Assignment #10:
Media Strategy in Digital Communication
Copenhagen Business School
Assignment #10: Strategic Plan
Media Strategy in Digital Communication
Copenhagen Business School
Remember the strategic
communication tactics
you set up last week? Put
them in a plan.
Smith’s Step 8
1
Schedule
Frequency of tactics,
timeline of tasks
1
Schedule
                           2
                        Budget
Frequency of tactics,   Item categories,
timeline of tasks       budgeting approach,
                        budget management
1
Schedule
                           2
                        Budget
                                                    3
                                              Who’s responsible
Frequency of tactics,   Item categories,      Which departments,
timeline of tasks       budgeting approach,   which spokesperson
                        budget management
Finished?
 Publish on the blogs.
Finished?
 Comment on the blogs.
Finished?
 That’s it.
 You’ve just tricked the ninja for one more week.

More Related Content

PDF
Assignment #3: Situation
PPTX
Social media services 2
PPTX
Project planning
PPTX
Developing A Strategic Business Plan
PPTX
Strategic planning powerpoint
PPT
Business Plan
PPTX
Getting It Done - What To Do Well And What To Avoid When Running Creative Pro...
PPT
Department of Digital Communication: Our Capstone Class
Assignment #3: Situation
Social media services 2
Project planning
Developing A Strategic Business Plan
Strategic planning powerpoint
Business Plan
Getting It Done - What To Do Well And What To Avoid When Running Creative Pro...
Department of Digital Communication: Our Capstone Class

Similar to Assignment #10: Strategic Plan (20)

PPTX
The social media plan pt2
PDF
Assignment #6: Goals and Objectives
PPT
Conceptual Skills Introduction
PDF
Benchmarking social media measurement
PDF
Content Marketing - Conversation Management Platform
PDF
SXSW Jamie Turner on Social Media ROI
PPTX
Is Your Business Communication on Track? Your 3-Part Quarterly Review
PPTX
MANAGEMENT-OF-COMMUNITY-IMMERSION.pptx
PDF
Mastering Social Media: Workshop 2 Exercises - Social Media Strategy Development
PPTX
Planning a project
DOCX
StrategicITPlanningTheImplementationPlanAssignment.docx
PPTX
Social strategy: where inbound meets outbound.
DOCX
Session 3
PDF
Change Management Strategy Scorecard
PPTX
GIP - Implementation Planning Tier 2
PPTX
GIP - Implementation planning tier 2
PPTX
Timeline 5
PPT
P mat mcorientation
PPTX
The power of social referrals using Extole
PPTX
Dkmpr project 2 presentation
The social media plan pt2
Assignment #6: Goals and Objectives
Conceptual Skills Introduction
Benchmarking social media measurement
Content Marketing - Conversation Management Platform
SXSW Jamie Turner on Social Media ROI
Is Your Business Communication on Track? Your 3-Part Quarterly Review
MANAGEMENT-OF-COMMUNITY-IMMERSION.pptx
Mastering Social Media: Workshop 2 Exercises - Social Media Strategy Development
Planning a project
StrategicITPlanningTheImplementationPlanAssignment.docx
Social strategy: where inbound meets outbound.
Session 3
Change Management Strategy Scorecard
GIP - Implementation Planning Tier 2
GIP - Implementation planning tier 2
Timeline 5
P mat mcorientation
The power of social referrals using Extole
Dkmpr project 2 presentation
Ad

More from João Ramos (20)

PDF
Assignment #11: Summarizing all Assignments
PDF
Assignment #9: Tactics
PDF
Assignment #8: Message Strategy
PDF
Assignment #5: Publics
PDF
Assignment #4: Organization
PDF
Research plan - Information Visualization in Location-Aware Application Analysis
PDF
Análise do discurso online sobre visualização de informação
KEY
Usabilidade e o User Interface Design
PDF
Conceito e logótipo digital
PDF
Learning Objects
PDF
solobox, conceito e imagem
PDF
From Casual Games to Social Games
PDF
Premium Planet
PDF
Criatividade (academic)
PDF
STI, MetaRational #2
PDF
STI, MetaRational #1
PDF
PDF
Twitter
PDF
Sapo hey! protótipo
PDF
sapo hey!, plano de marketing
Assignment #11: Summarizing all Assignments
Assignment #9: Tactics
Assignment #8: Message Strategy
Assignment #5: Publics
Assignment #4: Organization
Research plan - Information Visualization in Location-Aware Application Analysis
Análise do discurso online sobre visualização de informação
Usabilidade e o User Interface Design
Conceito e logótipo digital
Learning Objects
solobox, conceito e imagem
From Casual Games to Social Games
Premium Planet
Criatividade (academic)
STI, MetaRational #2
STI, MetaRational #1
Twitter
Sapo hey! protótipo
sapo hey!, plano de marketing
Ad

Recently uploaded (20)

PDF
Uderstanding digital marketing and marketing stratergie for engaging the digi...
PDF
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
PDF
IGGE1 Understanding the Self1234567891011
PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PPTX
B.Sc. DS Unit 2 Software Engineering.pptx
PDF
advance database management system book.pdf
PPTX
TNA_Presentation-1-Final(SAVE)) (1).pptx
PPTX
Unit 4 Computer Architecture Multicore Processor.pptx
PDF
My India Quiz Book_20210205121199924.pdf
PDF
Complications of Minimal Access-Surgery.pdf
PDF
FORM 1 BIOLOGY MIND MAPS and their schemes
PDF
Vision Prelims GS PYQ Analysis 2011-2022 www.upscpdf.com.pdf
PPTX
CHAPTER IV. MAN AND BIOSPHERE AND ITS TOTALITY.pptx
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
PDF
Hazard Identification & Risk Assessment .pdf
PPTX
ELIAS-SEZIURE AND EPilepsy semmioan session.pptx
PDF
HVAC Specification 2024 according to central public works department
PDF
LDMMIA Reiki Yoga Finals Review Spring Summer
PPTX
Virtual and Augmented Reality in Current Scenario
PPTX
202450812 BayCHI UCSC-SV 20250812 v17.pptx
Uderstanding digital marketing and marketing stratergie for engaging the digi...
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
IGGE1 Understanding the Self1234567891011
Paper A Mock Exam 9_ Attempt review.pdf.
B.Sc. DS Unit 2 Software Engineering.pptx
advance database management system book.pdf
TNA_Presentation-1-Final(SAVE)) (1).pptx
Unit 4 Computer Architecture Multicore Processor.pptx
My India Quiz Book_20210205121199924.pdf
Complications of Minimal Access-Surgery.pdf
FORM 1 BIOLOGY MIND MAPS and their schemes
Vision Prelims GS PYQ Analysis 2011-2022 www.upscpdf.com.pdf
CHAPTER IV. MAN AND BIOSPHERE AND ITS TOTALITY.pptx
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
Hazard Identification & Risk Assessment .pdf
ELIAS-SEZIURE AND EPilepsy semmioan session.pptx
HVAC Specification 2024 according to central public works department
LDMMIA Reiki Yoga Finals Review Spring Summer
Virtual and Augmented Reality in Current Scenario
202450812 BayCHI UCSC-SV 20250812 v17.pptx

Assignment #10: Strategic Plan