Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School
#1?
           #2?
Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School
#1: WordPress
           #2?
Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School
#1: WordPress
           #2: Strategy
Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School
#1: WordPress
           #2: Strategy
Assignment #3: Situation
Media Strategy in Digital Communication
Copenhagen Business School
1   What is the situation
    facing the organization?
1   What is the situation
    facing the organization?
    A question needing to be addressed. Can be
    approached either in a positive (opportunity) or
    negative (obstacle) vein.
2   What is the background of
    the situation?
2   What is the background of
    the situation?
    The foundations that lead you to the situation —
    causes, disputes, related facts, etc.
3   What is the importance of
    the situation?
3   What is the importance of
    the situation?
    Concerning the organization’s mission,
    responsiveness, duration, predictions, a ected
    subjects, overall impact, etc.
!   Make sure you analyse
    issues, risk and/or crisis
    management strategies
    related to your situation.
Finished?
 Publish on the blogs.
Finished?
 Comment on the blogs.
Finished?
 That’s it.
 You’ve just tricked the ninja for one more week.

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Assignment #3: Situation

  • 1. Assignment #3 Media Strategy in Digital Communication Copenhagen Business School
  • 2. #1? #2? Assignment #3 Media Strategy in Digital Communication Copenhagen Business School
  • 3. #1: WordPress #2? Assignment #3 Media Strategy in Digital Communication Copenhagen Business School
  • 4. #1: WordPress #2: Strategy Assignment #3 Media Strategy in Digital Communication Copenhagen Business School
  • 5. #1: WordPress #2: Strategy Assignment #3: Situation Media Strategy in Digital Communication Copenhagen Business School
  • 6. 1 What is the situation facing the organization?
  • 7. 1 What is the situation facing the organization? A question needing to be addressed. Can be approached either in a positive (opportunity) or negative (obstacle) vein.
  • 8. 2 What is the background of the situation?
  • 9. 2 What is the background of the situation? The foundations that lead you to the situation — causes, disputes, related facts, etc.
  • 10. 3 What is the importance of the situation?
  • 11. 3 What is the importance of the situation? Concerning the organization’s mission, responsiveness, duration, predictions, a ected subjects, overall impact, etc.
  • 12. ! Make sure you analyse issues, risk and/or crisis management strategies related to your situation.
  • 13. Finished? Publish on the blogs.
  • 14. Finished? Comment on the blogs.
  • 15. Finished? That’s it. You’ve just tricked the ninja for one more week.