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The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals. (2025). Wang, Xiaoqin ; Zhu, Liya ; Du, Jiangang ; Wu, Zhangjian ; Han, Xinying.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004685.

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