SlideShare a Scribd company logo
Karoliina Luoto · Scan Agile 2017 March 2, 15:00, Track 2
Why agile customers become
monsters?
And how can they be helped?
Why agile customers become monsters
And how they can be helped
Picture: © Disney Pixar
Karoliina Luoto · Codento · Scan Agile 2017 March 2
Karoliina Luoto + Codento
Consultant and Coach for
Agile Lean development
Focus: product leadership
Before: systems agilist, collaboration
specialist, product owner
Change agent’s right hand
in lean software development
Let me tell you
A story
Karoliina.luoto@codento.com · @totoroki · +358 40 765 8504
Photo:	Sam	Howzit,	Flickr	
Picture:	Malabooboo,	Flickr	
Monsters Inc.
Wanted to develop an e-child-scarer
Picture: © Disney Pixar
The product
manager team had
heard about this
Scrum and Lean Startup
thing and wanted to try
them out
Picture: © Disney Pixar
Photo:	Sam	Howzit,	Flickr	
Picture:	Malabooboo,	Flickr	
A company called Monsters Inc.
Wanted to develop an e-child-scarer
Picture: © Disney Pixar
The project board
Was a bit suspicious about agile
Picture: © Disney Pixar
Photo:	Sam	Howzit,	Flickr	
Picture:	Malabooboo,	Flickr	
A company called Monsters Inc.
Wanted to develop an e-child-scarer
Picture: © Disney Pixar
But the e-scarer had potential
- So they found the money
The brand new
Product Owner
was super happy about
how agile and lean
seemed
”We don’t need a plan,
we’ll just find a team,
start developing and
continue from there!”
Picture: © Disney Pixar
Picture: © Disney Pixar
The Development Team
Was talented and visionated
Picture: © Disney Pixar
The Product Manager Team
Worked their arses off
Picture: © Disney Pixar
Writing and prioritizing
Backlog items
And the team really got
User stories completed
POs got loads of user feedback
And tried to answer it all
Picture: © Disney Pixar
And the team really got
Sprint goals completed
Often Sprint Reviews
Were revelations for POs
Picture: © Disney Pixar
So this is the kind of product
We are building! Seems Excellent!
Picture: © Disney Pixar
Time flied, project board tired
Where are the business results?
Picture: © Disney Pixar
The Scrum Team did great
But nobody appreciated this
Picture: © Disney Pixar
Finally the PO burnouted
It seemed impossible to succeed
Picture: © Disney Pixar
The project was shut down:
”Agile is not for us”
Picture: © Disney Pixar
*The dev team w
What had gone w
The team and others were
baffled
What had gone wrong?
The team was baffled
What had they done wrong?
Picture: © Disney Pixar
Picture: © Disney Pixar
”We lost sight of product vision!
And forgot to track value!”
”And that turned us to
Project Monsters!”
Picture: © Disney Pixar
So how could the
Development Team have helped?
Agile Client Hand-Holder Test
for Scrum Masters and Dev Teams
1.  Have you had a liftoff (kickoff) for both methods AND product vision?
Test by: Karoliina Luoto
2.  Have you asked for project management vision on the value of the product?
Vision document? Lean canvas? KPIs or OKRs?
3.  Does your Product Owner have an overall product plan, like a user
story map?
8.  Have you told the Product Owner what you feel is worth focusing on?
9.  Are you focusing on 20 % solutions that can fulfill 80 % of the need?
6.  Are the decision-makers attending reviews?
4.  Are you asking the PO to test – early and often?
7.  Is your Product Owner attending retrospectives?
5.  Is someone tracking user value over sprints?
Tools for
Helping out the client
Picture: © Disney Pixar
Make them do
A vision canvas
It forces to check all the
basics are thought through
If the vision is clear,
it will only take them an hour
Focus on the validations
– how are the
assumptions verified?
Picture: © Disney Pixar
Why agile customers become monsters?
Make them do
A product map
Technique optional,
essential to see the whole
product at once
Helps planning for Minimum
Lovable Product
Picture: © Disney Pixar
Helps inspection of progress
Users	(described
with personas)
Activities 	
e.g. ”cooking
lunch”
Steps
e.g. ”making
the sauce”
Details	e.g.
”adding wine”
Release
slice
User Story Mapping
Model by: Jeff Patton
Get value feedback
From Users in Sprints
Is this something you:
A)  love?
B)  expect?
C)  are indifferent about?
D)  hate?
Get the feedback to the
decision-makers
Picture: © Disney Pixar
Picture: gdsteam, Flickr
Three tools,
More party!
Picture: © Disney Pixa
The End J
Codento.com
Karoliina Luoto · @totoroki · +358 40 765 8504
Further tools and reading
Greetings to your Product Owner J
•  Karoliina Luoto: Tuoteomistajan Scrum-pikaopas
http://content.codento.fi/download/tuoteomistajan-scrum-pikaopas
•  Downloadable vision canvas in Finnish:
http://www.codento.fi/lataa-lean-visiolakana-ohjelmistoprojektiisi/
•  Downloadable vision canvas in English:
http://www.codento.fi/en/service/agile-methodologies-and-lean/
•  Jeff Patton: User Story mapping
http://jpattonassociates.com/user-story-mapping/

