Assignment #5: Publics
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The document outlines assignment #5 for a media strategy course at Copenhagen Business School, focusing on analyzing key publics relevant to an organization. It encourages students to identify major, key, and intercessory publics, utilizing various media formats for engagement. The assignment culminates in publishing and commenting on blogs.
Assignment #5: Publics
- 1. Assignment #5 Media Strategy in Digital Communication Copenhagen Business School
- 2. Assignment #5: Publics Media Strategy in Digital Communication Copenhagen Business School
- 3. Today we’ll be analysing our publics.
- 4. Today we’ll be analysing our publics. Smith’s Phase One, Step 3(A)
- 5. 1 Who are the major publics for your organization?
- 6. 1 Who are the major publics for your organization? Customers Producers Enablers Opinion leaders
- 7. 2 Who are the key publics for this situation?
- 8. 2 Who are the key publics for this situation? Well, you tell me!
- 9. 3 Who are the intercessory publics or major opinion leaders?
- 10. 3 Who are the intercessory publics or major opinion leaders? Well, you tell me! Again.
- 11. !
- 12. Polls
- 13. Quotes Podcasts Videos Surveys Polls Screencasts References
- 14. Finished? Publish on the blogs.
- 15. Finished? Comment on the blogs.
- 16. Finished? That’s it. You’ve just tricked the ninja for one more week.