Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment
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The document discusses trends in software development, highlighting the shift from outsourcing to crowdsourcing and collaboration within an open environment. It examines the impact of technology and globalization on the software industry, noting that innovation is increasingly driven by collective contributions. The content emphasizes the evolution of development methodologies, including agile methods and the democratization of labor through crowdsourcing.
![Methodologies
“One system development methodology
[...]not necessarily suitable for [...] all
projects. Each [...] is best suited to
specific kinds of projects, based on
various technical, organizational, project
and team considerations.”
from “Selecting a Development Approach”, HHS-CMS, March 2008
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011](https://image.slidesharecdn.com/presentationmartinjaehnwithnotes-111020111854-phpapp01/85/Trends-in-Software-Development-from-Outsourcing-to-Crowdsourcing-and-Collaboration-in-an-Open-Environment-28-320.jpg)
Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment
- 1. “Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.de DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 2. Agenda Introduction Impact of technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 3. Introduction Source: oskay http://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/ CC BY 2.0 License
- 4. Agenda Introduction Impact of IC technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 5. The Impact of the Internet ECONOMICS TECHNOLOGY drives GLOBALIZATION TIME and SPACE CHANGE OF PERCEPTION GLOBALIZATION drives TECHNOLOGY POLITICS Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech Republic DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 6. Increasing Speed of Change Combined forces of technology and Globalization change perceived reality of time and space Global availability of information, technology and management accelerate change DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 7. Agenda Introduction Impact of technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 8. Terminology „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 9. Outsourcing Source: vlima.com http://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/ CC BY 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 10. Outsourcing http://en.wikipedia.org/wiki/Outsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 11. Follow the Sun Source: najeebkhan2009 http://www.flickr.com/photos/42429527@N03/5067094472/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 12. Follow the Sun http://en.wikipedia.org/wiki/Follow-the-sun DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 13. Wikinomics Source: kk+ http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License Source: mikecogh http://www.flickr.com/photos/mikecogh/3919476296/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 14. Wikinomics http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 15. Crowdsourcing „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ Jeff Howe, Wired Magazine, June 2006 Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence” Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011 DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 16. Crowdsourcing http://en.wikipedia.org/wiki/Crowdsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 17. Looking back... late 1980s: Outsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 18. Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 19. Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 20. ...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 21. ...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing – with picojobs? DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 22. Agenda Introduction Impact of technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 23. Open Source (Code) Source: webmink http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/ CC BY-SA 2.0 License Source: freeasinfreedom http://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/ CC BY-NC-ND 2.0 License Source: grok_code http://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/ CC BY-NC 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 24. Ford vs. Selden, 1911 Ford making a case against a “patent grabber” Subsequently, first patent sharing platform within car industry is set up By 1941, 600+ automotive patents are shared DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 25. Open Change (Management) DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 26. OSBA DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 27. Agenda Introduction Impact of technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 28. Methodologies “One system development methodology [...]not necessarily suitable for [...] all projects. Each [...] is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.” from “Selecting a Development Approach”, HHS-CMS, March 2008 DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 29. Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 30. Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 31. Waterfall Method Source: Az0r http://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 32. Methodologies 1) classic linear development 1) classic iterative development 1) agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 33. Iterative Prototyping Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/ DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 34. Methodologies 1) classic linear development 1) classic iterative development 1) agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 35. Agile Methods Dynamic System Development Method Extreme programming (XP) Feature Driven Development Lean software development Scrum DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 36. Agile in the Cloud DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 37. Agenda Introduction Impact of technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 38. Short Wrap-up DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 39. Short Wrap-up Acceleration of communication (space&time) DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 40. Short Wrap-up Acceleration of communication (space&time) Digitalization of the analogical world DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 41. Short Wrap-up Acceleration of communication (space&time) Digitalization of the analogical world Increased rates & amounts of interaction DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 42. Short Wrap-up Acceleration of communication (space&time) Digitalization of the analogical world Increased rates & amounts of interaction Agile value creation DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 43. Short Wrap-up Acceleration of communication (space&time) Digitalization of the analogical world Increased rates & amounts of interaction Agile value creation Digital innovation DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 44. Short Wrap-up Acceleration of communication (space&time) Digitalization of the analogical world Increased rates & amounts of interaction Agile value creation Digital innovation “7 billion brains working together” DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 45. Agenda Impact of technology Terminology From Open Source to Open Change Innovation driven by software Impacts on software industry Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 46. Global Orchestra – your role? Source: Baltic Development Forum http://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/ CC BY 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
- 47. TopCoder
- 48. “Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.de DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011