UXSG2014 Lightning Talks - Applying Lean UX in designing enterprise software from ground up (Kok Chiann)
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The document discusses the application of lean UX principles in developing enterprise software, specifically for gyms and swim schools, highlighting the evolution of the UX process in response to product growth. Key points include the importance of user research, adapting prototyping practices, and fostering collaboration within cross-functional teams to enhance outcomes. The overall message emphasizes the need for a flexible UX process tailored to organizational needs and priorities.
UXSG2014 Lightning Talks - Applying Lean UX in designing enterprise software from ground up (Kok Chiann)
- 1. Applying Lean UX in designing enterprise software from ground up Kok Chiann UX Manager, Ezypay & iconnect360
- 3. I’m here to share about our learnings Around evolution
- 5. Alongside our product growth, and how Lean UX principles served as an enabler How our UX process evolved Just do it Growing User Research Laser focus on outcomes
- 6. Let’s dive right in Here’s how it all started
- 7. It’s all breezy. The primary target market of the product is gyms. Before release
- 8. Things were going along. Kind of a Kanban approach. The UX process during then
- 9. …After rollout Things were less breezy
- 10. Our customer base was growing steadily. Progression towards targeting new market – Swimschools iconnect360 was newly rolled out
- 11. Our UX process had to evolve…
- 12. ? But…. User research became critical
- 14. User research practices implemented within UX process to inform design
- 15. Refining our practices around Conceptualisation & Prototyping •Sketch and firm the concept first •Designing hi-fidelity prototypes with realistic data to validate designs •Switched to using Invision for prototyping - Front-end engineer required - Takes days - UX designers can do it - Takes hours
- 16. Just the ones around user/customer validation. Lean UX principles adapted into the UX process
- 17. Case Study: The crude persona
- 18. Case Study: Feature request to delete a member
- 19. Our product fared pretty well And we got on-board more and more clients
- 20. Rolling out to NZ, 6 countries in Asia & new target market of Swimschools. Process improved towards monthly release cycles for both products. Our growth was exponential
- 21. Our UX process had to evolve…again
- 22. We needed to work smarter and focus on the top priorities constantly A laser focus on outcomes was necessary
- 23. Empowering execution teams • Cross functional teams • Democratising creativity & decision making • Sense of ownership • Skills brought to table • Collaborate towards the best outcome
- 24. The changing role of the designer Facilitator Customer Advocate
- 25. E.g.: Improvising for low-risk, low uncertainty features. Flexing the process
- 26. “Okay” solutions are okay • • •
- 27. Avoid further iterations (if possible) • •
- 28. Collaborative focus towards outcomes More Lean UX principles adapted into process
- 29. Case Study: Designing the Online Bookings Form
- 30. Wrap up With a quick summary
- 31. Be pragmatic in evolving your UX process Just do it Growing User Research Laser focus on outcomes There is no one-size fit all process. Adapt principles that work for you.
- 32. Q & A Thank You! kok.chiann@iconnect360.com kokchiann.com