More Related Content

PPTX
Lean Project Leadership - Minimum Metrics
PPTX
How growth teams are revolutionizing UX and product development
PDF
How we built Talentpioneer by Productsquads
PDF
From No Product To Lean
PPTX
Surge engr 245 lean launchpad stanford 2020
PDF
Celebrating Portfolio for JIRA's First Year with Five Learnings
PDF
Deliver great products and the art of measuring outcomes
PDF
Team personas: A new look at personas for the enterprise context
Lean Project Leadership - Minimum Metrics
How growth teams are revolutionizing UX and product development
How we built Talentpioneer by Productsquads
From No Product To Lean
Surge engr 245 lean launchpad stanford 2020
Celebrating Portfolio for JIRA's First Year with Five Learnings
Deliver great products and the art of measuring outcomes
Team personas: A new look at personas for the enterprise context

What's hot (11)

PDF
Building Fast Growth Into Your Products Using Data-Informed Design
PDF
NYT Product Discovery Activity Guide
PDF
211 Message Like a Ninja - In-App Engagement with Anonymous Data (Keith Fen...
PDF
Marty Cagan - Customer Inspired; Technology Enabled
PDF
On Google Venture Design Sprint 2.0 - Wonderland Innovation Studio
PDF
How Autodesk creates better digital experiences with UserTesting
PDF
Product is Hard - Marty Cagan
PDF
Transcripts In Action - UserTesting Webinar Presentation Slides
PDF
Total learning: Repicturing learning at Getty Images
PDF
Design Sprints - Learnings from the Trenches
Building Fast Growth Into Your Products Using Data-Informed Design
NYT Product Discovery Activity Guide
211 Message Like a Ninja - In-App Engagement with Anonymous Data (Keith Fen...
Marty Cagan - Customer Inspired; Technology Enabled
On Google Venture Design Sprint 2.0 - Wonderland Innovation Studio
How Autodesk creates better digital experiences with UserTesting
Product is Hard - Marty Cagan
Transcripts In Action - UserTesting Webinar Presentation Slides
Total learning: Repicturing learning at Getty Images
Design Sprints - Learnings from the Trenches
Ad

Viewers also liked (20)

PDF
The simple (not easy) recipe of mutual trust for teams
PPTX
Why customers suck in agile and how could they be helped?
PDF
Le Personal Branding pour les Développeurs (mais pas que...)
PDF
Trouver des clients de coaching
PPT
Personal branding (2017)
PPT
Semaine de la Curation / Paris - Slides - #SCMWdej
PDF
Faire sa marque personnelle / Personal Branding par Jean-Baptiste Audrerie, P...
PPTX
Vincent gmc personal branding 2016 ppt
PDF
No such thing called agile testing
PDF
Stop Scaling Start Growing Agile
PDF
Personal Branding: How to Build Your Personal Brand
PDF
Le personal branding : comment se vanter en toute modestie
PDF
Personal branding identity kit - inside trade.Berry
PPTX
Personal branding workshop
PDF
STRATEGIC PERSONAL BRANDING - Taking your brand to the next level
PPTX
Personal branding canvas 2017
PPT
Management: autorité pouvoir et leadership
PDF
Microservices and Self-contained System to Scale Agile
PDF
Visual Personal Branding & Infographic Resumes
PDF
Personal Branding 2017
The simple (not easy) recipe of mutual trust for teams
Why customers suck in agile and how could they be helped?
Le Personal Branding pour les Développeurs (mais pas que...)
Trouver des clients de coaching
Personal branding (2017)
Semaine de la Curation / Paris - Slides - #SCMWdej
Faire sa marque personnelle / Personal Branding par Jean-Baptiste Audrerie, P...
Vincent gmc personal branding 2016 ppt
No such thing called agile testing
Stop Scaling Start Growing Agile
Personal Branding: How to Build Your Personal Brand
Le personal branding : comment se vanter en toute modestie
Personal branding identity kit - inside trade.Berry
Personal branding workshop
STRATEGIC PERSONAL BRANDING - Taking your brand to the next level
Personal branding canvas 2017
Management: autorité pouvoir et leadership
Microservices and Self-contained System to Scale Agile
Visual Personal Branding & Infographic Resumes
Personal Branding 2017
Ad

