What's New on the Social Web: 2011
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The document discusses recent trends in social media, including the introduction of terms like 'cyberbully' and 'google+'. It provides strategic advice for enhancing online visibility and engagement, particularly through frequent blog updates and active participation on platforms like Facebook and Twitter. It concludes with resources and contact information for further support in social media strategy.
What's New on the Social Web: 2011
- 1. Fresh Intelligence Roundtable:What’s New On the Social Web?Rhonda Hurwitz September 16, 2011
- 2. 2011: What’s New …2011 Additions: Cyberbully, Sexting, Retweet, OMG, LOL, …
- 3. Digital Strategy:“The Big Picture” First Things First: -- Visibility, Strategic Traffic, Lead Nurturing, Conversion, Sales mobile$$$BLOGemail
- 4. SSSocial Platforms: B2B vs. B2C
- 5. Google +1 and Google+ …“Plus One” is for “liking” ...“Google Plus” is a new Social Network…A Two Month Old Baby!30 mil. usersLosing steam ?
- 6. Google + … Google’s Social Network
- 7. Latest Research: How To Achieve “The Hockey Stick” #1: More frequent blog posts (2-3x/wk)#2: A library of blog posts (> 52 posts)#3: More Twitter followers (>1000)#4: Bigger Facebookfanbases(>500)http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/
- 8. Facebook: How NOT to Build Community
- 9. Be Personal, Be Creative!!!
- 10. Creative Welcome TabWellBrandedReasonto JoinIntegratedWithBlog, YT, T
- 11. Variety of Engaging UpdatesCreativeUse of PhotosEngagingUpdates, responsesIncentivesPersonal(--Kelly)
- 12. Write Every Status Update to GetLikes and CommentsQuestionsNewsPhotosVideosTriviaQuotes
- 13. Amex Open: Not Just Credit Cards!Think Beyond Your Niche!Social mediawhitepaperGov’tcontracts
- 14. Creative Use of Welcome TabBeforeClicking on Hot SpotAfter
- 15. Unique Tab Specific for Business(Done using iFrames)
- 16. Unique Tab: “Reviews”
- 19. IMPORTANT!!!Edgerank = Facebook Visibility Encourage users to participate (comment, like, post)Status Updates manually: --Penalty for 3rd party apps
- 20. Facebook Insights:Engagement MattersOne Company: ExcellentAnother Company : Poor
- 22. Twitter= Person To Person Connections
- 23. Sample Profile and Engagement
- 24. Even a bigcompany canmake Twitter Personal!
- 26. Behind the Scene – DM’s
- 27. Who To Follow?“Ya Never Know …”From: Wefollow.com directory
- 29. Find People: Listorious Local SearchSearch:HealthConnecticut
- 30. Find People: Twitter Advanced Local Search
- 31. Find People: Swipe from a Competitor
- 32. Find People: Search a Hashtag #
- 33. Find People:Search/Participate in Tweet Chats
- 34. Lists: The Key to Twitter Sanity!My 20 Lists64 lists following me
- 36. Klout: “Influence”The Dip!!!
- 37. Integrate: Twitter + Blog, E-Mail, etc.
- 39. Linked In: No More Cold CallsStep 2: Connected?Step 1: SearchStep 3: Introduction!http://www.spinsucks.com/social-media/using-linkedin-to-prospect/
- 40. to become a Facebook fan of the 341 Studios page
- 41. What’s In the Packet? 341 Studios Social Media Audit and Strategy ChecklistYour Social Media Planning CalendarYour “60 Minute a Day” Social Media Routine
- 42. Social Media Sample Schedule Sample Visibility Plan: (5 hours/week)August 24 – August 30, 2011***Note: We can train your team, or outsource work to 341 Studios
- 43. Contact: Rhonda HurwitzT: 914.645.8449E: rhondahurwitz1@gmail.comBlog: http://www.shemeansbusiness.wordpress.comLinkedin: http://www.linkedin.com/in/rhondahurwitzFacebook: http://www.facebook.com/helpmerhondamarketingTwitter: http://twitter.com/rhondahurwitz
- 44. Connect With Us!Text “fan 341 studios” to 32665 …become a Facebook fan of our page Use Today’s Hashtag: #SMRTCON341 and show us some Tweet Love