Website analysis: Panic! At The Disco
- 1. WEBSITE ANALYSIS PANIC! AT THE DISCO BY TEGAN HARRIS
- 2. Same logo as on album keeps correlation Overhead click bar to navigate Lead singer as primary image on the home page shows off the synthetic star image Background of home page is the most recent album’s cover which acts as promotion for their music. Centre text promotes most recent album with direct links to the various streaming links Artistic style of background creates organic element to the website Pastel colour scheme creates calm mood and puts the singer in the forefront of the home page as well as connoting the pop genre
- 3. Promotion, link and silent clip of most recent video Promotion, link and silent clip of most recent collaboration Moving silent promotions encourages clicking to view/listen to the most recent music
- 4. Charity gives organic image for the artist and image connoted pride and unity with a large audience Logo creates identifiable image for fans to recognise Contact section for fans to receive updates about the artist. Keeps repeat consumption
- 5. Ethical and charitable message creates a positive organic image for the artist Modern donating link with text option or clicking option
- 6. Easy navigation bar allows fans to find items easier Same font as home page cover and artist featured adds to the synthetic star image Pink merchandise may connote a more female audience Same identifiable logo Modern items of clothing such as crop tops and hoodies connote a younger/teen audience
- 7. Tour merchandise creates promotion when people wear it as well as more limited items Same identifiable logo Iconic live show moment for purchase Music video feature as a plush toy More masculine items in plainer colours
- 8. More unusual items such as incense as cheaper forms of merchandise CD gives another form of music consumption Artist physically featured on some items of merchandise Same identifiable logo Artist name on all merchandise as promotion and extra consumption
- 9. Lanyards are appropriate for older age group and colour scheme of them suits the home page Location specific merchandise personalises items for tour locations Multinational merchandise pages
- 10. OVERALL: Home page of website makes links directly to the digipak artwork but also adds promotion to specific songs and collaborations. Colour scheme is pastel but merchandise colours reflect male or female audience which connotes pop genre. Edgy repeated logo connotes alternative genre and increases consumption of merchandise. Charity work creates organic image within synthetic promotion.