Similar to Why agile customers become monsters? (20)

PPTX
How Agile Are You Really?
PDF
Use Scrum and Continuous Delivery to innovate like crazy!
PDF
How to Create a Product Management Process That Doesn't Suck
PPTX
Agile Topics - Explained Simply - Practical Agilist.pptx
PDF
Selling UX to Coders
PPT
Product management class rookie to pro
PPTX
How To Be An Unofficial Agile Transformation Catalyst
PPTX
Agile for product owners v12
PPT
Agile Leadership Summit: Unleashing The Fossa : Scaling Agile in an Ambitious...
PDF
Product Owner vs Product Manager
PDF
From Software Developer to Proud Product Owner (Agile Connect Aveiro Meetup #20)
PDF
Product? What Product?
PPTX
Product Backlog Mapping
PPTX
Db workshop - art of story splitting and writting
PPTX
Agile Requirements Discovery
PDF
Agile Scrum at Double V3
PDF
scrum_po__Publish_dec09_2017_hyd_
PDF
PDF
Product + UX: How to combine strengths to make something truly great!
PDF
Sgin2013 scrum accomplished-industrialagilecasestudy-avinashrao
How Agile Are You Really?
Use Scrum and Continuous Delivery to innovate like crazy!
How to Create a Product Management Process That Doesn't Suck
Agile Topics - Explained Simply - Practical Agilist.pptx
Selling UX to Coders
Product management class rookie to pro
How To Be An Unofficial Agile Transformation Catalyst
Agile for product owners v12
Agile Leadership Summit: Unleashing The Fossa : Scaling Agile in an Ambitious...
Product Owner vs Product Manager
From Software Developer to Proud Product Owner (Agile Connect Aveiro Meetup #20)
Product? What Product?
Product Backlog Mapping
Db workshop - art of story splitting and writting
Agile Requirements Discovery
Agile Scrum at Double V3
scrum_po__Publish_dec09_2017_hyd_
Product + UX: How to combine strengths to make something truly great!
Sgin2013 scrum accomplished-industrialagilecasestudy-avinashrao

More from Karoliina Luoto (20)

PPTX
Lean ohjelmistokehityksessä
PDF
Modern agile - tools for successful agile transformation
PDF
Ketterä hankinta - Miten onnistut kehitysresurssien ostamisessa?
PPTX
Lean intranet
PPTX
Lean Metrics Riga
PPTX
Lean Metrics: Driving and Measuring Change
PPTX
Ketteryys ja sopimusehdot
PPT
Agile purchasing
PPTX
Agile meets waterfall
PPTX
Ketterät vaatimukset - käyttäjätarina ja visio
PPTX
Ketterä tilaaja
PPTX
Ketterä projektinhallinta käytännön välineitä
PPTX
Ketterien vaatimusten kuvaaminen
PPTX
Board role in agile / Southbank Centre 150122
PPTX
Agile learning journey in public sector / UK Parliament
PPTX
How to Make Your Organisation More Agile - J. Boye Conference 20141105
PPTX
Ketterä kehittäminen julkishallinnossa
PDF
Purchasing agile: medicine to pain points
PDF
Superpowers of Product Owner
PPTX
Sitra web work
Lean ohjelmistokehityksessä
Modern agile - tools for successful agile transformation
Ketterä hankinta - Miten onnistut kehitysresurssien ostamisessa?
Lean intranet
Lean Metrics Riga
Lean Metrics: Driving and Measuring Change
Ketteryys ja sopimusehdot
Agile purchasing
Agile meets waterfall
Ketterät vaatimukset - käyttäjätarina ja visio
Ketterä tilaaja
Ketterä projektinhallinta käytännön välineitä
Ketterien vaatimusten kuvaaminen
Board role in agile / Southbank Centre 150122
Agile learning journey in public sector / UK Parliament
How to Make Your Organisation More Agile - J. Boye Conference 20141105
Ketterä kehittäminen julkishallinnossa
Purchasing agile: medicine to pain points
Superpowers of Product Owner
Sitra web work

