5 or 6 API Adoption Strategies
- 10. Why do you need developers?
- 12. Community Open Source THEY NEED CHAMPIONS
- 13. Sales Business Development Marketing THE SIX Community Open Source Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
- 14. THE SIXTH 100%*
- 15. CREATE A SERVICE THAT IS POPULAR
- 19. Jens Tärning
- 23. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”
- 26. “If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
- 28. THE SECOND SALES
- 33. Pay as You Go Pay for what you use Grows as you grow Seems fair Tiered Traditional SaaS model Predictable Allows volume discounts Tiered with Trial Get started for free Upgrade when you grow Devs like freemium Most popular!
- 36. SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
- 37. HOW TO Divide by Zero
- 39. Why We Open Sourced Our Documentation How to Convince Your Company to Go with Golang
- 42. Tutorials Sample Apps Client Libraries ALSO “DOCUMENTATION”
- 44. Wilson Joseph and SimpleScott
- 46. OFFLINE
- 48. Contribute to what you use “Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”
- 50. Integrate Your Product With Open Source* Plugins Add-ons *FOR COMMUNITY GOOD
- 51. Open Source All You Can Libraries Documentation Maybe Your Secret Sauce
- 52. API
Editor's Notes
- #6: http://frontrow.espn.go.com/2014/04/tbt-espn-com/
- #9: http://pngimg.com/download/1124
- #10: https://www.flickr.com/photos/armchairbuilder/7594030640/
- #17: Until your beer is popular, nobody cares about your table
- #18: * Twitter * Facebook * LinkedIn * Salesforce
- #32: http://www.slideshare.net/twilio/gluecon-twilio-business-of-apis-and-doers/32/
- #33: http://www.pinterest.com/pin/359795457701664574/