Assignment #4: Organization
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The document outlines Assignment #4 for a media strategy in digital communication course at Copenhagen Business School, focusing on conducting a public relations audit. It includes guidelines for analyzing the internal, external, and public environments surrounding an organization. The assignment encourages students to share their findings on blogs and engage with commentary.
Assignment #4: Organization
- 1. Assignment #4 Media Strategy in Digital Communication Copenhagen Business School
- 2. Assignment #4: Organization Media Strategy in Digital Communication Copenhagen Business School
- 3. Today we’ll be making a Public Relations audit.
- 4. Today we’ll be making a Public Relations audit. 1 Internal Environment
- 5. Today we’ll be making a Public Relations audit. 1 Internal 2 External Environment Environment
- 6. Today we’ll be making a Public Relations audit. 1 Internal 2 External 3 Public Environment Environment Environment
- 7. 1 Internal environment Some guidelines for your analysis Performance Niche Structure Internal Impediments Ethical Base
- 8. 2 External environment Some guidelines for your analysis Supporters Competitors Opponents External Impediments
- 9. 3 Public environment Some guidelines for your analysis Visibility Reputation
- 10. !
- 13. Finished? Publish on the blogs.
- 14. Finished? Comment on the blogs.
- 15. Finished? That’s it. You’ve just tricked the ninja for one more week.