Recently uploaded (20)

PPTX
Chapter One an overview of political economy
PDF
Leveraging Intangible Assets Through Campus Entrepreneurship and Tech Transfer
PPTX
INTELLECTUAL PROPERTY LAW IN UGANDA.pptx
PDF
CHAPTER 15- Manageement of Nursing Educational Institutions- Staffing and st...
PPTX
Course Overview of the Course Titled.pptx
PPTX
Human resources management -job perception concept
PPTX
MY GOLDEN RULES la regla de oro jhonatan requena
PPTX
School Annual day Presentation, Logo, Animation
PPTX
Empowering Project Management Through Servant Leadership - PMI UK.pptx
PDF
CHAPTER 14 Manageement of Nursing Educational Institutions- planing and orga...
PPTX
Strategic Plan 2023-2024 Presentation.pptx
PPTX
Consulting on marketing-The needs wants and demands are a very important comp...
PDF
CISSP - Domain 7: Security Operations - InfoSec Institute
PPTX
Leadership for Industry 4.0 And Industry 5.0
PDF
The Cyber SwarmShield by Stéphane Nappo
PPTX
Psychological_Contract_Presentation.pptx
PDF
Organisational Behaviour And it's concepts
PDF
40.-Rizal-And-Philippine-Identity-Formation.pdf
PPTX
TCoE_IT_Concrete industry.why is it required
PDF
CISSP Domain 5: Identity and Access Management (IAM)
Chapter One an overview of political economy
Leveraging Intangible Assets Through Campus Entrepreneurship and Tech Transfer
INTELLECTUAL PROPERTY LAW IN UGANDA.pptx
CHAPTER 15- Manageement of Nursing Educational Institutions- Staffing and st...
Course Overview of the Course Titled.pptx
Human resources management -job perception concept
MY GOLDEN RULES la regla de oro jhonatan requena
School Annual day Presentation, Logo, Animation
Empowering Project Management Through Servant Leadership - PMI UK.pptx
CHAPTER 14 Manageement of Nursing Educational Institutions- planing and orga...
Strategic Plan 2023-2024 Presentation.pptx
Consulting on marketing-The needs wants and demands are a very important comp...
CISSP - Domain 7: Security Operations - InfoSec Institute
Leadership for Industry 4.0 And Industry 5.0
The Cyber SwarmShield by Stéphane Nappo
Psychological_Contract_Presentation.pptx
Organisational Behaviour And it's concepts
40.-Rizal-And-Philippine-Identity-Formation.pdf
TCoE_IT_Concrete industry.why is it required
CISSP Domain 5: Identity and Access Management (IAM)

Why agile customers become monsters?

