 Development Development progress
- 26. Organization re-engineering Ex-team structure UX Lead Usability Engineer Interaction Designer Graphic Designer User research and Interaction and Graphic design and usability evaluation, interface design of multimedia design usability test desktop and mobile for SW and apps. application.
- 27. Organization re-engineering New team structure UX Team User Researcher UX Engineer Change agent Graphic designer User research, Ideation, Requirement Analysis, UX Project Management, Graphic design and Concept Proof, Market Usability Test, Benchmark, UX SOP Control multimedia design for research, TUI research & Study Prototyping & Interactive UX Knowledge Service SW and apps. Design Educational Training
- 28. Communication • Regular (once a while, passive) – Product planning meeting – Projects review meeting – Educational training session • Occasional (Frequent, proactive) – Customer visit support – Brainstorming – Calls, emails and face to face interviews with PM – Meals
- 29. • “However beautiful the strategy, you should occasionally look at the results.” —Winston Churchill
- 30. Results • Directly influence products regardless of OEM/ODM projects • With more power over product evaluation and with ROI metrics, UX performance can be measured • With change agent’s role, we have sit in many regular and occasional product related meetings with different Business units and gained business insight earlier
- 31. Primax UX Maturity NOW Primax UX position http://johnnyholland.org
- 33. What’s next
- 34. Thank you