Value chain of lays
Download as PPTX, PDF2 likes3,482 views
The document discusses the value chain of Lays potato chips. It defines a value chain as a set of activities a firm performs to deliver a product or service to customers. The value chain for Lays includes primary activities like inbound logistics of procuring potatoes from farmers, processing the potatoes into chips through production, quality checks and packaging, outbound logistics of storage and distribution, marketing and sales through advertising and price setting, and servicing through product returns. Support activities that underpin the value chain include legal certification, human resource management, technology improvements, and procurement.
Related topics:1 of 8
Downloaded 26 times
More Related Content
What's hot (20)
Ad
Viewers also liked (16)
Ad
Similar to Value chain of lays (20)
More from Sumit Behura (14)
Value chain of lays
- 1. VALUE CHAIN OF lays Presented By:- Sumit Behura Debasis Das Santosh Rout
- 2. Value chain • Value Chain analysis was first suggested by Michael Porter (1995) as a way of presenting the construction of value as related to end customer. • value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. • It can :- Reduce your costs improve overall profitability
- 4. Support Activities FIRM INFRASTURE • Legal certificate for selling product in market. • The activities such as Organization structure, control system, company culture are categorized under firm infrastructure. HUMAN RESOURCE MANAGEMENT • Involved in recruiting, hiring, training, development TECHNOLOGY • These activities are intended to improve the product quality and design. PROCUREMENT • procurement Concerned with the tasks of purchasing inputs such as raw materials, equipment, and labor and storing raw material.
- 5. Primary Activities INBOUND LOGISTICS • Transportation of potato from farmers to factory • Check quality of potato • Store in a cold place PROCESSING • Production of lays • Quality check and packaging • Transport to warehouse
- 6. OUTBOUND LOGISTICS • After completion of production of lays store in cold place. involve the collecting, storing, and distributing the product to the buyers. MARKETING & SELLING • Identification of customer needs and generation of sales. • Advertisement and promotion through media • Fixed selling price of lays.
- 7. SERVICING • If the retailer can’t sell the product the company will return back its product to manufacturing unit.
- 8. THANK YOU