  • 1. Karoliina Luoto · Scan Agile 2017 March 2, 15:00, Track 2 Why agile customers become monsters? And how can they be helped? Why agile customers become monsters And how they can be helped Picture: © Disney Pixar Karoliina Luoto · Codento · Scan Agile 2017 March 2
  • 2. Karoliina Luoto + Codento Consultant and Coach for Agile Lean development Focus: product leadership Before: systems agilist, collaboration specialist, product owner Change agent’s right hand in lean software development
  • 3. Let me tell you A story Karoliina.luoto@codento.com · @totoroki · +358 40 765 8504
  • 4. Photo: Sam Howzit, Flickr Picture: Malabooboo, Flickr Monsters Inc. Wanted to develop an e-child-scarer Picture: © Disney Pixar
  • 5. The product manager team had heard about this Scrum and Lean Startup thing and wanted to try them out Picture: © Disney Pixar
  • 6. Photo: Sam Howzit, Flickr Picture: Malabooboo, Flickr A company called Monsters Inc. Wanted to develop an e-child-scarer Picture: © Disney Pixar The project board Was a bit suspicious about agile Picture: © Disney Pixar
  • 7. Photo: Sam Howzit, Flickr Picture: Malabooboo, Flickr A company called Monsters Inc. Wanted to develop an e-child-scarer Picture: © Disney Pixar But the e-scarer had potential - So they found the money
  • 8. The brand new Product Owner was super happy about how agile and lean seemed ”We don’t need a plan, we’ll just find a team, start developing and continue from there!” Picture: © Disney Pixar
  • 9. Picture: © Disney Pixar The Development Team Was talented and visionated
  • 10. Picture: © Disney Pixar The Product Manager Team Worked their arses off
  • 11. Picture: © Disney Pixar Writing and prioritizing Backlog items
  • 12. And the team really got User stories completed
  • 13. POs got loads of user feedback And tried to answer it all Picture: © Disney Pixar
  • 14. And the team really got Sprint goals completed Often Sprint Reviews Were revelations for POs Picture: © Disney Pixar
  • 15. So this is the kind of product We are building! Seems Excellent! Picture: © Disney Pixar
  • 16. Time flied, project board tired Where are the business results? Picture: © Disney Pixar
  • 17. The Scrum Team did great But nobody appreciated this Picture: © Disney Pixar
  • 18. Finally the PO burnouted It seemed impossible to succeed Picture: © Disney Pixar
  • 19. The project was shut down: ”Agile is not for us” Picture: © Disney Pixar
  • 20. *The dev team w What had gone w The team and others were baffled What had gone wrong? The team was baffled What had they done wrong?
  • 22. Picture: © Disney Pixar ”We lost sight of product vision! And forgot to track value!”
  • 23. ”And that turned us to Project Monsters!” Picture: © Disney Pixar
  • 24. So how could the Development Team have helped?
  • 25. Agile Client Hand-Holder Test for Scrum Masters and Dev Teams 1.  Have you had a liftoff (kickoff) for both methods AND product vision? Test by: Karoliina Luoto 2.  Have you asked for project management vision on the value of the product? Vision document? Lean canvas? KPIs or OKRs? 3.  Does your Product Owner have an overall product plan, like a user story map? 8.  Have you told the Product Owner what you feel is worth focusing on? 9.  Are you focusing on 20 % solutions that can fulfill 80 % of the need? 6.  Are the decision-makers attending reviews? 4.  Are you asking the PO to test – early and often? 7.  Is your Product Owner attending retrospectives? 5.  Is someone tracking user value over sprints?
  • 26. Tools for Helping out the client Picture: © Disney Pixar
  • 27. Make them do A vision canvas It forces to check all the basics are thought through If the vision is clear, it will only take them an hour Focus on the validations – how are the assumptions verified? Picture: © Disney Pixar
  • 29. Make them do A product map Technique optional, essential to see the whole product at once Helps planning for Minimum Lovable Product Picture: © Disney Pixar Helps inspection of progress
  • 30. Users (described with personas) Activities e.g. ”cooking lunch” Steps e.g. ”making the sauce” Details e.g. ”adding wine” Release slice User Story Mapping Model by: Jeff Patton
  • 31. Get value feedback From Users in Sprints Is this something you: A)  love? B)  expect? C)  are indifferent about? D)  hate? Get the feedback to the decision-makers Picture: © Disney Pixar
  • 34. The End J Codento.com Karoliina Luoto · @totoroki · +358 40 765 8504
  • 35. Further tools and reading Greetings to your Product Owner J •  Karoliina Luoto: Tuoteomistajan Scrum-pikaopas http://content.codento.fi/download/tuoteomistajan-scrum-pikaopas •  Downloadable vision canvas in Finnish: http://www.codento.fi/lataa-lean-visiolakana-ohjelmistoprojektiisi/ •  Downloadable vision canvas in English: http://www.codento.fi/en/service/agile-methodologies-and-lean/ •  Jeff Patton: User Story mapping http://jpattonassociates.com/user-story-mapping/