WEBSPECTATOR
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Webspectator is a real-time web advertising solution that measures the actual time viewers spend on ads, enabling publishers to significantly increase revenue by monetizing TV-type impressions. The technology provides real-time audience engagement metrics and is under review for accreditation by the Media Rating Council. Founded by André Tomás Parreira, Webspectator aims to revolutionize advertising practices across various global markets.
WEBSPECTATOR
- 1. WEBSPECTATOR MEDIA KIT 2013 member MRC MEDIA RATING COUNCIL ACCREDITATION UNDER REVIEW
- 2. INTRODUCING WEBSPECTATOR AD EXCHANGE NETWORK WebSpectator Ad Exchange Network is the world’s first and only realtime web advertising solution that creates a live audience by measuring the actual time spent viewing ads, videos or any media component. The new technology enables web publishers to earn up to four times the revenue by monetizing TV-type impressions, not simply the number of clicks. By linking banners to the Webspectator Network via a single line of code, publishers and advertisers can monitor in real time, how long viewers spend looking at their ads. WebSpectator complies with industry standards, introducing the revolutionary industry metric – GTS – offering through its free analytics tool totally new metrics, analytics and business insights around exposure, facetime and viewability. WebSpectator actually goes beyond current metrics of impressions and clicks by programmatically trading TV-type impressions of 20 seconds (GTS) and pushing in-view impressions to 100 percent, generating up to 4x more revenue for publishers. The digital advertising industry already knows viewability commands higher prices, with publishers increasing inventory revenue and advertisers increasing return on investment. This revolutionary technology inaugurates a new advertising era providing win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, more value for advertisers to keep the web economically sustainable, and most importantly, the best consumer experience only made possible by WebSpectator’s real-time web. 1
- 3. WEBSPECTATOR FOUNDER ANDRÉ TOMÁS PARREIRA André T. Parreira is a creative serial entrepreneur, leading the drive to Web 3.0 with the world’s fastest real-time pub/sub cloud messaging system. Parreira has been a major web technology entrepreneur since 1997, providing e-commerce solutions for more than 700 clients and large brands. Parreira launched the global Realtime brand in 2010 realizing the game-changing possibilities of patented, persistent bi-directional connection technology for personalised content delivery, advertising, marketing, live collaboration, and e-commerce. In 2011, he launched WebSpectator, the first real-time ad exchange network that lets web publishers and advertisers buy guaranteed expose time with their audiences. WebSpectator is the world’s first and only realtime web advertising solution to measure the actual time spent viewing ads or videos. This enables web publishers to earn up to four times the revenue by monetizing TV-type impressions of 20 seconds or more, not simply the number of clicks. André now leads WebSpectator’s business in the U.S., U.K., Brazil and Iberia. He is married with two daughters, and loves to travel and discover solutions that continue to expand and realize his vision for the Live Web. WebSpectator Corporation is an US corporation based in Santa Monica, California. 2
- 4. KEYFEATURES WebSpectator unleashes the power of Realtime Advertising TOTAL WEBSITE VISITOR CONTROL Trace your ad’s audience time-spent in real time. Know up to the millisecond the effective time your audience spends looking at an ad. GUARANTEED TIME SLOT GTS Verified impressions of 20’ is the new Media Metric. Buy or sell verified impressions of 20’ GTS in Real Time and for the right target. WebSpectator tracks your ads down to the millisecond, with GTS stackable slots of verified exposure of 1’, 20’, 40’, 60’ or more. REAL TIME VIEWABILITY There is no more above or below the fold placemark and the different valuation discussion. Every ad is now Premium due to verified exposure, guaranteed time slot. Webspectator unveils a new advertising era where the value of your property is again the value of your content! 3
- 5. ACREDITATION MEDIA RATING COUNCIL The ultimate goal in advertising in time! GTS HAS THE POTENCIAL TO BE THE NEW INDUSTRY METRIC WebSpectator, under review by MRC, under Internet Services, including: • Publishers Realtime Analytics and Engagement Server; • Rich Media; • Video Impressions and Viewable Impressions; • Total and Premium Guaranteed Time Slot Impression; • Time Spent; • Unique Visitors. 4
- 6. KICKSTARTING WebSpectator’s out-of-the-box performance for realtime advertising. FREE ANALYTICS TOOL WebSpectator has built-in a powerful analytics tool. Start using it for free to measure the opportunity of ad verification. On top of traditional analytics, WebSpectator introduces unique new metrics, analytics and business insights around exposure time, facetime viewability and even real time demographics and target profile. AUTOMONETIZE Your digital property has untapped value waiting to be monetized. Discover the hidden value of your property on top of your current inventory by simply turning on WebSpectator’s Automonetize. WebSpectator programmatic features connect to the top global RTB’s leveraging publishers with additional demand for their properties. Effective value with guaranteed verification! OPTIMIZED WEB APPLICATION Traditional websites are dead. Long live optimized web applications! Gone are the days of content fragmentation to drive impressions. The new customer demands the best experiences and the value of your property is again driven by the value of your content. WebSpectator will make you rethink your design, content and user experience, accelerating your move into the new era of truly optimized rich media web applications. 5
- 7. WORLDWIDE PRESENCE USA BRAZIL UK PORTUGAL SPAIN HEADQUARTERS 100 Wilshire Blvd, Suite 2000 Santa Monica CA, 90401 USA Phone: (+1) 310 566 0340 6