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Video Hyperlinking 
Part A: Motivation and Vision 
Vasileios Mezaris 
Information Technologies Institute (ITI) 
Centre for Research and Technology Hellas (CERTH) 
Information Technologies Institute 
Centre for Research and Technology Hellas 
Benoit Huet 
EURECOM 
IEEE ICIP’14 Tutorial, Oct. 2014 
ACM MM’14 Tutorial, Nov. 2014
Overview 
• Part A: Motivation and Vision 
• Part B: Video Fragment Creation and 
Annotation for Hyperlinking 
• Part C: Insights into Hyperlinking Video 
Content 
• Concluding remarks 
Information Technologies Institute 1.2 
Centre for Research and Technology Hellas
Supporting Projects (1/2) 
• LinkedTV: Linking Television to 
Web content, 
FP7 ICT IP, 2011-2015 
• Second screen scenarios for 
eennrriicchhiinngg tteelleevviissiioonn ccoonntteenntt and 
achieving iinntteerraaccttiioonn between 
user and content 
Information Technologies Institute 1.3 
Centre for Research and Technology Hellas
Supporting Projects (2/2) 
• MediaMixer: Community set-up 
and networking for the 
remixing of oonnlliinnee mmeeddiiaa 
ffrraaggmmeennttss, 
FP7 ICT CSA, 2012-2014 
• Promoting technologies 
enabling eeaassiieerr mmeeddiiaa 
ccoonntteenntt aacccceessss aanndd 
rreeppuurrppoossiinngg 
• Focus on Media Fragments 
Information Technologies Institute 1.4 
Centre for Research and Technology Hellas
Audio-Visual Explosion 
• EU alone hosts 500+ online video platforms 
• 42.7m hrs of footage in online archives of broadcasters 
and producers (61% of archive footage is online) 
• UGC on the advance: 
– YouTube receives 100 hrs of video/minute 
– Vine and Instagram video 
• Internet video is now 40 percent of consumer Internet 
traffic, and will reach 62 percent by the end of 2015, 75% 
in 2017 
(source: CISCO) 
•• HHooww ttoo mmaakkee tthhee ccoonntteenntt aacccceessssiibbllee? 
– Browsing, Searching, HHyyppeerrlliinnkkiinngg 
Information Technologies Institute 1.5 
Centre for Research and Technology Hellas
Search 
• Efficient and Effective Search techniques for 
Textual Information (i.e. Google Page Rank) 
• What about Multimedia Documents? 
Audio-Visual and Beyond 
– Much work on Audio (Fingerprint/ASR) 
– Two decades of work on Content-Based Image 
Search 
– Little work on MMuullttiimedia 
Information Technologies Institute 1.6 
Centre for Research and Technology Hellas
Defining Hyperlinking 
• Linking multimedia documents with rreellaatteedd ccoonntteenntt 
Information Technologies Institute 1.7 
Centre for Research and Technology Hellas
Defining Hyperlinking 
• Linking multimedia documents with rreellaatteedd ccoonntteenntt 
Information Technologies Institute 1.8 
Centre for Research and Technology Hellas
Hyperlinking in practice 
• Linking multimedia documents with related 
content 
• Automatic Hyperlink Creation 
– Different from Search (no user query) 
– Query automatically crafted from source document 
content 
• Outreach 
– Recommendation system 
– Second screen applications 
Information Technologies Institute 1.9 
Centre for Research and Technology Hellas
Video Analysis for Hyperlinking 
• Extracting meaningful information for 
hyperlinking 
– Video segmentation 
– Video analysis 
Information Technologies Institute 1.10 
Centre for Research and Technology Hellas
Video Hyperlinking tutorial continued 
• Video Hyperlinking Part B: Video Fragment 
Creation and Annotation for Hyperlinking: 
http://www.slideshare.net/linkedtv/video-hyperlinking- 
tutorialpartb 
• Video Hyperlinking Part C: Insights into 
Hyperlinking Video Content: 
http://www.slideshare.net/linkedtv/video-hyperlinking- 
tutorial-part-c 
Information Technologies Institute 1.11 
Centre for Research and Technology Hellas

