1. Qualcomm started experimenting with virtualization in 2003 and saw early success consolidating physical servers, leading to an aggressive pursuit of virtualization using VMware Infrastructure. 2. By virtualizing, Qualcomm was able to dramatically increase the number of Windows instances while decreasing physical servers and only marginally increasing administrators. 3. Qualcomm has focused on automating IT processes through virtualization and has realized cost savings including reclaiming over $1 million by decommissioning unused virtual machines.