YES, APIs Make You Special
- 1. YES APIS DO MAKE YOU SPECIAL Adam DuVander Developer Communications Director, adam@sendgrid.com@adamd
- 5. ACQUIRED
- 10. ACQUIRED
- 11. ClaireThompson
- 13. AGE OF SCRIBES
- 14. PRINTING PRESS
- 15. FAST FORWARD
- 17. FAST FORWARD
- 18. BLOGGING
- 19. HAND CODING
- 21. HISTORY OF APIS
- 24. WHAT IS AN API?
- 25. APIS CAN SHARE DATA
- 26. FUNCTIONALITY
- 28. API AS PLATFORM
- 29. APIS ENABLE REACTION 2 unsubscribes 3 bounces
- 30. WAYS APIS WORK Sharing functionality Sharing data Sharing intelligent calculations Providing a platform Enabling reaction
- 31. FIRST WEB APIS
- 32. MASHUP MAYHEM
- 35. APIS:A BLANK CANVAS Flickr user sookie
- 36. Felipe Venâncio
- 37. Ray Devlin
- 38. 33 DEAD GOOGLE APIS
- 41. APIS: BUILDING BLOCKS Josh Wedin
- 42. ECONOMICS
- 43. WHAT PROGRAMMERS DO N Stjerna
- 45. WHAT PROGRAMMING CAN BE
- 46. N StjernaJeremy King ARTISTS AND ARCHITECTS
- 47. HACKERS AND PAINTERS “Hacking and painting have a lot in common... what hackers and painters are trying to do is make good things.” Y-Combinator’s Paul Graham
- 49. PARETO PRINCIPLE “80% of effects come from 20% of causes.” Vilfredo Pareto
- 50. PARETO-AS-A-SERVICE APIs and Cloud Services Your code
- 51. INFRASTRUCTURE SELLS Messaging, Storage, Computing APIs Email PushSMS Storage Computing
- 52. BUILD ITYOURSELF
- 53. CAN WE BUILD IT? Yes, we can. But do we need to? Tom Hughes-CroucherEm
- 54. WHAT MAKESYOU SPECIAL? Steve Snodgrass!
- 55. N Stjerna
- 57. $
- 58. PRISONER’S DILEMMA Bruno talks Bruno silent Adam talks Adam silent Bruno: two years Adam: two years Bruno: three years Adam: free Bruno: free Adam: three years Bruno: one year Adam: one year
- 59. MANY BUSINESS MODELS John Musser, ProgrammableWeb bit.ly/apibizmodels
- 60. BASIC API BUSINESS MODELS
- 61. Pay as You Go Pay for what you use Grows as you grow Seems fair Tiered Traditional SaaS model Predictable Allows volume discounts Tiered with Trial Get started for free Upgrade when you grow Devs like freemium Most% popular!%
- 62. BASIC API BUSINESS MODELS
- 63. Affiliate Developer / Partner AFFILIATE PROGRAM Get Paid WhenYou MakeThem Money Affiliate Developer / Partner Store Link $ API Store Purchase API $ API Traditional Affiliate Program Full API Affiliate Program
- 64. HOW MANY APIS?
- 65. PSYCHICS
- 66. EVERYBODY HAS AN API
- 68. SERIES OFTUBES “The Internet is not something that you just dump something on. It’s not a big truck. It’s a series of tubes.” Former US SenatorTed Stevens
- 71. HE WAS RIGHT
- 72. ClaireThompson
- 78. TapTapTap
- 81. Dec 2010 Jan 2011 Feb 2011
- 82. EVERNOTE’S API ROI Internal Use Drives Evernote API 99% External Internal
- 83. APPS, PARTNERS, INCOME $ The New API: bit.ly/thenewapi
- 84. The Old API The New API David Ohmer Karen Dalziel
- 85. SHOULD I HAVE AN API? OPEN MY API?
- 87. M
- 88. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”
- 89. CONNECTEDTHINGS
- 90. “Let me findTwitter friends on Instagram” “I’ll pay you to integrate with other services” + + ? “I want my weight and fitness data in one place” + CUSTOMERS ASK FOR APIS
- 91. UN-PROGRAMMING
- 94. ClaireThompson
- 95. Steve Snodgrass!
- 96. YES APIS DO MAKE YOU SPECIAL Adam DuVander Developer Communications Director, adam@sendgrid.com@adamd Questions?