Assignment #9: Tactics
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The document outlines assignment #9 for a media strategy in digital communication course at Copenhagen Business School. It emphasizes the need to establish strategic communication tactics, including various dimensions such as interpersonal, organizational, and media communication. Additionally, it details the importance of different mediums such as social media, direct mail, and advertising in executing these strategies.
Assignment #9: Tactics
- 1. Assignment #9 Media Strategy in Digital Communication Copenhagen Business School
- 2. Assignment #9: Tactics Media Strategy in Digital Communication Copenhagen Business School
- 3. You’ll have to setup strategic communication tactics for your company. Smith’s Step 7
- 4. Strategic communication dimensions Interpersonal communication Personal involvement, information exchange, special events
- 5. Strategic communication dimensions Interpersonal Organizational communication media Personal General involvement, publications, information direct mail, exchange, electronic special events media, social media
- 6. Strategic communication dimensions Interpersonal Organizational News media communication media Personal General Direct news involvement, publications, material, indirect information direct mail, news material, exchange, electronic opinion material, special events media, social interactive news media oportunities
- 7. Strategic communication dimensions Advertising & Interpersonal Organizational News media promotional communication media media Personal General Direct news Print advertising involvement, publications, material, indirect media, electronic information direct mail, news material, media advertising, exchange, electronic opinion material, out-of-home special events media, social interactive news advertising, media oportunities promotional items
- 9. Finished? Publish on the blogs.
- 10. Finished? Comment on the blogs.
- 11. Finished? That’s it. You’ve just tricked the ninja for one more week.