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Video Hyperlinking Tutorial (Part A)

  • 1. Video Hyperlinking Part A: Motivation and Vision Vasileios Mezaris Information Technologies Institute (ITI) Centre for Research and Technology Hellas (CERTH) Information Technologies Institute Centre for Research and Technology Hellas Benoit Huet EURECOM IEEE ICIP’14 Tutorial, Oct. 2014 ACM MM’14 Tutorial, Nov. 2014
  • 2. Overview • Part A: Motivation and Vision • Part B: Video Fragment Creation and Annotation for Hyperlinking • Part C: Insights into Hyperlinking Video Content • Concluding remarks Information Technologies Institute 1.2 Centre for Research and Technology Hellas
  • 3. Supporting Projects (1/2) • LinkedTV: Linking Television to Web content, FP7 ICT IP, 2011-2015 • Second screen scenarios for eennrriicchhiinngg tteelleevviissiioonn ccoonntteenntt and achieving iinntteerraaccttiioonn between user and content Information Technologies Institute 1.3 Centre for Research and Technology Hellas
  • 4. Supporting Projects (2/2) • MediaMixer: Community set-up and networking for the remixing of oonnlliinnee mmeeddiiaa ffrraaggmmeennttss, FP7 ICT CSA, 2012-2014 • Promoting technologies enabling eeaassiieerr mmeeddiiaa ccoonntteenntt aacccceessss aanndd rreeppuurrppoossiinngg • Focus on Media Fragments Information Technologies Institute 1.4 Centre for Research and Technology Hellas
  • 5. Audio-Visual Explosion • EU alone hosts 500+ online video platforms • 42.7m hrs of footage in online archives of broadcasters and producers (61% of archive footage is online) • UGC on the advance: – YouTube receives 100 hrs of video/minute – Vine and Instagram video • Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, 75% in 2017 (source: CISCO) •• HHooww ttoo mmaakkee tthhee ccoonntteenntt aacccceessssiibbllee? – Browsing, Searching, HHyyppeerrlliinnkkiinngg Information Technologies Institute 1.5 Centre for Research and Technology Hellas
  • 6. Search • Efficient and Effective Search techniques for Textual Information (i.e. Google Page Rank) • What about Multimedia Documents? Audio-Visual and Beyond – Much work on Audio (Fingerprint/ASR) – Two decades of work on Content-Based Image Search – Little work on MMuullttiimedia Information Technologies Institute 1.6 Centre for Research and Technology Hellas
  • 7. Defining Hyperlinking • Linking multimedia documents with rreellaatteedd ccoonntteenntt Information Technologies Institute 1.7 Centre for Research and Technology Hellas
  • 8. Defining Hyperlinking • Linking multimedia documents with rreellaatteedd ccoonntteenntt Information Technologies Institute 1.8 Centre for Research and Technology Hellas
  • 9. Hyperlinking in practice • Linking multimedia documents with related content • Automatic Hyperlink Creation – Different from Search (no user query) – Query automatically crafted from source document content • Outreach – Recommendation system – Second screen applications Information Technologies Institute 1.9 Centre for Research and Technology Hellas
  • 10. Video Analysis for Hyperlinking • Extracting meaningful information for hyperlinking – Video segmentation – Video analysis Information Technologies Institute 1.10 Centre for Research and Technology Hellas
  • 11. Video Hyperlinking tutorial continued • Video Hyperlinking Part B: Video Fragment Creation and Annotation for Hyperlinking: http://www.slideshare.net/linkedtv/video-hyperlinking- tutorialpartb • Video Hyperlinking Part C: Insights into Hyperlinking Video Content: http://www.slideshare.net/linkedtv/video-hyperlinking- tutorial-part-c Information Technologies Institute 1.11 Centre for Research and Technology Hellas